Transamerica launches IUL product with 100% instant decision underwriting - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Life Insurance News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Life Insurance News
Life Insurance News RSS Get our newsletter
Order Prints
November 4, 2025 Life Insurance News
Share
Share
Post
Email

Transamerica launches IUL product with 100% instant decision underwriting

By Press Release

Transamerica today announced the launch of Transamerica Financial Foundation IUL II Express (FFIUL II Express), an indexed universal life insurance product with 100% instant decision underwriting – making Transamerica one of the few carriers delivering immediate coverage decisions on multiple products. With instant underwriting decisions and coverage available in as little as a few minutes, FFIUL II Express is helping redefine how life insurance is delivered.

The launch of FFIUL II Express builds on the success of Transamerica’s FE Express SolutionSM, which features 100% instant-decision underwriting and has more than tripled in sales since its introduction. Now, through a strategic collaboration with Bestow, Transamerica is expanding its instant-decision capabilities to deliver a faster, more accessible experience for agents focused on high-volume sales. With few carriers offering instant-decision capabilities across their IUL portfolio, Transamerica continues to lead as a top five IUL provider in the U.S. The Bestow-integrated offering also enhances internal operations by reducing manual underwriting and streamlining new business processing—demonstrating Transamerica’s commitment to innovation and improving customer experience.

“FFIUL II Express simplifies the buying experience for today’s customers,” said Andrew DeMarco, head of Life Solutions at Transamerica. “It’s designed to make it easier for agents to represent our products and for families to secure the protection they need — quickly, confidently, and on their terms.”

FFIUL II Express offers coverage amounts ranging from $50,000 to $500,000 for individuals ages 18 to 70. The product features a fully digital application process, which begins with an illustration tailored to the client’s budget and coverage goals. Agents can also start the application directly, with responsive health and lifestyle questions, real-time underwriting decisions, and automatic progress saving. Remote signature options via text or email (PIN to Sign) and a streamlined agent dashboard make it easy to manage applications and policy delivery from start to finish, ensuring a seamless and efficient process for both agents and customers.

Clients can choose from a suite of index account options, including the Balanced Uncapped Index Account, Global Index Account, and two S&P 500® Index Accounts. With illustrated rates up to 7.25% and a guaranteed minimum interest rate of 0.75%, FFIUL II Express provides growth potential alongside long-term protection, offering a promising outlook for customers’ financial futures.

FFIUL II Express includes living benefit riders that may be automatically added based on the applicant’s eligibility. Eligibility for these benefits is determined during the application process and is based on factors such as age, health history, and risk class. The Chronic Illness and Critical Illness riders are designed to provide financial support in the event of a qualifying illness or life event. The riders may include Terminal Illness, Chronic Illness, Critical Illness, and Overloan Protection. The Concierge Planning benefit is available for policies with face amounts of $250,000 or more. Eligibility is determined during the application process and is based on factors such as age, health history, and risk class. Riders are only available at the time of issue and may be declined independently from the base policy.

 

Older

Property insurers added to regulators' naughty list for faulty hurricane claims handling

Newer

Here's what Progressive policyholders should know about the payback on its way

Advisor News

  • Americans aren’t turning retirement plans into action, LIMRA finds
  • Ashley Hinson ‘death tax’ story collides with truth
  • How advisors can prepare clients for an uncertain retirement landscape
  • Investors aren’t waiting out uncertainty
  • Transamerica and Advo(k)ate Advisors launch pooled employer plan
More Advisor News

Annuity News

  • Corebridge annuity sales slip ahead of Equitable marriage
  • California teachers settle class-action lawsuit over in-plan annuity fees
  • Jackson Financial CEO caps 40-year career with blockbuster Q2
  • Lumos Insurance introduces the Immediate Care Plan to help families fund long-term care
  • NAIC regulators begin consensus phase on annuity illustration overhaul
More Annuity News

Health/Employee Benefits News

  • Endorsing Janoo
  • Ashley Hinson unveils insurance transparency bill amid scrutiny of her health care record
  • Why Gen Z turns everything – even murder – into a joke
  • Ashley Hinson unveils insurance transparency bill amid scrutiny of her health care record
  • 3 summer sales habits that build next year’s pipeline
More Health/Employee Benefits News

Property and Casualty News

  • Why Indiana homeowners insurance may pay less for roof fixes
  • Spokane fires could be latest disaster to unsettle property insurance market
  • South Carolina budget committee rejects proposal to relax bar insurance mandate
  • Insurance rate hikes to be reviewed
  • Pritzker signs bills allowing state to review insurance rate increases
More Property and Casualty News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Royal Neighbors Unveils Its 2026 Scholarship Recipients 2026 Royal Neighbors Scholars Making a Difference Across the Country
  • Ibexis Announces Expanded Bank Relationships and New Index Options for FIA Plus® and WealthDefender® Series
  • Agent Review Launches Video AI Identity Verification to Help Protect Insurance Professionals, Consumers and Public Trust
  • Prosperity Life GroupSM Launches Prosperity PathWaySM Series, Bringing Greater Choice and Flexibility to Retirement Income Planning
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet