FARMINGTON HILLS, Mich. (PRWEB) August 05, 2019

In 2016, RouteOne acquired the assets of MaximTrak to realize the vision shared by the two long-time partners of delivering a seamless vehicle F&I sales process, in store and online. Their complementary strategies have now come together to deliver on the vision of a complete sales and F&I solution that meets OEM, dealer, and consumer needs – any time, any place, and on any device. Jim Maxim, Jr., co-founder of MaximTrak, has now completed his transition work with RouteOne and Imran Mussani has been confirmed to lead the Wayne, PA team as Vice President, MaximTrak Operations. Jim remains in emeritus status and consults on company matters such as digital solutions.

Since the acquisition, Imran Mussani has played a pivotal role in the seamless integration of the RouteOne and MaximTrak solutions, including their Single Sign On process. Mussani has a proven record of success from previous leadership at Harley-Davidson Financial Services, delivering their online digital dealer solutions, which included rolling out the MaximTrak platform to 800 dealers. Prior to that, Mussani spent a number of years at GMAC/Ally Financial, leading DMS integration and eCommerce strategies for their insurance division. He also launched some of the first B2B eCommerce solutions while working at Covisint earlier in his career.

Jim Maxim, Jr. co-founded MaximTrak in 2003. Under Maxim's visionary leadership, the company developed a suite of award winning tools to streamline the aftermarket process for dealers, aftermarket insurance providers, and OEMs. Since the acquisition, the two organizations have validated their integration strategy through product development, market feedback, and customer engagements. Maxim has worked with RouteOne's executive team on a seamless product and leadership transition that will allow the overall organization to expand and enhance its service to the market and their customers.

MaximTrak's portfolio of digital solutions is utilized by leading retailers in the industry in F&I, showroom, and online implementations and includes:

• MenuTrak™ – electronic F&I menus, sales presentation, and compliance management.
• Dashboards™ – Comprehensive DMS enabled reporting platform.
• FLITE® – Digital showroom experience leveraging consumer-interactive drag & drop technology, smart customer survey, predictive decisioning engine, and an intelligent product recommendation solution.
• ENGAGE – Online retail solution that connects consumers and dealership F&I departments earlier in the buying cycle by capturing and engaging via mobile or showroom experiences to deliver a complete, transparent, and efficient digital buying solution.

"Not only is it an incredible honor to know that our technologies will continue to evolve and expand with the investments of RouteOne, but it is a personal comfort to leave MaximTrak in the capable hands of like-minded leaders. I know what is in the pipeline and can't wait to see where MaximTrak's new vision, creativity, and talent takes the industry." Jim Maxim, Jr. "Over the last 30 months, we have been impressed by the unique strategies Jim has built into MaximTrak's solutions," stated Imran Mussani, Vice President of MaximTrak Operations. "The next iteration of MaximTrak is going to advance those strategies, making good on the groundwork Jim has laid, and help innovate in new areas of the industry." "We are grateful for Jim's vision, the alignment that has now come to fruition, and the opportunity that is now available to our customers," stated Justin Oesterle, RouteOne's Chief Executive Officer. "Jim will undoubtedly set the pace with his next endeavors." Key Facts:

• Imran Mussani, Vice President, MaximTrak Operations, will operate as the leader of the MaximTrak team located in Wayne, PA and will join RouteOne's Executive Committee.
• Product Development, Application Delivery, Marketing, IT Operations, Legal, Finance, and HR for MaximTrak will be supported by RouteOne's Farmington Hills team.
• RouteOne and MaximTrak serve: 1,400+ finance sources, 18,000+ dealers, 190+ dealer service providers, 80+ aftermarket insurance providers, and 10+ OEMs.
• RouteOne and MaximTrak employ approximately 400 people with offices in Michigan, Pennsylvania, and Canada, as well as local staff in major markets.
• Directly and through partnerships, RouteOne and MaximTrak have customers in the US, Canada, Puerto Rico, and Mexico.

About RouteOne
RouteOne was formed in 2002 by Ally Financial, Ford Motor Credit Company, TD Auto Finance, and Toyota Financial Services to improve the F&I process for automobile dealers and their customers. Connecting thousands of dealers and finance sources in North America for vehicle financing, RouteOne's platform delivers a comprehensive suite of F&I solutions across multiple channels: in-store, online, mobile, and via third-party solutions. Its product line-up includes credit application, eContracting, menu, online/mobile retail services, and compliance. In addition, RouteOne enables dealer choice across a wide variety of best-in-class providers through open integrations with over 190 DSPs. More information is available at http://www.routeone.com.

Read the full story at https://www.prweb.com/releases/routeone_and_maximtrak_transition_key_staff/prweb16482871.htm

DALLAS -- Life insurers must rethink how they reach consumers, develop financial advisors and design products if they hope to close the nation’s protection gap, industry executives said during a LIMRA panel.

The session – titled, “Advancing Sustainable Growth in the Life Insurance Industry” – highlighted day two of the 2026 LIMRA Annual Conference. Bill Nash, vice president and head of member relations for LIMRA and LOMA, moderated the discussion.

Nash pointed to sales data showing life insurance setting records after many years of flat numbers.

Following record-breaking growth in 2025 where total new premium topped $17.5 billion, 2026 data shows total quarterly premiums rising 3% alongside an 8% jump in overall policy count, driven by resilient demand for whole life and variable universal life products.

Still, a significant number of Americans remain uninsured or underinsured.

“How do we either make that shift and continue that trend, or what can we do to continue to drive awareness?” Nash asked.

The industry has made progress in speeding up underwriting and simplifying the application process, but those improvements have not necessarily translated into more policies being sold, said Alanna Schultz, head of sales and client management at Swiss Re Life and Health America.

“We made it easier for the adviser to shop the same customer across more carriers, but we haven't placed more policies,” Schultz said. “We haven't closed or reduced the protection gap, and that's the outcome that I want.”

The panelists said the industry must shift its focus from selling products to helping consumers understand the financial security life insurance can provide.

Making protection relevant

One of the industry's biggest challenges is that recognizing a need for life insurance does not necessarily prompt consumers to act, Schultz said. Behavioral research shows that consumers often place greater value on immediate benefits than on insurance they might not need for decades, she noted.

Schultz described a customer who questioned why he was paying $40 a month for life insurance when he received more immediate satisfaction from a $20 Netflix subscription.

“It's funny, but it's incredibly insightful because the value he gets from Netflix is today, and the cost of life insurance is immediate and that's tangible and that's today,” she said. “But the financial benefit that he ascribes to it may come down decades later and may go to somebody else.”

Swiss Re trains customer service representatives to ask one question of policyholders who want to cancel coverage: Have you told your beneficiary that you intend to cancel this policy?

The question can prompt consumers to reconsider, Shultz said, without changing the policy's price or benefits.

Younger consumers and advisors

Attracting younger consumers and financial professionals will require changes in how life insurance is marketed, sold and incorporated into financial planning, panelists agreed.

Traditional life insurance sales have often focused on major life events such as marriage, homeownership and having children. But those milestones are occurring later or differently for many younger adults, Schultz said.

Insurers need to find new ways to educate younger consumers about the value of coverage, she said.

Nathan Schelhaas, senior vice president and head of business owner segment at Principal Financial Group, said recruiting and retaining advisors is another challenge.

The number of advisors entering the insurance business over the past decade has been roughly equal to the number leaving, he said. Insurers need to make it easier for younger advisors to establish themselves, including through mentorships and partnerships.

“It is hard to get started in this business and make any sort of money,” Schelhaas said, “which is part of the reason we see so many going to wealth management.”

Rethinking the middle market

Serving middle-market consumers remains a persistent challenge for life insurers, particularly when traditional distribution and underwriting models make coverage expensive or difficult to obtain.

Schultz said insurers should start with what consumers can afford and design products and distribution systems around that price point.

She pointed to IKEA's practice of designing products around a target price, then determining how to manufacture and distribute them.

“What if we said, ‘OK, instead of that $40 premium, we need as an industry to manufacture a life insurance product that will cost roughly the cost of iCloud storage, $10 to $15 a month,’” Schultz said. “What would that look like?”

That approach could require changes to underwriting, data access, distribution and product design, she said.

Andrew Gordon is head of life insurance at the Guardian Life Insurance Co. He said technology could help insurers reach more consumers by reducing friction and making coverage easier to obtain.

“I think that what has to happen is for technology to be scaled in a way that can be really powerful, and I think that's a place with some work to do,” Gordon said.

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