Patent Issued for Generation and presentation of media to users (USPTO 11127081): Allstate Insurance Company

2021 OCT 08 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- A patent by the inventors Brandmaier, Jennifer A. (Chicago, IL, US), Ismaili, Alinawaz (Skokie, IL, US), Kullman, Wayne J. (Glenview, IL, US), Loo, William (Arlington Heights, IL, US), Ramirez, Philip Peter (Arlington Heights, IL, US), Song, Grace (Glenview, IL, US), Zulkifli, Alfasha (Wonder Lake, IL, US), filed on July 22, 2014, was published online on September 21, 2021, according to news reporting originating from Alexandria, Virginia, by NewsRx correspondents.

Patent number 11127081 is assigned to Allstate Insurance Company (Northbrook, Illinois, United States).

The following quote was obtained by the news editors from the background information supplied by the inventors: “People seeking insurance coverage (e.g., vehicle insurance, homeowner insurance, life insurance, commercial property insurance, etc.) may interact with insurance agents and/or insurance agencies over the phone, for example, to obtain an insurance quote. However, agents cannot present, for example, visual information to customers over the phone. People seeking insurance coverage may alternatively visit the insurance agent’s business location. However, in-person visits may be inconvenient for people seeking insurance. Furthermore, people seeking insurance coverage may learn the insurance coverage details, such as premium and deductible amounts, during conversations with friends and coworkers. These insurance coverage details may affect the person’s desire to obtain insurance from an insurance provider after receiving a quote.”

In addition to the background information obtained for this patent, NewsRx journalists also obtained the inventors’ summary information for this patent: “The following presents a simplified summary in order to provide a basic understanding of some aspects of the disclosure. The summary is not an extensive overview of the disclosure. It is neither intended to identify key or critical elements of the disclosure nor to delineate the scope of the disclosure. The following summary merely presents some concepts of the disclosure in a simplified form as a prelude to the description below.

“Aspects of the disclosure relate to systems, devices, computer-implemented methods, and computer-readable media for determining, such as by a computing device, a success rate for a presentation page included in a plurality of insurance presentations. Based on the success rate for the presentation page, a display of a recommendation for an insurance agent to include the presentation page in an insurance presentation for a customer may be generated. The display of the recommendation for the insurance agent to include the presentation page may comprise a display of the presentation page and a display of the success rate for the presentation page. A selection of an option to include the presentation page in the insurance presentation may be received from the insurance agent. The insurance presentation, including the presentation page, may be generated.

“In some aspects, the plurality of insurance presentations may comprise a plurality of insurance quotation presentations. The success rate may comprise a frequency that the plurality of insurance quotation presentations results in an acceptance of an insurance quotation. Alternatively, the success rate may comprise a frequency that insurance agents presenting the plurality of insurance presentations receive positive reviews from customers.

“An amount of time spent by insurance agents on the presentation page included in the plurality of insurance presentations may be determined. In these examples, generating the display of the recommendation for the insurance agent to include the presentation page in the insurance presentation may be based on the amount of time spent by insurance agents on the presentation page. Additionally or alternatively, a number of customers that interact with the presentation page during presentations of the plurality of insurance presentations may be determined. Generating the display of the recommendation for the insurance agent to include the presentation page in the insurance presentation may be based on the number of customers that interact with the presentation page.

“In some aspects, a question and answer pair may be provided on the presentation page, such as in response to a selection by the insurance agent of the question and answer pair. Furthermore, the plurality of insurance presentations may comprise a plurality of insurance quotation presentations. A frequency that the plurality of insurance quotation presentations including the question and answer pair result in an acceptance of an insurance quotation may be determined. Based on the frequency that the plurality of insurance quotation presentations including the question and answer pair result in an acceptance of an insurance quotation, a display of a recommendation for the insurance agent to include the question and answer pair on the presentation page may be generated.”

The claims supplied by the inventors are:

“1. A method comprising: determining, by a computing device and based on a quantity of previous successful insurance presentations that comprised insurance quotes accepted by one or more customers, a success rate for a first presentation page, wherein the previous successful insurance presentations included the first presentation page; determining, by the computing device, in response to an insurance agent being authenticated, and based on real-time information provided by a customer device of a current customer during a handshake session, capabilities of the customer device of receiving an interactive quote session facilitating a live video chat, wherein the customer device is remote from the computing device; initiating, by the computing device, in response to an instruction to initiate the interactive quote session, and based on a determination that the customer device has the capabilities of receiving the interactive quote session, the interactive quote session, during which a current insurance presentation is presented to the current customer via the customer device, wherein the current insurance presentation comprises a current insurance quote for the current customer; based on the success rate for the first presentation page, generating a display of a recommendation for the insurance agent to include the first presentation page in the current insurance presentation; receiving a selection of an option to include the first presentation page in the current insurance presentation; based on historical data indicating that an amount of time that insurance agents spent on the first presentation page in one or more of the previous successful insurance presentations exceeded a first time threshold, causing, by the computing device, and while the current insurance presentation is being presented to the current customer during the interactive quote session, update of the first presentation page to reduce an amount of information included in the first presentation page; causing, by the computing device, and while the current insurance presentation is being presented to the current customer during the interactive quote session, display of the updated first presentation page during the current insurance presentation; and causing, by the computing device, while the current insurance presentation is being presented to the current customer during the interactive quote session, and based on determining that an amount of time spent, by the insurance agent, on the updated first presentation page during the current insurance presentation exceeds a second time threshold, display of one or more additional presentation pages having a same topic as the updated first presentation page during the current insurance presentation.

“2. The method of claim 1, wherein the display of the recommendation for the insurance agent to include the first presentation page comprises a display of the first presentation page and a display of the success rate for the first presentation page.

“3. The method of claim 1, wherein the success rate comprises one or more of the following: a frequency that a plurality of previous insurance presentations resulted in an acceptance of an insurance quotation, or a frequency that insurance agents presenting a plurality of previous insurance presentations received positive reviews from customers.

“4. The method of claim 1, further comprising: sending a notification that the amount of time spent by insurance agents on the first presentation page in one or more of the previous successful insurance presentations exceeded the first time threshold.

“5. The method of claim 1, wherein the display of the recommendation for the insurance agent to include the first presentation page comprises a display of the first presentation page and a display of the amount of time spent by insurance agents on the first presentation page in one or more the previous successful insurance presentations.

“6. The method of claim 1, further comprising: determining, by the computing device, a number of customers that interacted with the first presentation page during presentations of a plurality of previous insurance presentations, wherein generating the display of the recommendation for the insurance agent to include the first presentation page in the current insurance presentation is based on the number of customers that interacted with the first presentation page.

“7. The method of claim 1, further comprising: providing, based on demographics information of the current customer, a question and answer pair on the first presentation page in response to a selection by the insurance agent of the question and answer pair; determining a frequency that a plurality of previous insurance presentations including the question and answer pair resulted in an acceptance of an insurance quotation; and based on the frequency that the plurality of previous insurance presentations including the question and answer pair resulted in an acceptance of an insurance quotation, generating a display of a recommendation for the insurance agent to include the question and answer pair on the first presentation page.

“8. The method of claim 1, wherein the interactive quote session is supported by one or more microphones or cameras.

“9. A system comprising: an agent display device; a customer device of a current customer; and a computing device, the computing device comprising: a processor; and a memory device communicatively coupled to the processor, the memory device storing instructions that, when executed by the processor, cause the computing device to: determine, based on a quantity of previous successful insurance presentations that comprised insurance quotes accepted by one or more customers, a success rate for a first presentation page, wherein the previous successful insurance presentations included the first presentation page; determine, in response to an insurance agent being authenticated, and based on real-time information provided by the customer device during a handshake session, capabilities of the customer device of receiving an interactive quote session facilitating a live video chat, wherein the customer device is remote from the computing device; initiate, in response to an instruction to initiate the interactive quote session, and based on a determination that the customer device has the capabilities of receiving the interactive quote session, the interactive quote session, during which a current insurance presentation is presented to the current customer via the customer device, wherein the current insurance presentation comprises a current insurance quote for the current customer; based on the success rate for the first presentation page, send an instruction for the agent display device to display a recommendation for the insurance agent to include the first presentation page in the current insurance presentation; receive an agent selection of an option to include the first presentation page in the current insurance presentation; based on historical data indicating that an amount of time that insurance agents spent on the first presentation page in one or more of the previous successful insurance presentations exceeded a first time threshold, cause, while the current insurance presentation is being presented to the current customer during the interactive quote session, update of the first presentation page to reduce an amount of information included in the first presentation page; cause, while the current insurance presentation is being presented to the current customer during the interactive quote session, display of the updated first presentation page during the current insurance presentation; and based on determining that an amount of time spent, by the insurance agent, on the updated first presentation page during the current insurance presentation exceeds a second time threshold, cause, while the current insurance presentation is being presented to the current customer during the interactive quote session, display of one or more additional presentation pages having a same topic as the updated first presentation page during the current insurance presentation.

“10. The system of claim 9, wherein the success rate comprises one or more of the following: a frequency that a plurality of previous insurance presentations resulted in an acceptance of an insurance quotation, or a frequency that insurance agents presenting a plurality of previous insurance presentations received positive reviews from customers.

“11. The system of claim 9, wherein the interactive quote session is supported by one or more microphones or cameras.

“12. The system of claim 9, wherein the display of the recommendation for the insurance agent to include the first presentation page comprises a display of the first presentation page and a display of the success rate for the first presentation page.”

There are additional claims. Please visit full patent to read further.

URL and more information on this patent, see: Brandmaier, Jennifer A. Generation and presentation of media to users. U.S. Patent Number 11127081, filed July 22, 2014, and published online on September 21, 2021. Patent URL: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=11127081.PN.&OS=PN/11127081RS=PN/11127081

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