Study Results from Beijing International Studies University in the Area of Insurance Reported (Social Learning? Conformity? or Comparison? – an Empirical Study On the Impact of Peer Effects On Chinese Seniors’ Intention To Purchase Travel …): Insurance

2022 APR 25 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- Current study results on Insurance have been published. According to news reporting out of Beijing, People’s Republic of China, by NewsRx editors, research stated, “This study aims to explore seniors’ consumption behavior characteristics and the impact of peer effects on their intention to purchase travel insurance. The multiple regression analysis of logistic binary categorical variables revealed that peer effects influence seniors’ intention to purchase travel insurance through social learning, conformity, and comparisons.”

Financial support for this research came from Research Center for Beijing Tourism Development.

Our news journalists obtained a quote from the research from Beijing International Studies University, “Other factors (e.g., spending power, education, and perceived risk) affect such intentions; however, we can control these. We categorized the senior travel-insurance market and pioneered the introduction of peer-effect theory into research.”

According to the news editors, the research concluded: “Overall, this study (i) promotes more specialized research into travel-insurance marketing theory; (ii) results in reduced marketing expenditures for this demographic; (iii) result in better targeting/promotion; and (iv) realizes multiplier effects in this domain.”

This research has been peer-reviewed.

For more information on this research see: Social Learning? Conformity? or Comparison? - an Empirical Study On the Impact of Peer Effects On Chinese Seniors’ Intention To Purchase Travel Insurance. Tourism Management Perspectives, 2021;38. Tourism Management Perspectives can be contacted at: Elsevier, Radarweg 29, 1043 Nx Amsterdam, Netherlands. (Elsevier - www.elsevier.com; Tourism Management Perspectives - http://www.journals.elsevier.com/tourism-management-perspectives/)

Our news journalists report that additional information may be obtained by contacting Kai Yang, Beijing International Studies University, School of Business, Beijing 100024, People’s Republic of China. Additional authors for this research include Xiaoting Sun, Zhujun Kang, Zhijie Chen and Wanyue Tang.

The direct object identifier (DOI) for that additional information is: https://doi.org/10.1016/j.tmp.2021.100809. This DOI is a link to an online electronic document that is either free or for purchase, and can be your direct source for a journal article and its citation.

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