PURE Allocates $50 Million to Members Following Strong 2025 Results

Business Wire

This brings total allocated to members through SSAs to $170 million

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--
PURE Insurance today announced a $50 million allocation to members’ Subscriber Savings Accounts (SSAs) for the 2025 calendar year. This brings the total allocated to members through SSAs to nearly $170 million since the company’s inception.

PURE is structured as a reciprocal, meaning members (policyholders) own the insurance company, and there are no outside shareholders. When the membership experiences organic growth in capital, a portion may be returned to members through SSAs, notional accounts held for each active member holding their share of the company’s surplus.

“In a traditional insurance model, favorable results primarily benefit shareholders. In a reciprocal model, they help strengthen the membership. SSAs are just one example of that difference. This allocation reflects careful management and a structure built to serve members first,” said Martin Leitch, CEO of PURE Insurance.

SSAs remain on PURE’s balance sheet and can be used to pay claims, if necessary. In addition, members who have been with PURE for 10 years or more (PURE Gold members) are eligible for a cash distribution equal to 5% of their 2025 year-end SSA balance. In total, these distributions amount to $2.6 million.

SSAs are designed to reflect long-term alignment rather than short-term returns. Allocations are not the goal. Accurate pricing is. When results exceed what is needed to cover claims and expenses, SSAs help provide a mechanism for members to participate in the financial outcomes of their insurance company.

About PURE Insurance

Privilege Underwriters Reciprocal Exchange (PURE) is dedicated to creating an exceptional experience for responsible high-net-worth families, providing customizable coverage for high value homes, automobiles, jewelry, art, personal liability, watercraft, flood, fraud and cybercrime. PURE's low cost of capital, careful member selection and proactive risk management all contribute to highly competitive rates and a Financial Strength Rating of "A (Excellent)" from A.M. Best. Over the past decade, PURE has grown written premium at a compound annual rate of 18 percent and now serves more than 120,000 members across the U.S. and Canada. For more information, visit pureinsurance.com or follow PURE on LinkedIn. PURE is a Florida domiciled reciprocal insurer. PURE Risk Management, LLC (PRM), a for-profit entity, serves as PURE's attorney-in-fact for a fee.