The Big Plan offers Americans free, A.I. powered guidance to simplify health insurance selection
As open enrollment season approaches for thousands of Oklahomans tasked with obtaining their own insurance, The Big Plan has launched a groundbreaking online platform to revolutionize the overly complex health plan selection process. TheBigPlan.com combines artificial intelligence and deep healthcare industry experience to provide free guidance, quickly generating the best health plan recommendations for individualized needs.
The Big Plan is a simplified end-to-end insurance selection experience, not just another insurance calculator or a temporary fix. Harnessing the power of proprietary actuarial guidance infused with A.I., the website analyzes each user's data and needs and available government subsidies, then considers all available plans and recommends those most likely to suit.
To further minimize confusion, users can click on the plan they prefer and be taken directly to the chosen insurance provider to purchase.
"We're rewriting the rules with a clear mission to make the right health plan accessible and understandable for everyone," said
Additionally, health insurance literacy remains an issue for many, as more than 50% of adults do not understand key insurance terms such as co-payments, deductibles, and coinsurance.
The Big Plan is a transformative tool for selecting health insurance and a powerful solution to bridge the health insurance illiteracy gap. With its intuitive interface and user-friendly guidance, individuals will gain a deeper understanding of health insurance, to make truly informed decisions about their coverage.
Furthermore, the fusion of artificial intelligence alongside actuarial expertise ensures that complex insurance jargon is simplified, helping users grasp the nuances of their plans. The result is a more educated and empowered consumer, making choices that align with their needs and financial capabilities.
The process is easy: first, users answer questions about themselves and any family members to be included in the plan, such as age, tobacco use, planned pregnancy or surgeries, and any regular medications or X-rays/MRIs/CT scans utilized during the year.
In less than one minute, The Big Plan's A.I. engine does three things: 1) finds the best match based on a user's medical score, 2) provides projected spend on each plan, 3) offers clear explanations of the benefits of each recommended plan.
Consumers are shown the monthly payment (premium), yearly deductibles, outof-pocket maximums, and co-pays for both primary care and specialist visits.
They can also compare plans side-byside to make the most informed decision.
Once a plan is selected, consumers click to purchase directly from their chosen provider with no added fees.
The Big Plan is currently available to residents of more than 35 states, including


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