Symetra Puts the Emphasis on Clarity with New Advertising Campaign and Website

By a News Reporter-Staff News Editor at Marketing Weekly News -- Symetra, a national provider of employee benefits, annuities and life insurance, affirms its commitment to customers to "cut through the jibber jabber" of insurance industry jargon with a new, national consumer advertising campaign launching April 16. The company also unveiled a redesigned website organized around the idea that "clarity is a beautiful thing."

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"Symetra's new campaign takes a tongue-in-cheek look at a serious topic: the often confusing language of life insurance. Our products may be complex, but we can explain them clearly and in plain English - something we believe both consumers and our distribution partners will appreciate," said Kathryn Riley, assistant vice president, Brand Marketing. "Our new website supports our commitment to 'cut through the jibber jabber' wherever we can with a responsive design, straightforward content and product summaries built around customer concerns." Meet "Jibber" and "Jabber" Featuring hapless twins Jibber and Jabber - standing in for unwanted jargon and complexity - the campaign's first TV spot, "Curbside," debuts across CNBC daytime business programming today, expanding into CNBC primetime on April 23. Print advertising will also launch this month in Sports Illustrated's NFL Draft Preview issue and TIME's 100 Most Influential People issue.

Keywords for this news article include: Business, Advertising, Insurance Companies, Symetra Life Insurance Company.

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