Suncoast Credit Union Selects HealthPlan Services MyConsumerLink Private Exchange Platform

TAMPA, Fla., Oct. 20, 2015 /PRNewswire/ -- HealthPlan Services^SM (HPS), the nation's leading technology, sales, retention and administrative services provider for the insurance and managed care markets, announced today that Suncoast Credit Union, the largest credit union in the state of Florida, has launched a custom branded health insurance marketplace accessible from the Suncoast personal insurance page at www.suncoastcreditunion.com and from the Members Insurance Center, LLC website at www.floridamic.org, enabling their members to shop, compare and enroll online for individual health coverage.

"This venture will allow our members to have access to quality, comprehensive medical insurance in a trusted and safe environment," says Mona Russell, Vice President of Insurance at Members Insurance Center, LLC. "Offering health insurance, which is a concern for many, is yet another extension of our mission to improve the lives of our members."

Suncoast Credit Union joins a growing list of HPS customers utilizing the turnkey solution built on the technological infrastructure of the HPS MyConsumerLink^SM online private exchange platform. Backed by HPS' 40-plus years of insurance sales and service experience, they are making the most of the innovative technology, resources, and support they need to compete successfully in today's market, and taking the future of healthcare sales to the next horizon.

"Today's healthcare consumers want to take ownership of their healthcare plan purchases while leveraging the technology and service they enjoy in the retail marketplace," explains Anne Maria Faria, Executive Vice President, Chief Sales and Marketing Officer at HPS. "A private exchange has become more than simply a value-added service. It's a necessity. Insurance agents committed to serving the marketplace are embracing retail sales models, enhancing brand loyalty, and transforming their agencies in the process."

MyConsumerLink makes it easy for brokers, agents, associations, and affinity groups to enter the rapidly expanding private exchange market, which is expected to serve as many as 40 million people and surpass state and federally funded ACA exchange health plan enrollment by 2018. With a MyConsumerLink private exchange marketplace, benefit advisors can give their clients access to a comprehensive suite of top-name individual major medical, Medicare and supplemental insurance products they can explore, compare, and purchase in an end-to-end online shopping experience. And with both front-end sales and call center support from fully licensed and certified professionals, agents can streamline administrative burdens while building their business in today's changing marketplace.

About HealthPlan Services

HealthPlan Services (HPS) is the largest independent provider of sales, service, retention and technology solutions to the insurance and managed care industry. Since 1970, HPS has offered customized administration and distribution services to insurers of individual, small group, voluntary and association plans, as well as valuable solutions to thousands of brokers and agents. HPS' proprietary, scalable technology provides innovative consumer-facing solutions that are turnkey self-service tools for insurance carriers and distribution partners. HPS offers an ever-expanding array of services to a diverse and growing client base, and administers products that include medical (PPO, HMO, indemnity, consumer-driven), dental, vision, life, disability, cancer, critical illness, accident, long-term care, limited medical, as well as various other ancillary insurance. HPS is committed to providing extraordinary service to its customers. HPS is a company of Water Street Healthcare Partners. Water Street is a strategic investor focused exclusively on the health care industry. For more information about HPS, visit www.healthplan.com.

About Suncoast Credit Union

Suncoast Credit Union is the largest credit union in the state of Florida, the eighth largest in the United States based on membership, and the 13th largest in the United States based on its more than $6.5 billion in assets. Chartered in 1934 as Hillsborough County Teachers Credit Union, Suncoast Credit Union currently operates 57 full-service branches and serves more than 650,000 members in the following Florida counties: Charlotte, Citrus, Collier, DeSoto, Glades, Hardee, Hendry, Hernando, Highlands, Hillsborough, Lee, Levy, Manatee, Pasco, Pinellas, Sarasota and Sumter. For more information visit: suncoastcreditunion.com, facebook.com/SuncoastCreditUnion or @SuncoastCU.

About Members Insurance Center, LLC

Members Insurance Center, LLC, a subsidiary of Suncoast Credit Union, is an independent insurance agency located in Tampa, Florida that provides insurance to members throughout the state, including Hillsborough, Lee and Collier counties. Members are provided with a wide variety of insurance carriers, coverage options and premium amounts to meet the insurance needs of individuals, families and businesses. Members Insurance Center, LLC offers both personal insurance and business insurance from a variety of reputable insurance companies, including Travelers, Progressive, Safeco, American Strategic and Florida Peninsula. For more information visit: floridamic.org.

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SOURCE HealthPlan Services