SEIU Reaches Millions of Infrequent Voters in Final Days of the 2020 Elections
The
SEIU's analysis of the 2016 results determined early on that the number of voters in
With just days before the election, SEIU's "My Vote is Essential" program is seeing significant results in nine battleground states:
* Infrequent voters make up 11% of total votes cast in these battleground states to date.
* Early results show that more than 20% of early votes cast in battleground states did not vote in 2016.
* SEIU members and partners have made more than 33 million phone calls, sent 58 million texts and knocked on 1 million doors of infrequent voters across battleground states.
* SEIU will reach 1 million more infrequent voters between today and
* SEIU's multi-million dollar paid advertising and voter engagement programs have reached more than 6 million infrequent voters.
The heart and soul of SEIU's infrequent voter engagement program are its Member Political Organizers (MPOs). These are everyday Americans who have put their lives on hold to do everything in their power to elect
"Every vote is essential. And it's the essential workers who are voting -- and turning their communities out to vote -- who give me hope," said
"Essential workers have experienced
Since last fall, SEIU has been running a robust communications strategy across multiple platforms that included hundreds of multilingual streaming, social media and radio ads; digital and traditional organizing; and tele-town halls with thousands of organizers and volunteers. SEIU's ads included information on voter registration and vote-by-mail deadlines; down ballot races; and
SEIU's final "Get Out The Vote" campaign ranges from upbeat ads inspired by iconic Latino cultural points (telenovelas and boxing promos) and a beauty innovation in Black women's culture (acrylic nails) to personal ads about why union members in
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