The first season of this campaign was a favourite for hockey fans. It's back again, pairing young players with celebrated veterans of the game to show how the sport continues to evolve and change, from fashion choices to stick construction, just as Sonnet has worked to enhance and innovate the insurance experience for Canadians. The second season of this campaign continues to utilize entertaining commercials, social media content, and player engagement to showcase NHLPA members and give fans a fun way to see how the game of hockey and the players have changed along with it.
The second season of the campaign kicks-off with a series of TV commercials featuring NHLPA members
"The Sonnet commercials from the 2018-19 hockey season were a huge hit with Canadian viewers, so we're incredibly proud to continue this partnership with the NHLPA that brings highly relevant content to hockey fans across the country while extending awareness of our brand," said
"Sonnet is an amazing partner of the NHLPA and we are thrilled to extend our partnership with them," said
"The players are proud to continue their partnership with Sonnet. Their innovative business approach and creative content direction have been well-received amongst players and fans alike," said NHLPA member
The partnership continues Sonnet's focus on connecting fans with their favourite players following the development of digital content and experiential opportunities dating back to the 2017-18 season.