SIG rebrands to Alera Group

Baltimore, MD (8/22/23) — SIG, an employee benefits consultant, announced today that it is changing its corporate branding to Alera Group. SIG was started in 1999 and became one of the founding firms of Alera Group in 2017.

“The rebrand to Alera Group is the next step in an exciting chapter of our company," says Richard Silberstein, Managing Director of the Mid-Atlantic Region at Alera Group. “This next step ultimately benefits our clients by allowing us to provide the best of both worlds, meaning we will continue to offer the resources of a national firm combined with the personalized experience of a local partner. With Alera Group’s deeply collaborative culture, we are able to leverage the national capabilities and experience within the firm’s 185 offices under one unified brand while continuing to support our clients’ business strategies and elevate the client experience.

Continues Silberstein, “In addition to the benefits our clients will realize from the rebrand, it will also allow our firm greater opportunities for succession and growth. Alera will provide a pathway for SIG, and the other member companies, to grow beyond our own capabilities while still prioritizing the needs of the client.”

The company’s nearly 70 employees will continue to support the business and remain headquartered in Baltimore, Maryland. The company currently serves more than 400 corporate clients in 45 states.

Alera Group is an independent, national insurance and financial services firm created in 2017 through a merger of 24 like-minded, high-performing, entrepreneurial companies.