New York Life Unveils New Advertising Campaign, ‘Start a Plan That Flexes With Yours’
"Start a Plan that Flexes with Yours" is grounded in consumer research conducted by
"Life can happen in many unexpected and different ways. It is important to know that
"In addition, we are pleased to showcase the importance of guidance provided by
For example, one of the new television commercials starts with, "You just don't have a baby," and then talks through various personalized situations including: it could be your first baby; sometimes, a couple more than you thought; or your first baby in your second marriage. The spot acknowledges that life can happen a million different ways, so when it comes to one's financial needs, people need a
The campaign debuts nationally today,
The new television commercials can be viewed here:
* "Having a Baby" (:30 spot) -- https://youtu.be/21251EgxlPU
* "Having a Baby" (:15 spot) -- https://youtu.be/nU8IA_hhRls
* "Nana's Moving In" (:15 spot) -- https://youtu.be/B9TsQfZsa4Y
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