PORCH GROUP, INC. - 10-K - Management's Discussion and Analysis of Financial Condition and Results of Operations - Insurance News | InsuranceNewsNet

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March 16, 2023 Newswires
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PORCH GROUP, INC. – 10-K – Management's Discussion and Analysis of Financial Condition and Results of Operations

Edgar Glimpses

Business Overview


Porch Group is a leading vertical software company reinventing the home services
and insurance industries. Porch Group provides software and services to
approximately 30,900 companies and small businesses, such as home inspectors,
mortgage companies and loan officers, title companies, moving companies, real
estate agencies, utility companies, roofers, insurance agencies, and others,
helping these service providers grow their business and improve the customer
experience for their customers. Through these relationships, we gain unique and
early access to homebuyers and homeowners, to then assist these consumers with
critical services such as insurance, home warranty, and moving. Porch Group's
Vertical Software segment has three types of customers: (1) home services
companies, such as home inspectors, mortgage companies and loan officers, and
title companies, who generally pay Porch recurring software and service fees and
provide Porch with introductions to homebuyers and homeowners; (2) consumers,
whom Porch assists with moving and homeownership by providing comparison and
provision of various critical home services, such as insurance, home warranty,
moving, security, TV/Internet, and home improvement; and (3) service providers,
such as moving companies, security companies, title companies, mortgage
companies and TV/Internet providers, who pay for new customer sign-ups. The
Company's Insurance segment offers various forms of homeowner insurance policies
through its own insurance carrier and certain homeowner and auto insurance
policies through its licensed insurance agency. The Insurance segment also
includes home warranty service revenue.

Porch has established many partnerships across a number of home-related
industries to increase its service offerings for consumers. Additionally, Porch
has also proven effective at selectively acquiring companies which can be
efficiently integrated into Porch's platform. In 2017, we significantly expanded
our position in the home inspection industry by acquiring ISN, a developer of
ERP and CRM software for home inspectors. In November 2018, we acquired
HireAHelper™, a provider of software and demand for moving companies.

In 2021, we entered into new verticals and increased our capabilities in
offering insurance and warranty products to consumers, and software to
additional types of home service companies with the successful acquisitions of
HOA, AHP, V12 Data, Rynoh, and Floify, to name a few. In 2022, we deepened our
position in the home warranty industry with the acquisition of RWS.

For consumers, Porch largely relies on relationships with approximately 30,900
companies and small businesses to provide access and introductions. The Company
then utilizes technology, lifecycle marketing and teams in lower cost locations
to operate a Moving Concierge service to assist these consumers with their move.
The Company has invested in limited direct-to-consumer marketing capabilities,
but expects to become more advanced over time with capabilities such as digital
and social retargeting.

Key Performance Measures and Operating Metrics


In the management of our businesses, we identify, measure and evaluate a variety
of operating metrics. The key performance measures and operating metrics we use
in managing our businesses are set forth below. These key performance measures
and operating metrics are not prepared in accordance with generally accepted
accounting principles in the United States ("GAAP") and may not be comparable to
or calculated in the same way as other similarly titled measures and metrics
used by other companies. The key performance measures presented have been
adjusted for divested Porch businesses in 2020.

Average Companies in Quarter - Porch provides software and services to home

services companies and, through these relationships, gains unique and early

access to homebuyers and homeowners, assists homebuyers and homeowners with

critical services such as insurance, warranty and moving. The Company's

customers include home services companies, for whom the Company provides

? software and services and who provide introductions to homebuyers and

homeowners and tracks the average number of home services companies from which

it generates revenue each quarter in order to measure the ability to attract,

retain and grow relationships with home services companies. Porch management

defines the average number of companies in a quarter as the straight-line

   average of the number of companies as of the end of period compared with the
   beginning of period


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across all of the Company's home services verticals that (i) generate recurring

revenue and (ii) generated revenue in the quarter. For new acquisitions, the

number of companies is determined in the initial quarter based on the percentage

  of the quarter the acquired business is a part of the Company.


   Average Revenue per Account per Month in Quarter - Management views the

Company's ability to increase revenue generated from existing customers as a

key component of Porch's growth strategy. Average Revenue per Account per Month

? in Quarter is defined as the average revenue per month generated across all

home services company customer accounts in a quarterly period. Average Revenue

per Account per Month in Quarter is derived from all customers and total

revenue.



The following table summarizes our Average Companies in Quarter and Average
Revenue per Account per Month in Quarter for each of the quarterly periods
indicated:

.                                            2022            2022            2022            2022
                                              Q1              Q2              Q3              Q4
Average Companies in Quarter                 25,545 (2)      28,773 (2)      30,951          30,860
Average Revenue per Account per Month
in Quarter                                 $    829 (1)(2) $    822 (1)(2) $    833        $    693

                                             2021            2021            2021            2021
                                              Q1              Q2              Q3              Q4
Average Companies in Quarter                 13,995          17,082 (2)      20,419 (2)      24,601 (2)
Average Revenue per Account per Month
in Quarter (adjusted)(1)                   $    637        $    935 (1)(2) $    987 (1)(2) $    776 (1)

                                             2020           2020            2020             2020
                                              Q1              Q2              Q3              Q4
Average Companies in Quarter                 10,903          10,523          10,792          11,157
Average Revenue per Account per Month
in Quarter                                 $    484        $    556       
$    664        $    556


     During the quarter ended December 31, 2021, the Company corrected an

immaterial error that impacted revenue and cost of revenue for the three

(1) months ended June 30, 2021 and September 30, 2021. Average Revenue per

Account per Month in Quarter metrics were recalculated for the affected

quarters to show the impact of the adjustments.

The following tables shows the impact of this error on Average Revenue per
Account per Month in Quarter:


                                              2021       2021        2021   

2021

                                               Q1         Q2          Q3    

Q4

Total Revenue (as previously reported)      $ 26,742   $  51,340   $  62,769   $ 51,582
Quarterly Impact of Revenue Adjustment
Recorded in Q4                                     -     (3,400)     (2,300)      5,700
Total Revenue (as adjusted)                 $ 26,742   $  47,940   $  60,469   $ 57,282
Average Revenue per Account per Month in
Quarter (as adjusted)                       $    637   $     935   $     987   $    776
Average Revenue per Account per Month in
Quarter (as previously reported)            $    637   $   1,000   $   

1,022 $ 699

During the quarter ended September 30, 2022, the Company corrected an

immaterial error that impacted the number of Average Companies in Quarter.

(2) Average Companies in Quarter and Average Revenue per Account per Month in

Quarter metrics for the reporting periods starting June 30, 2021 and ending

     June 30, 2022 were recalculated for the affected quarters to show the impact
     of the adjustments.


                                              2022        2022        2022        2022
                                               Q1          Q2          Q3          Q4
Average Companies in Quarter (as
previously reported)                          25,512      28,730      30,951      30,860
Adjustment                                        33          43           -           -
Average Companies in Quarter (as
adjusted)                                     25,545      28,773      

30,951 30,860


Average Revenue per Account per Month in
Quarter (as previously reported)            $    816    $    820    $    812    $    726
Adjustment                                  $     13    $      2    $     21    $   (33)
Average Revenue per Account per Month in
Quarter (as adjusted)                       $    829    $    822    $    

833 $ 693

In 2022, the Company completed the acquisition of RWS. In 2021, the Company
completed acquisitions of V12 Data in Q1, HOA and Rynoh in Q2, AHP in Q3 and
Floify in Q4, that impacted the average number of companies in the quarter.


Due to COVID-19, some small companies put their business with the Company on
hold which is reflected in lower number of total companies in 2020 and higher
average revenue per account.

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Monetized Services in Quarter - Porch connects consumers with home services

companies nationwide and offers a full range of products and services where

homeowners can, among other things: (1) compare and buy home insurance policies

(along with auto, flood and umbrella policies) and warranties with competitive

rates and coverage; (2) arrange for a variety of services in connection with

their move, from labor to load or unload a truck to full-service, long-distance

moving services; (3) discover and install home automation and security systems;

(4) compare Internet and television options for their new home; (5) book small

handyman jobs at fixed, upfront prices with guaranteed quality; and (6) compare

? bids from home improvement professionals who can complete bigger jobs. The

Company tracks the number of monetized services performed through its platform

each quarter and the revenue generated per service performed in order to

measure market penetration with homebuyers and homeowners and the Company's

ability to deliver high-revenue services within those groups. Monetized

Services in Quarter is defined as the total number of unique services from

which the Company generated revenue, including, but not limited to, new and

renewing insurance and warranty customers, completed moving jobs, security

installations, TV/Internet installations or other home projects, measured over

a quarterly period.

Average Revenue per Monetized Service in Quarter - Management believes that

shifting the mix of services delivered to homebuyers and homeowners toward

higher revenue services is an important component of Porch's growth strategy.

? Average Revenue per Monetized Services in Quarter is the average revenue

generated per monetized service performed in a quarterly period. When

calculating Average Revenue per Monetized Service in quarter, average revenue

is defined as total quarterly service transaction revenues generated from

monetized services.

The following table summarizes our monetized services and average revenue per
monetized service for each of the quarterly periods indicated:


                                             2022             2022              2022              2022
                                              Q1               Q2                Q3                Q4
Monetized Services in Quarter                263,183          333,596            318,452          212,992
Average Revenue per Monetized Service
in Quarter                                 $     175 (1)    $     158 (1)    185     185        $     219

                                             2021             2021              2021              2021
                                              Q1               Q2                Q3                Q4
Monetized Services in Quarter                190,733 (2)      316,674 (2)        338,157 (2)      267,683 (2)
Average Revenue per Monetized Service
in Quarter (adjusted)(1)                   $      88 (1)(2) $     113 (1)(2) $       133 (1)(2) $     150 (1)(2)

                                             2020             2020              2020              2020
                                              Q1               Q2                Q3                Q4
Monetized Services in Quarter                152,165          181,520            198,165          169,949
Average Revenue per Monetized Service
in Quarter                                 $      93        $      86      
 $        97        $      98


     During the quarter ended December 31, 2021, the Company corrected an

immaterial error that impacted revenue and cost of revenue for the three

(1) months ended June 30, 2021 and September 30, 2021. Average Revenue per

Monetized Service in Quarter metrics were recalculated for the affected

quarters to show the impact of the adjustments.

The following tables shows the impact of this error on Average Revenue per
Monetized Service in Quarter:


                                              2021        2021         2021 

2021

                                               Q1          Q2           Q3  

Q4

Service Revenue (as previously reported)    $ 16,812    $  39,102    $  47,398    $ 34,351
Quarterly Impact of Revenue Adjustment
Recorded in Q4                                     -      (3,400)      (2,300)       5,700
Service Revenue (as adjusted)               $ 16,812    $  35,702    $  45,098    $ 40,051
Average Revenue per Monetized Service in
Quarter (adjusted)                          $     92    $     118    $     137    $    154
Average Revenue per Monetized Service in
Quarter (as previously reported)            $     92    $     129    $    
144    $    132


     During the quarter ended September 30, 2022, the Company corrected an

immaterial error that impacted the number of Monetized Services in Quarter.

(2) Monetized Services in Quarter and Average Revenue per Monetized Service in

Quarter metrics for the reporting periods starting March 30, 2021 and ending

     June 30, 2022 were recalculated for the affected quarters to show the impact
     of the adjustments.


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                                              2022         2022         2022         2022
                                               Q1           Q2           Q3           Q4
Monetized Services in Quarter (as
previously reported)                          263,183      333,596      318,452      212,992
Adjustment                                          -            -            -            -
Monetized Services in Quarter (as
adjusted)                                     263,183      333,596      

318,452 212,992


Average Revenue per Monetized Service in
Quarter (as previously reported)            $     170    $     157    $     181    $     234
Adjustment                                  $       5    $       1    $       4    $    (15)
Average Revenue per Monetized Service in
Quarter (as adjusted)                       $     175    $     158    $    

185 $ 219

In 2022, the Company completed the acquisition of RWS. In 2021, the Company
completed acquisitions of V12 Data in Q1, HOA and Rynoh in Q2, AHP in Q3 and
Floify in Q4, that impacted the number of monetized services in the quarter.

In 2020, the Company shifted insurance monetization from getting paid per quote
to earning multiyear insurance commissions, resulting in fewer monetized
transactions with higher average revenue.

In March 2020, COVID-19 impacted the service volumes during the period from
March until June. The impact on service volumes, largely recovered by June 30,
2020 and after adjusting for insurance monetization remains above prior year
volumes.

Recent Developments

Share Repurchases

In October 2022, the Company's Board of Directors approved a share repurchase
program authorizing management to repurchase up to $15 million in the Company's
common stock and/or convertible notes. Repurchases under this program may be
made from time to time on the open market between November 10, 2022 and June 30,
2023, at prevailing market prices.

During the fourth quarter of 2022, the Company repurchased 2,388,756 shares with
the total cost of $4.4 million (including commissions).

Reciprocal Exchange


Homeowners of America plans to file an application to form and license a Texas
reciprocal exchange (the "Reciprocal") with the Texas Department of Insurance
("TDI"). If approved by the TDI, the insurance underwriting business of Porch
will be conducted through the Reciprocal. A Porch subsidiary would serve as the
attorney-in-fact for the Reciprocal. In that role it would perform underwriting,
claims and management services for the Reciprocal and receive a management fee
calculated as a percentage of its premiums. EIG and HOA's managing general agent
would act as general agents for the Reciprocal and HOAIC and receive fees and
commissions. There can be no assurance that the Reciprocal will receive
regulatory approval, and if obtained, that the approval would be based on terms
as proposed or subject to additional requirements that may not be acceptable to
the Company.

Equity and Debt Financing

During 2022, the Company drew $10 million on HOA's term loan facility for
capital and surplus requirements.


In September 2021, the Company raised net cash of $413.5 million from the
issuance of 0.75% Convertible Senior Notes due in September 2026 (the "2026
Notes"). Senior secured debt of $47.0 million was paid down with a portion of
the proceeds from the issuance of the 2026 Notes. The Company used $52.9 million
of the proceeds from the issuance of the 2026 Notes for the purchase of capped
call transactions for purposes of limiting the dilution from the potential
conversion of the notes into common stock. Also in 2021, the Company raised
$126.7 million of additional equity capital from the exercise of public and
private warrants. The proceeds from these equity and debt offerings provide cash
for general corporate purposes and additional merger and acquisitions.

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  Table of Contents

Acquisitions

During 2022, 2021 and 2020, the Company completed a number of business
combination transactions. The purpose of each of the acquisitions were to expand
the scope and nature of the Company's product and service offerings, obtain new
customer acquisition channels, add additional team members with important
skillsets, and realize synergies. The table below identifies the acquisitions in
the reporting periods:

                                          Purchase Price
2022 acquisitions:
RWS                                      $         38,824
Other acquisitions                                 15,263
Total 2022 purchase price consideration  $         54,087
2021 acquisitions:
HOA                                      $        114,828
Floify                                             95,399
AHP                                                46,250
Rynoh                                              35,802
V12 Data                                           21,756
Other acquisitions                                 32,249

Total 2021 purchase price consideration $ 346,284
2020 acquisitions:
iRoofing

                                           12,463
Other acquisitions                                  5,160

Total 2020 purchase price consideration $ 17,623

Adoption of New Accounting Standards

The Company early adopted Accounting Standards Update No. 2021-08, Business
Combinations (Topic 805): Accounting for Contract Assets and Contract
Liabilities from Contracts with Customers on January 1, 2022 and applied the
guidance prospectively for business combinations that occur after the adoption
date.

Key Factors Affecting Operating Results


The Company has been implementing its strategy as a vertical software platform
for the home, providing software and services to approximately 30,900 companies
and small businesses, such as home inspectors, moving companies, utility
companies, warranty companies and others. The Company's Insurance segment
continues to grow scale, through both policy count, and geographic expansion.
The following are key factors affecting our operating results in 2022, 2021 and
2020:

The U.S. housing market continues to see impacts from higher interest rates,

? existing home inventory tightening, and affordability challenges, impacting the

Vertical Software segment. For the year ended December 31, 2022, existing home

sales have declined over 18% year over year.

The Company's Insurance segment paid out a higher volume of claims from

? volatile weather events, including Hurricane Ian, during the third quarter of

2022, and Winter Storm Elliott during the fourth quarter of 2022. Claims costs

for these events were driven higher due in part to inflation-related pressures.

During 2022, the Company recognized a $43.7 million goodwill impairment at the

? Company's Insurance segment, and a $17.7 million impairment of intangible

assets for certain intangible assets within the Vertical Software segment.



 ? In April 2022, the Company completed the acquisition of Residential Warranty
   Services ("RWS").


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  Table of Contents

In 2021, the Company successfully completed several acquisitions, investing

$256.4 million in cash, net of cash acquired, and $35.7 million in common stock

? to acquire companies to expand the scope and nature of the Company's service

offerings, add additional team members with important skillsets, and realize

synergies. Such acquisitions included the following:

In January 2021, Porch acquired V12 Data, an omnichannel marketing platform.

o The purpose of the acquisition is to expand the scope and nature of Porch's

service offerings into the mover marketing space, add additional team members

with important skillsets, and realize synergies.

In April 2021, Porch acquired HOA, an insurance managing general agency and

o risk-bearing carrier. The purpose of the acquisition is to expand the scope and

nature of Porch's own insurance product offerings, add additional team members

with important skillsets, and gain licenses to operate as an insurance carrier.

In May 2021, Porch acquired Rynoh, a software and data analytics company that

o supports financial management and fraud prevention primarily for the title and

real estate industries.

In September 2021, Porch acquired AHP, a company providing home warranty

o policies. The purpose of the acquisition is to expand the scope and nature of

   Porch's product offerings to include a Porch owned warranty product, add
   additional team members with important skillsets, and realize synergies.

In October 2021, Porch acquired Floify, a SaaS software provider to mortgage

companies and loan officers that helps create a better mortgage and refinancing

o experience for their customers. The purpose of the acquisition is to expand the

scope and nature of Porch's SaaS offerings to the mortgage industry, add

additional team members with important skillsets, and realize synergies.

? Investments in consumer experience to drive higher conversion rates, including

investments in apps.

? Ongoing expansion in other software verticals related to the home and related

services such as title, warranty and mortgage software.

Investments in establishing and maintaining controls required by the

? Sarbanes-Oxley Act of 2002 ("SOX") and other internal controls across IT and

accounting organizations.

Intentionally building operating leverage in the business by focusing on

? growing operating expenses at a slower rate than the growth in revenue.

Specifically, by increasing economies of scale related to fixed selling costs,

Moving Concierge call center operations and product and technology costs.

? Investments in data platforms and leveraging that data in pricing optimization

within insurance.

? Growth across the insurance business, including geographic expansion.

In 2021, a number of holders of warrants exercised their warrants to acquire

? approximately 11.5 million shares of common stock, resulting in cash proceeds

   of $126.8 million. All of the unexercised public warrants were redeemed
   effective as of April 16, 2021.

In September 2021, the Company raised $413.5 million in net proceeds from a

private offering of its 0.75% Convertible Senior Notes due 2026 (the "2026

Notes"). See Note 7 (Debt) to the accompanying consolidated financial

? statements included in Item 8 of this Annual Report. This level of cash is

expected to provide sufficient financial resources for the Company's ongoing

   plans for future acquisitions and other investments, such as operating leverage
   and organic growth.


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  Table of Contents

Continued investment in growing and expanding the Company's position in the

? home inspection industry including through core enterprise resource planning

and customer relationship management software offered by Inspection Support

Network LLC.

Continued investment in growing and expanding the Company's position in

? providing moving services to consumers beginning with the 2018 acquisition of

HireAHelper™, a provider of software and demand for moving companies.

Basis of Presentation


The consolidated financial statements and accompanying notes of Porch include
the accounts of the Company and its consolidated subsidiaries and were prepared
in accordance with accounting principles generally accepted in the United States
of America ("GAAP"). The company consolidates acquisitions as of the date on
which the Company obtains controlling financial interest. All significant
intercompany accounts and transactions are eliminated in consolidation.

The Company operates in two operating segments: Vertical Software and Insurance.
Operating segments are identified as components of an enterprise about which
separate discrete financial information is available for evaluation by the chief
operating decision-maker ("CODM") in making decisions regarding resource
allocation and assessing performance. The Company has determined that its Chief
Executive Officer is the CODM.

Components of Results of Operations

Total Revenue

The Company generates revenue in the following ways:

Insurance revenue in the form of insurance and warranty premiums, policy fees,

? commissions from reinsurers and other insurance-related fees generated through

its owned insurance carrier, as well as commissions from third-party insurance

carriers where Porch acts as an independent agent;

? Software and service subscription revenue generated from fees paid by companies

for access to Porch's software and provision of services;

Move and post-moved related transaction revenue - Move-related revenue through

fees received for connecting homeowners to service providers during time of a

? move including movers, TV/Internet, warranty, and security monitoring

providers; and post-move related revenue in the form of fees earned from

introducing homeowners to home service professionals including handyman,

plumbers, electricians, roofers, etc.



The Insurance segment includes revenue generated from various property-related
insurance policies through its own risk-bearing carrier and independent agency
as well as risk-bearing home warranty companies. We collect policy fees from
policyholders of our own underwritten homeowners insurance products, reinsurers
pay the Company ceding commissions when premiums are ceded from owned insurance
products, revenues are earned in the form of policy premiums collected from
insureds from owned insurance products, and third-party insurance companies pay
our agency upfront and renewal commissions for selling their policies. The
Insurance segment also includes home warranty revenue which mainly consists of
premiums paid by warranty customers for the Company's home warranty products.

The Vertical Software segment includes revenue from software and services
subscription revenue, move-related transactions revenue and post-move-related
transaction revenue. Software and service subscription revenue primarily relates
to subscriptions to the Company's software offerings across a number of
verticals. The Company's subscription arrangements for this revenue stream do
not provide the customer with the right to take possession of the software
supporting the cloud-based application services. The Company's standard
subscription contracts are monthly contracts in which pricing is based on a
price per user or seat, or a specified price per inspection completed through
the software. The Company also sells marketing software and services to
companies who want to advertise to movers. Marketing software and service fees
are primarily contractual monthly recurring billings. Fees earned for providing
access to the subscription

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software are non-refundable and there is no right of return. Revenue is
recognized based on the amount which the Company is entitled to for providing
access to the subscription software during the monthly contract term.

 Move-related transactions revenue is generated when the Company connects
consumers with service providers including movers, TV/Internet, and security
monitoring companies. The Company earns revenue when consumers purchase services
from these third-party providers. For select moving jobs, the Company will
select the mover, set the price, and manage the job end-to-end; here, the
Company generates revenue based on the full job value.

Post-move-related transaction revenue includes monthly fees paid by home service
contractors as well as fees earned from introducing consumers to home service
providers, either on a per lead, per appointment, or per job basis. Revenue
generated from service providers is recognized at a point in time upon the
connection of a homeowner to the service provider.

Total Costs and Expenses

Operating expenses

Operating expenses are categorized into six categories:

 ? Cost of revenue;


 ? Selling and marketing;


 ? Product and technology;

? General and administrative;

? Gain on divestiture of businesses; and

? Impairment loss on intangible assets and goodwill.



The categories of operating expenses, except gain on divestiture of businesses
and impairment loss on intangible assets and goodwill, include both, cash
expenses and non-cash charges, such as stock-based compensation, depreciation
and amortization. Depreciation and amortization are recorded in all operating
expense categories, and consist of depreciation from property, equipment and
software and intangible assets.

Cost of revenue primarily consists of insurance losses and loss adjustment
expenses, claims personnel costs, warranty claims, third-party providers for
executing moving labor and handyman services when the Company is managing the
job, data costs related to marketing campaigns, certain call center costs,
credit card processing and merchant fees.

Selling and marketing expenses primarily consist of payroll, employee benefits
and stock-based compensation expense, and other headcount related costs
associated with sales efforts directed toward companies and consumers, and
amortization of deferred policy acquisition costs ("DAC") of new and renewal
insurance contracts. Also included are any direct costs to acquire customers,
such as search engine optimization, marketing costs and affiliate and partner
leads.

Selling and marketing costs are classified as either fixed or variable. Fixed
selling and marketing costs primarily consist of compensation of sales
management, professional fees and software costs that do not vary with sales
volumes.

Variable selling and marketing costs consist of DAC amortized to expense

reduced by ceding commissions paid by reinsurance companies, third-party leads,

? affiliates and partner leads, paid search SEO and SEM, advertising costs and

   compensation for individuals in certain sales and marketing departments that
   vary with sales volumes.


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Product and technology development costs primarily consist of payroll, employee
benefits, stock-based compensation expense, other headcount-related costs
associated with product development, net of costs capitalized as internally
developed software. Also included are cloud computing, hosting and other
technology costs, software subscriptions, professional services and amortization
of internally developed software.

General and administrative expenses primarily consist of expenses associated
with functional departments for finance, legal, human resources and executive
management. The primary categories of expenses include payroll, employee
benefits, stock-based compensation expense and other headcount related costs,
rent for office space, legal and professional fees, taxes, licenses and
regulatory fees, merger and acquisition transaction costs, and other
administrative costs.

Gain on divestiture of businesses consists of gain on the sale of a business
during the year ended December 31, 2020.


Impairment loss on intangible assets and goodwill results from circumstances
when the fair value of a reporting unit or asset group is less than its carrying
amount. Goodwill and indefinite-lived intangible assets are subject to annual
impairment assessments. All intangible assets and goodwill are also subject to
impairment assessments whenever facts and circumstances indicate that these
assets may be impaired. See Impairment of Long-Lived Assets and Impairment of
Goodwill sections of Critical Accounting Policies and Estimates for the
description of methods used to determine these impairment losses.

Critical Accounting Policies and Estimates


The preparation of the accompanying consolidated financial statements in
conformity with GAAP requires management to make estimates and assumptions that
affect the amounts reported and disclosed in the consolidated financial
statements and accompanying notes. The estimates and assumptions that are
evaluated by management include, but are not limited to, impairment losses on
intangible assets and goodwill, estimated variable consideration for services
performed, estimated lifetime value of insurance agency commission revenue,
current estimate for credit losses, depreciable lives for property and
equipment, the valuation of and useful lives for acquired intangible assets, the
valuation allowance on deferred tax assets, assumptions used in stock-based
compensation expense, unpaid losses for insurance claims and loss adjustment
expenses, contingent consideration, earnout liabilities and private warrant
liabilities. Actual results could differ materially from those estimates and
assumptions, and those differences could be material to the consolidated
financial statements.

At least quarterly, we evaluate our estimates and assumptions and make changes
accordingly. For information on our significant accounting policies, see Note 1
(Description of Business and Summary of Significant Accounting Policies) to the
accompanying consolidated financial statements included in Item 8 of this Annual
Report.

Certain accounting policies have a more significant impact on our financial
statements due to the size of the financial statement elements and prevalence of
their application. The following is a summary of some of the more critical
accounting policies and estimates.

Revenue Recognition

The Company determines revenue recognition for contracts with customers, through
the following five-step framework:

? identification of the contract, or contracts, with a customer;

? identification of the performance obligations in the contract;

? determination of the transaction price;


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? allocation of the transaction price to the performance obligations in the

contract; and

? recognition of revenue when, or as, the Company satisfies a performance

obligation.



The Company identifies performance obligations in its contracts with customers
(excluding insurance and warranty), which primarily include move-related
transactions and post-move transactions such as, delivery of homeowner leads and
performance of home project services, and providing access to the Company's
software platforms. The transaction price is determined based on the amount
which the Company expects to be entitled to in exchange for providing the
promised services to the customer. The transaction price in the contract is
allocated to each distinct performance obligation on a relative standalone
selling price basis. Revenue is recognized when or as performance obligations
are satisfied. In certain transactions, the transaction price is considered
variable, and an estimate of the constrained transaction price is recorded by
the Company. Changes in variable consideration may result in an increase or a
decrease to revenue. Changes to the estimated variable consideration were not
material for the periods presented.

Contract payment terms vary from due upon receipt to net 30 days. Collectability
is assessed based on a number of factors including collection history and
creditworthiness of the customer. If collectability of substantially all
consideration to which the Company is entitled under the contract is determined
to be not probable, revenue is not recorded until collectability becomes
probable at a later date.

Stock-Based Compensation

Accounting for stock-based compensation is a critical accounting policy due to
the broad-based equity awards provided to employees at all levels within the
Company and the use of equity awards as part of the strategy to retain employees
as a result of mergers and acquisitions. The Company issues stock-based
compensation to employees and nonemployees in the form of stock options and
restricted stock awards, including performance and market-based restricted stock
awards. The awards are generally expensed on a straight-line basis, except for
awards with performance or market conditions which are expensed on a graded
vesting basis. Forfeitures are accounted for when they occur.

The fair value of stock options is based on the grant date using the
Black-Scholes option-pricing model. There are a variety of estimates in the
Black-Scholes option-pricing model, including expected volatility, term,
dividends and risk-free rate. The awards are accounted for by recognizing the
fair value of the related award over the requisite service period, which is
generally the vesting period.


The fair value of restricted stock awards is determined using the closing price
of the Company's common stock on the grant date. The value of market-based
restricted stock units is determined using a Monte Carlo simulation model that
utilizes significant assumptions, including volatility, that determine the
probability of satisfying the market condition stipulated in the award to
calculate the fair value of the award. Stock-based compensation expense for
awards with performance conditions is only recognized when management believes
the performance condition is probable of achievement.

Business Combinations

The Company has engaged in mergers and acquisitions in the past and intends to
continue to make acquisitions a part of our long-term strategy. The Company made
acquisitions with cash and non-cash consideration totaling $54.1 million in
2022, $346.3 million in 2021 and $17.6 million in 2020. The Company accounts for
business acquisitions using the acquisition method of accounting and records any
identifiable intangible assets separate from goodwill. Intangible assets are
recorded at their fair value based on estimates as of the date of acquisition.
Goodwill is recorded as the residual amount of the purchase price consideration
less the fair value assigned to the individual identifiable assets acquired and
liabilities assumed as of the date of acquisition. The accounting estimates
associated with acquisitions are complex due to judgements and assumptions
involved in determining (1) the total consideration paid because we have used
cash, stock and earnouts and (2) the value of assets acquired and liabilities
assumed. The Company allocates the purchase price of the acquisition to the
assets acquired and liabilities assumed based on estimates of the fair value at
the dates of the acquisitions. Contingent consideration, which represents an
obligation of the Company to make additional payments or equity interests to the
former owner as part of the purchase price if specified future events occur
or

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conditions are met, is accounted for at the acquisition date fair value either
as a liability or as equity depending on the terms of the acquisition agreement.

Impairment of Long-Lived Assets

We test our long-lived asset groups when changes in circumstances indicate their
carrying value may not be recoverable. Events that trigger a test for
recoverability include a significant decrease in the market price for a
long-lived asset, significant negative industry or economic trends, an
accumulation of costs significantly in excess of the amount originally expected
for the acquisition or construction of a long-live asset, a current-period
operating or cash flow loss combined with a history of operating or cash flow
losses or a projection or forecast that demonstrates continuing losses
associated with the use of a long-lived asset or a sustained decrease in share
price. When a triggering event occurs, a test for recoverability is performed,
comparing projected undiscounted future cash flows to the carrying value of the
asset group. If the test for recoverability identifies a possible impairment,
the asset group's fair value is measured relying primarily on a discounted cash
flow method. An impairment charge is recognized for the amount by which the
carrying value of the asset group excess its estimated fair value. When an
impairment loss is recognized for assets to be held and used, the adjusted
carrying amounts for those assets are depreciated over their remaining useful
lives.

We evaluate long-lived assets at the lowest level at which independent cash
flows can be identified, which is dependent on the strategy and expected future
use of our long-lived assets. We evaluate corporate assets or other long-lived
assets that are not asset group-specific at the consolidated level.

We estimate the fair value of an asset group using the income approach. The
income approach uses cash flow projections. Inherent in our development of cash
flow projections are assumptions and estimates derived from a review of our
operating results, business plan forecasts, expected growth rates, and cost of
capital, similar to those a market participant would use to assess fair value.
We also make certain assumptions about future economic conditions and other
data. Many of these factors used in assessing fair value are outside the control
of management and these assumptions and estimates may change in future periods.

During the year ended December 31, 2022, the Company recorded impairment charges
of $17.7 million, related to intangible assets within its Vertical Software
segment.

Impairment of Goodwill


We test goodwill for impairment annually or whenever events or changes in
circumstances indicate that an impairment may exist. We assess qualitative
factors to determine whether it is more likely than not that the fair value of a
reporting unit is less than its carrying amount. Factors that indicate the fair
value of a reporting unit may be less than its carrying amount include industry
and market considerations such as a deterioration in the economic environment or
a decline in market-dependent multiples or metrics, overall financial
performance such as negative or declining cash flows or a decline in actual or
planned revenue or earnings, increased cost factors that have a negative effect
on earnings and cash flows, or a sustained decrease in share price. The process
for evaluating potential impairment of goodwill is highly subjective and
requires significant judgment. If factors indicate that the fair value of the
reporting unit is less than its carrying amount, we perform a quantitative
assessment and the fair value of the reporting unit is estimated by using a
combination of market approaches based on peer performance and discounted cash
flow methodologies. If the carrying value of the reporting unit exceeds its fair
value, an impairment loss equal to the excess is recorded.

Determining the fair value of a reporting unit is judgmental in nature and
involves the use of significant estimates and assumptions to evaluate the impact
of operating and macroeconomic changes on each reporting unit. The fair value of
each reporting unit is estimated using a combination of the income approach and
the market valuation approach using publicly traded company multiples in similar
businesses. This analysis requires significant judgments, including estimation
of future cash flows, which is dependent on internally developed forecasts,
estimation of the long-term rate of growth for our business, estimation of the
useful life over which cash flows will occur, and determination of our weighted
average cost of capital, which is risk-adjusted to reflect the specific risk
profile of the reporting unit being tested. The weighted average cost of capital
used in our most recent impairment test as of September 30, 2022, was
risk-adjusted to reflect the specific risk profile of the reporting units and
ranged from 17% to 20%.

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During the third quarter of 2022, management identified various qualitative
factors that collectively, indicated that the Company had triggering events,
including a sustained decrease in stock price, increased costs due to
inflationary pressures, and a deterioration of the macroeconomic environment in
the housing and real estate industry. The Company performed a valuation of both
the Vertical Software and Insurance reporting units using a combination of
market approaches based on peer performance and discounted cash flow or dividend
discount model methodologies. Given the results of the quantitative assessment,
the Company determined that the Insurance reporting unit's goodwill was
impaired. As a result, the Company recognized a goodwill impairment charge of
$39.4 million in the third quarter of 2022.

In the fourth quarter of 2022, the Company updated its preliminary purchase
price allocations for certain acquisitions. As a result of these adjustments,
the carrying value of the Insurance reporting unit was higher than the fair
value as of September 30, 2022, which resulted in the Company recognizing an
additional goodwill impairment charge of $4.3 million in the fourth quarter of
2022.

During the year ended December 31, 2022, the Company recorded impairment charges
of $43.7 million, related to its Insurance segment.

Results of Operations

Comparison of Year Ended December 31, 2022 to Year Ended December 31, 2021

The net loss in 2022 of $156.6 million compared with the net loss in 2021 of
$106.6 million was primarily impacted by the impairment loss on intangible
assets and goodwill of $61.4 million.


The following table sets forth our historical operating results for the periods
indicated:

                                                    Year Ended December 31,            $             %
                                                      2022            2021          Change         Change

                                                                (dollar amounts in thousands)
Revenue                                           $     275,948    $   192,433    $    83,515         43 %
Operating expenses:
Cost of revenue                                         107,577         58,725         48,852         83 %
Selling and marketing                                   113,848         84,273         29,575         35 %
Product and technology                                   59,565         47,005         12,560         27 %
General and administrative                              110,619         85,795         24,824         29 %
Impairment loss on intangible assets and goodwill        61,386              -         61,386         NM
Gain on divestiture of businesses                             -            
 -              -         NM
Total operating expenses                                452,995        275,798        177,197         64 %
Operating loss                                        (177,047)       (83,365)       (93,682)        112 %
Other income (expense):
Interest expense                                        (8,723)        (5,757)        (2,966)         52 %
Change in fair value of earnout liability                13,822       (18,519)         32,341         NM
Change in fair value of private warrant liability        14,486       (15,389)         29,875         NM
Gain on extinguishment of debt                                -          5,110        (5,110)         NM
Investment income and realized gains, net of
investment expenses                                       1,174            701            473         67 %
Other income (expense), net                                 571            340            231         68 %
Total other income (expense)                             21,330       (33,514)         54,844         NM
Loss before income taxes                              (155,717)      (116,879)       (38,838)         33 %
Income tax benefit (expense)                              (842)         10,273       (11,115)         NM
Net loss                                          $   (156,559)    $ (106,606)    $  (49,953)         47 %

NM - percentage calculated is not meaningful.

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Revenue

Total revenue increased by $83.5 million, or 43% from $192.4 million for the
year ended December 31, 2021, to $275.9 million in the same period in 2022.
During 2022 and 2021, the Company acquired a number of businesses, including RWS
(acquired in April 2022), V12 Data (acquired in January 2021), HOA (acquired in
April 2021), Rynoh (acquired in May 2021), AHP (acquired in September 2021),
Floify (acquired in October 2021) and RWS (acquired in April 2022). These
acquisitions contributed approximately $63 million to the increase in revenue in
2022, with the remainder attributable to accelerated post-acquisition and
organic growth.

Cost of Revenue


Cost of revenue increased by $48.9 million, or 83% from $58.7 million for the
year ended December 31, 2021, to $107.6 million in the same period in 2022. The
increase in the cost of revenue was primarily attributable to the 2022 and 2021
acquisitions. These acquisitions contributed approximately $37 million to the
overall increase in cost of revenue. The remainder of the increase is primarily
due to higher loss and loss adjustment expense at the Company's Insurance
segment, as a result of a higher number of claims paid due to volatile
catastrophe weather events, including Hurricane Ian, during the third quarter of
2022, and Winter Storm Elliott during the fourth quarter of 2022. Claims costs
for these events were driven higher due in part to inflation-related pressures.
As a percentage of revenue, cost of revenue represented 39% of revenue for the
year ended December 31, 2022, compared with 31% in the same period in 2021.

Selling and marketing


Selling and marketing expenses increased by $29.6 million, or 35% from $84.3
million for the year ended December 31, 2021, to $113.8 million in the same
period in 2022. Businesses acquired in 2022 and 2021 contributed approximately
$17.2 million to the increase in selling and marketing costs, mainly related to
RWS, Floify, AHP, Rynoh and HOA operations. The increase related to the acquired
businesses includes approximately $6.2 million of amortization of acquired
intangibles and stock-based compensation expense. Growth in the insurance and
software and service subscription businesses further contributed to the
increase. As a percentage of revenue, selling and marketing expenses represented
41% of revenue for the year ended December 31, 2022, compared with 44% in the
same period in 2021. The improvement in selling and marketing expenses as a
percentage of revenue is due to the growing economies of scale in the insurance,
inspection and moving groups.

Product and technology

Product and technology expenses increased by $12.6 million, or 27% from $47.0
million for the year ended December 31, 2021, to $59.6 million in the same
period in 2022. Approximately $12.8 million of the increase is attributable to
the acquired businesses, notably HOA, Floify and Rynoh. The increase related to
the acquired businesses includes approximately $7.8 million of amortization of
acquired intangibles and stock-based compensation expense. The remaining
increase is related to investments in data platform, consumer app and other
software offerings. This was offset by the $6.3 million decrease in depreciation
and amortization of intangibles and stock-based compensation expense related to
the existing businesses. As a percentage of revenue, product and technology
expenses represented 22% of revenue for the year ended December 31, 2022,
compared with 24% in the same period in 2021. The improvement in product and
technology expenses as a percentage of revenue is due to the growing economies
of scale in the overall business.

General and administrative

General and administrative expenses increased by $24.8 million, or 29% from
$85.8 million for the year ended December 31, 2021, to $110.6 million in the
same period in 2022. Approximately $17.2 million of the increase is attributable
to the 2022 and 2021 acquisitions, notably in HOA, RWS, AHP and Floify. The
increase related to the acquired businesses includes approximately $4.2 million
of amortization of acquired intangibles and stock-based compensation expense.
The remainder of the increase is due to additional costs related to hiring of
corporate administrative resources, audit and accounting fees, as well as costs
related to integrating of our acquired businesses and SOX requirements. This was
offset by stock-based compensation expense not related to the acquired
businesses, for the

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year ended December 31, 2022, which was approximately $2.0 million lower than in
the same period in 2021. In addition, in 2022, there was a loss on revaluation
of contingent consideration of $6.9 million as compared to a gain of $2.2
million during the same period in 2021. As a percentage of revenue, general and
administrative expenses represented 40% of revenue in 2022, compared with 45% in
2021.

Impairment loss on intangible assets and goodwill

In the year ended December 31, 2022, the Company recorded impairment losses on
intangible assets and goodwill totaling $61.4 million, which included a $43.7
million goodwill impairment at its Insurance segment, and a $17.7 million
impairment of intangible assets within its Vertical Software segment. These
impairment charges reflect recent continued inflationary pressures, the
Company's common stock valuation, and broad disruptions in the equity markets,
specifically for technology and property and casualty insurance companies. There
were no impairment losses on intangible assets and goodwill in the same period
in 2021.

Interest expense, net

Interest expense increased by $2.9 million, or 52% from $5.8 million for the
year ended December 31, 2021, to $8.7 million in the same period in 2022. This
was primarily due to issuance of $425 million of the 2026 Notes in September
2021, that in part was used to pay off the $42.1 million of Senior Secured Term
Loans that were outstanding at June 30, 2021. The higher outstanding debt
balance was the primary reason for the increased interest expense.

Change in fair value of earnout liability


Changes in fair value of earnout liability were $13.8 million (gain) for the
year ended December 31, 2022 and $18.5 million (loss) in the same period in
2021. The decrease in fair value was primarily due to the decline in the stock
price at December 31, 2022 as compared to December 31, 2021. During 2021, $54.9
million of the earnout liability was reclassified to additional paid in capital
as a result of vesting events in 2021. There were no vesting events during 2022.

Change in fair value of private warrant liability

Change in fair value of private warrant liability was $14.5 million (gain) for
the year ended December 31, 2022 and $15.4 million (loss) in the same period in
2021. The decrease in fair value was primarily due to the decline in the stock
price at December 31, 2022 as compared to December 31, 2021. During 2021, $31.7
million was reclassified to additional paid in capital as a result of warrant
exercises. There were no exercises during 2022.

Investment income and realized gains, net of investment expenses

Investment income and realized gains, net of investment expenses was $1.2
million
for the year ended December 31, 2022, and $0.7 million in the same
period in 2021. In April 2021, the Company acquired Homeowners of America
Insurance Company
that maintains a short-term and long-term investment portfolio
that generated investment income for nine months in 2021.

Income tax benefit (expense)


Income tax expense of $0.8 million was recognized for the year ended
December 31, 2022 primarily due to state franchise and minimum taxes and
adjustments to a federal net operating loss carryback. Income tax benefit of
$10.3 million was recognized in 2021 primarily due to the partial release of the
Company's valuation allowance as a result of deferred tax liabilities from
acquisitions. The Company's effective tax rate in both periods differs
substantially from the statutory tax rate primarily due to a full valuation
allowance related to the Company's net deferred tax assets.

Refer to "Item 7. Management's Discussion and Analysis of Condition and Results
of Operations" in the 2021 Annual Report on Form 10-K as filed with the SEC on
March 16, 2022 for the comparison of the results of operations for the years
ended December 31, 2021 and 2020.

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Segment Results of Operations


We operate our business as two reportable segments that are also our operating
segments: Vertical Software and Insurance. For additional information about our
segments, see Note 17 (Segment Information) to the accompanying consolidated
financial statements included in Item 8 of this Annual Report.

Segment Revenue

Comparison of Year Ended December 31, 2022 to Year Ended December 31, 2021

                                             Year Ended December 31, 2022                     Year Ended December 31, 2021                      Change, $
                                                                                                                                         Vertical
                                     Vertical Software                 Insurance      Vertical Software                  Insurance       Software 
     Insurance
                                          Segment                       Segment            Segment                        Segment         Segment        Segment
Revenue:
Software and service subscriptions   $           72,777              $     
     -   $            57,004               $           -   $      15,773   $          -
Move-related transactions                        62,317                          -                60,996                           -           1,321              -
Post-move transactions                           19,821                          -                19,150                           -             671              -
Insurance                                             -                    121,033                     -                      55,283               -         65,750
Total revenue                        $          154,915              $     121,033   $           137,150               $      55,283   $      17,765   $     65,750

For the year ended December 31, 2022, Vertical Software segment revenue was
$154.9 million or 56% of total revenue for the same period. For the year ended
December 31, 2021, Vertical Software segment revenue was $137.2 million or 71%
of total revenue for the same period. The increase in revenue in 2022 is driven
by the 2022 and 2021 acquisitions of RWS in April 2022, Rynoh in May 2021 and
Floify in October 2021. Certain existing businesses experienced year-over-year
decrease as a result of a decline in housing market in 2022 as compared to 2021.

Insurance segment revenue was $121.0 million for the year ended
December 31, 2022, and represented 44% of total revenue for the same period. For
the year ended December 31, 2021, Insurance segment revenue was $55.3 million or
29% of total revenue for the same period. The increase is mainly due to the
acquisitions of RWS (acquired in April 2022) and AHP (acquired in September
2021), with the remainder due to the accelerated growth of these businesses
after acquisition, as well as the organic growth of HOA and RWS.

Refer to "Item 7. Management's Discussion and Analysis of Condition and Results
of Operations" in the 2021 Annual Report on Form 10-K as filed with the SEC on
March 16, 2022 for the comparison of segment revenue for the years ended
December 31, 2021 and 2020.

Segment Adjusted EBITDA (Loss)


Segment Adjusted EBITDA (loss) is defined as revenue less operating expenses
associated with our segments. Segment Adjusted EBITDA (loss) also excludes
non-cash items, certain transactions that are not indicative of ongoing segment
operating and financial performance and are not reflective of the Company's
core
operations. See Note 17

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(Segment Information) to the accompanying consolidated financial statements
included in Item 8 of this Annual Report for additional information.


                                              Year Ended December 31,
                                             2022        2021        2020
Segment adjusted EBITDA (loss):
Vertical Software                        $   14,678  $   20,733  $   12,718
Insurance                                   (5,499)       9,007         405
Corporate and Other(1)                     (58,780)    (53,760)    (30,001)
Divested Businesses                               -           -     (1,441)
Total segment adjusted EBITDA (loss)(2)  $ (49,601)  $ (24,020)  $ (18,319)

(1) Includes costs that are not directly attributable to our reportable
segments, as well as certain shared costs.

(2) See reconciliation of adjusted EBITDA (loss) to net loss below.

Vertical Software segment's Adjusted EBITDA (loss) was negatively impacted by
the downturn in the housing market in 2022, which resulted in lower home
purchase volumes and lower demand for the Company's services. Insurance
segment's Adjusted EBITDA (loss) in 2022 was a result of significantly higher
claims costs caused by severe weather events in the second half of 2022.

Non-GAAP Financial Measures

This Annual Report includes non-GAAP financial measures, such as Adjusted EBITDA
(loss), Adjusted EBITDA (loss) as a percent of revenue, average revenue per
monetized service and revenue less cost of revenue.


Porch defines Adjusted EBITDA (loss) as net income (loss) adjusted for interest
expense, net, income taxes, other expenses, net, depreciation and amortization,
impairment loss on intangible assets and goodwill, non-cash losses and
impairment of property, equipment and software, stock-based compensation expense
and acquisition-related impacts, amortization of intangible assets, gains
(losses) recognized on changes in the value of contingent consideration
arrangements, if any, gain or loss on divestures and certain transaction costs.
Adjusted EBITDA (loss) as a percent of revenue is defined as Adjusted EBITDA
(loss) divided by GAAP total revenue. Average revenue per monetized services in
quarter is the average revenue generated per monetized service performed in a
quarterly period. When calculating average revenue per monetized service in a
quarter, average revenue is defined as total quarterly service transaction
revenues generated from monetized services.

Porch management uses these non-GAAP financial measures as supplemental measures
of Porch's operating and financial performance, for internal budgeting and
forecasting purposes, to evaluate financial and strategic planning matters, and
to establish certain performance goals for incentive programs. Porch believes
that the use of these non-GAAP financial measures provides investors with useful
information to evaluate Porch's operating and financial performance and trends
and in comparing Porch's financial results with competitors, other similar
companies and companies across different industries, many of which present
similar non-GAAP financial measures to investors. However, Porch's definitions
and methodology in calculating these non-GAAP measures may not be comparable to
those used by other companies. In addition, Porch may modify the presentation of
these non-GAAP financial measures in the future, and any such modification may
be material.

You should not consider these non-GAAP financial measures in isolation, as a
substitute to or superior to financial performance measures determined in
accordance with GAAP. The principal limitation of these non-GAAP financial
measures is that they exclude specified income and expenses, some of which may
be significant or material, that are required by GAAP to be recorded in Porch's
consolidated financial statements. Porch may also incur future income or
expenses similar to those excluded from these non-GAAP financial measures, and
Porch's presentation of these measures should not be construed as an inference
that future results will be unaffected by unusual or non-recurring items. In
addition, these non-GAAP financial measures reflect the exercise of management
judgment about which income and expense are included or excluded in determining
these non-GAAP financial measures.

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See the reconciliation tables below for more details regarding these non-GAAP
financial measures, including the reconciliation of non-GAAP financial measures
to the most directly comparable GAAP financial measures.

Revenue Less Cost of Revenue


The following table reconciles revenue less cost of revenue for the years ended
December 31, 2022, 2021 and 2020, respectively (dollar amounts in thousands):

                                                                  Year Ended December 31,
                                                              2022           2021          2020
Revenue                                                    $   275,948    $  192,433    $   72,299
Less: Cost of revenue                                        (107,577)      (58,725)      (17,562)
Revenue less cost of revenue                                   168,371       133,708        54,737
Less: Selling and marketing costs                              113,848        84,273        41,665
Less: Product and technology costs                              59,565        47,005        28,546
Less: General and administrative costs                         110,619        85,795        28,199
Less: Impairment loss on intangible assets and goodwill         61,386             -             -
Less: Gain on divestiture of businesses                              -     
       -       (1,442)
Total operating expenses                                   $   452,995    $  275,798    $  114,530
Operating loss                                             $ (177,047)    $ (83,365)    $ (42,231)


Revenue less cost of revenue increased by $34.7 million, or 25.9% from $133.7
million for the year ended December 31, 2021, to $168.4 million for the year
ended December 31, 2022. During 2022, the Company acquired RWS. During 2021, the
Company acquired a number of businesses with an aggregate purchase price of
$346.3 million. These acquisitions included V12 Data (acquired in January 2021),
HOA (acquired in April 2021), Rynoh (acquired in May 2021), AHP (acquired in
September 2021) and Floify (acquired in October 2021). These businesses were not
owned by the Company for the entire year ended December 31, 2021, therefore,
less revenue less cost of revenue was recognized from these businesses during
that period. Thus, the increase revenue less cost of revenue in 2022 is
primarily driven by the 2022 and 2021 acquisitions, accelerated growth after
acquisition and organic growth.

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Adjusted EBITDA (loss)

The following table reconciles net loss to Adjusted EBITDA (loss) for the years
ended December 31, 2022, 2021 and 2020, respectively (dollar amounts in
thousands):

                                                               Year Ended December 31,
                                                          2022           2021          2020
Net loss                                               $ (156,559)    $ (106,606)   $ (54,032)
Interest expense                                             8,723          5,757       14,734
Income tax expense (benefit)                                   842       (10,273)      (1,689)
Depreciation and amortization                               27,930         16,386        6,644
Gain on extinguishment of debt                                   -        (5,110)      (5,748)
Other expense (income), net                                  (571)          (340)        6,931
Impairment loss on intangible assets and goodwill           61,386              -            -
Non-cash losses and impairment of property,
equipment and software                                         637            550          611
Non-cash stock-based compensation expense                   27,041         38,592       11,296
Revaluation of contingent consideration                      6,944        (2,244)        1,700
Revaluation of earnout liability                          (13,822)         18,519            -
Revaluation of private warrant liability                  (14,486)         15,389      (2,427)
Acquisition and other transaction costs(1)                   2,334         
5,360          311
SPAC transaction bonus                                           -              -        3,350
Adjusted EBITDA (loss)                                 $  (49,601)    $  (24,020)   $ (18,319)
Adjusted EBITDA (loss) as a percentage of revenue             (18) %       

(12) % (25) %

(1) Acquisition and related expense, net includes:



                                                 Year Ended December 31,
                                                2022        2021      2020
Gain on divestiture of businesses             $       -    $     -  $ 

(1,442)

Professional fees and transaction expenses        1,687      5,360      1,753
Reciprocal costs                                    647          -          -
                                              $   2,334    $ 5,360  $     311


Adjusted EBITDA (loss) for the year ended December 31, 2022, was $49.6 million,
a $25.6 million decline from Adjusted EBITDA (loss) of $24.0 million for the
same period in 2021. During 2022, the Company acquired RWS. During 2021, the
Company acquired a number of businesses, including, V12 Data (acquired in
January 2021), HOA (acquired in April 2021), Rynoh (acquired in May 2021), AHP
(acquired in September 2021) and Floify (acquired in October 2021). These
businesses were not owned by the Company for the entire year ended December 31,
2021 and, therefore, little or no revenue and Adjusted EBITDA (loss) was
recognized from this business during 2021. The decline in Adjusted EBITDA (loss)
in 2022 is primarily driven by the macro housing environment affecting both
segments, and higher volume of claims paid out by HOA in 2022, mainly as a
result of the volatile weather events, including Hurricane Ian, during the third
quarter of 2022, and Winter Storm Elliott during the fourth quarter of 2022,
affecting the Insurance segment. Continued investments in sales and marketing
and product and technology related to consumer experience, app build out, data
platforms and investments in establishing and maintaining SOX and other internal
controls across IT and accounting organizations further impacted Adjusted EBITDA
(loss). This decline was partially offset by the impact of the 2022 and 2021
acquisitions.

Liquidity and Capital Resources


Since inception, as a private company, we have financed our operations primarily
from the sales of redeemable convertible preferred stock and convertible
promissory notes, and proceeds from senior secured loans. On December 23, 2020,
the Company received approximately $269.5 million of aggregate cash proceeds
from recapitalization, net of transactions costs.

                                       77

Table of Contents


During 2022, the Company drew $10.0 million on HOA's term loan facility. Also
during 2022, the Company participated in an advance funding arrangement with
third-party financers that provide the Company with contract premiums upfront
for certain home warranty contracts. We remain obligated to repay these premiums
to the third-party financer if a customer cancels its warranty contract prior to
full repayment of the advance funding amount received by the Company. As of
December 31, 2022, the principal balance of this advance funding arrangement is
$15.7 million. See Note 7 (Debt).

In September 2021, the Company completed a private offering of $425 million
aggregate principal amounts of its 2026 Notes. The Company used a portion of the
net proceeds from the 2026 Notes offering to repay all outstanding obligations
under a Loan and Security Agreement, dated as of July 22, 2020 (as subsequently
amended, the "Runway Loan Agreement"), among the Company's wholly owned
subsidiary Porch.com, Inc., as borrower representative, a syndicate of lenders
party thereto, the other borrowers party thereto, the guarantors party thereto
and Runway Growth Finance Corp (f/k/a Runway Growth Credit Fund Inc.), as
administrative agent and collateral agent, pursuant to which there was a $40.4
million senior secured term loan outstanding (the "Senior Secured Term Loan").
The total repayment amount of $42.8 million consisted of outstanding principal,
accrued interest, prepayment fees and related expenses. Concurrent with such
repayment in full of all outstanding obligations under the Senior Secured Term
Loan on September 16, 2021, the Runway Loan Agreement (and all commitments and
liens thereunder) was terminated. A loss on extinguishment of $3.1 million was
recorded.

Also during 2021, the Company raised $126.7 million and $4.3 million from
exercise of public warrants and stock options, respectively.

As of December 31, 2022, the Company had cash and cash equivalents of $215.1
million
and $13.5 million of restricted cash.

The Company has incurred losses since its inception, and has an accumulated
deficit at December 31, 2022 and December 31, 2021 totaling $585.0 million and
$424.1 million, respectively. As of December 31, 2022, and December 31, 2021 the
Company had $451.1 million and $425.6 million aggregate principal amount
outstanding of debt, respectively.

Based on the Company's current operating and growth plan, management believes
cash and cash equivalents at December 31, 2022, are sufficient to finance the
Company's operations, planned capital expenditures, working capital requirements
and debt service obligations for at least the next 12 months. As the Company's
operations evolve and continues its growth strategy, including through
acquisitions, the Company may elect or need to obtain alternative sources of
capital, and it may finance additional liquidity needs in the future through one
or more equity or debt financings. The Company may not be able to obtain equity
or additional debt financing in the future when needed or, if available, the
terms may not be satisfactory to the Company or could be dilutive to its
stockholders.

Porch Group, Inc. is a holding company that transacts a majority of its business
through operating subsidiaries, including insurance subsidiaries. Consequently,
the Company's ability to pay dividends and expenses is largely dependent on
dividends or other distributions from its subsidiaries. Porch's insurance
company subsidiaries are highly regulated and are restricted by statute as to
the amount of dividends they may pay without the prior approval of their
respective regulatory authorities. As of December 31, 2022, cash and cash
equivalents of $78.1 million and investments held by these companies was $91.6
million.

Insurance companies in the United States are also required by state law to
maintain a minimum level of policyholder's surplus. Insurance regulators in the
states in which we operate have a risk-based capital standard designed to
identify property and casualty insurers that may be inadequately capitalized
based on inherent risks of the insurer's assets and liabilities and its mix of
net written premium. Insurers falling below a calculated threshold may be
subject to varying degrees of regulatory action. As of December 31, 2022, the
total adjusted capital of our U.S. insurance subsidiary was in excess of its
respective prescribed risk-based capital requirements.

The Company has used the proceeds from debt and equity principally to fund
general operations and acquisitions.


                                       78

Table of Contents


In 2022 and 2021, the Company invested $38.6 million and $256.4 million (net of
cash acquired) to acquire a number of companies, in transactions accounted for
as business combinations.

The following table provides a summary of cash flow data for the years ended
December 31, 2022 and 2021:


                                           Year Ended December 31,           $            %
                                             2022            2021          Change       Change
Net cash used in operating activities    $    (17,736)    $  (34,777)    $    17,041         49 %
Net cash used in investing activities         (79,678)      (263,433)        183,755         70 %
Net cash provided by financing
activities                                       1,227        415,549      (414,322)        100 %
Change in cash, cash equivalents and
restricted cash                          $    (96,187)    $   117,339    $

(213,526) NM

NM - percentage calculated is not meaningful.

2022

Net cash used in operating activities was $17.7 million for the year ended
December 31, 2022. Net cash used in operating activities consists of net loss of
$156.6 million, adjusted for non-cash items and the effect of changes in working
capital. Non-cash adjustments primarily include impairment loss on intangible
assets and goodwill of $61.4 million, stock-based compensation expense of $27.0
million, depreciation and amortization of $27.9 million, non-cash interest
expense of $2.3 million, fair value adjustments to contingent consideration of
$6.9 million (loss), and fair value adjustments to earnout liability and private
warrant liability of $13.8 million (gain) and $14.5 million (gain),
respectively. Net changes in working capital provided $37.2 million, primarily
due to increases in insurance-related liabilities and deferred revenue.

Investing Cash Flows

Net cash used in investing activities was $79.7 million for the year ended
December 31, 2022. Net cash used in investing activities is primarily related to
acquisitions, net of cash acquired of $38.6 million, purchases of investments of
$52.5 million, investments to develop internal use software of $8.1 million
purchases of property and equipment of $2.4 million. This was partly offset by
the cash inflows related to maturities and sales of investments of $21.9
million.

Financing Cash Flows


Net cash provided by financing activities was $1.2 million for the year ended
December 31, 2022. Net cash provided by financing activities is primarily
related to proceeds from advance funding and debt issuance, net of fees of $33.6
million and exercises of options $1.1 million. This was partially offset by
shares repurchased to pay income tax withholdings upon vesting of RSUs of $3.1
million, repurchases of stock of $1.8 million, payments of acquisition-related
contingent consideration of $0.7 million and advance funding and debt repayments
of $30.9 million and $5.2 million, respectively.

2021

Operating Cash Flows

Net cash used in operating activities was $34.8 million for the year ended
December 31, 2021. Net cash used in operating activities consists of net loss of
$106.6 million, adjusted for non-cash items and the effect of changes in working
capital. Non-cash adjustments primarily include stock-based compensation expense
of $38.6 million, depreciation and amortization of $16.4 million, gain on
extinguishment of debt of $5.1 million, and fair value adjustments to earnout
liability and private warrant liability of $18.5 million and $15.4 million,
respectively. Net changes in working capital provided $15.7 million, primarily
due to increases in insurance-related liabilities.

                                       79

  Table of Contents

Investing Cash Flows
Net cash used in investing activities was $263.4 million for the year ended
December 31, 2021. Net cash used in investing activities is primarily related to
acquisitions, net of cash acquired of $256.4 million, purchases of investment of
$24.0 million, investments to develop internal use software of $3.7 million
purchases of property and equipment of $1.0 million. This was partly offset by
the cash inflows related to maturities and sales of investments of $21.7
million.

Financing Cash Flows


Net cash provided by financing activities was $415.5 million for the year ended
December 31, 2021. Net cash provided by financing activities is primarily
related to the issuance of the 2026 Notes of $413.5 million, exercises of
warrants of $126.7 million and exercises of options $4.3 million. This was
partially offset by financing of the capped call transactions of $52.9 million,
debt repayments of $47.0 million and income tax withholdings upon vesting of
RSUs of $28.9 million.

Contractual Obligations and Commitments


Our principal commitments consist of obligations under leases for office space.
For more information regarding our lease obligations, see Note 13 (Leases) to
the accompanying consolidated financial statements included in Item 8 of this
Annual Report. In addition, we have a substantial level of debt. For more
information regarding our debt service obligations, see Note 7 (Debt) to the
accompanying consolidated financial statements included in Item 8 of this Annual
Report. We also have certain non-cancellable purchase commitments primarily for
data purchases. As of December 31, 2022, our other contractual commitments
associated with agreements that are enforceable and legally binding and that
specify all significant terms were payments of $4.6 million due in the next 12
months and $4.6 million due thereafter. For more information regarding our
purchase commitments, see Note 16 (Commitments and contingencies) to the
accompanying consolidated financial statements included in Item 8 of this Annual
Report. We expect to fund these obligations with cash flows from operations and
cash on our balance sheet.

During fiscal 2022 and in future years, we have made and expect to continue to
make additional investments in our infrastructure to scale our operations and
increase productivity. We plan to enhance the consumer experience, our app and
digital platform and integration of data platform across Porch, to invest in
development of additional modules across all vertical software businesses and to
enhance our corporate systems.

Off-Balance Sheet Arrangements

Since the date of our incorporation, we have not engaged in any off-balance
sheet arrangements, as defined in the rules and regulations of the SEC.

Recent Accounting Pronouncements


See Note 1 (Description of Business and Summary of Significant Accounting
Policies) to the accompanying consolidated financial statements included in Item
8 of this Annual Report, for more information about recent accounting
pronouncements, the timing of their adoption, and our assessment, to the extent
we have made one, of their potential impact on our financial condition and our
results of operations.

Older

CSB BANCORP, INC. – 10-K – MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

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