New Risk Management Findings from University of Massachusetts Reported (Driver Behavior and Performances On In-vehicle Display Based Speed Compliance): Risk Management

2021 NOV 17 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- Investigators discuss new findings in Risk Management. According to news reporting originating from Amherst, Massachusetts, by NewsRx correspondents, research stated, “Traffic safety, and the inherent risks associated with speeding, continue to remain a national priority. Advances in both roadway and vehicle technology have created potential mechanisms to mitigate speeding behaviors.”

Financial supporters for this research include Safety Research Using Simulation (SAFER-SIM) University Transportation Center (UTC) at the University of Iowa, University of Massachusetts Transportation Center (UMTC), Office of Assistant Secretary for Research and Innovation (OST-R) of the United States Department of Transportation (USDOT).

Our news editors obtained a quote from the research from the University of Massachusetts, “This driving simulator study evaluated the effects of alternative ways to increase driver safety by investigating the characteristics of specific driving cues and drivers’ response rates to those cues. The study builds upon existing approaches to symbolically deliver Traffic Control Devices (TCDs), specifically speed alerts, at different locations within the vehicle to reduce cognitive distraction and prevent visual crowding so that drivers can properly select their speed and focus upon the roadway environment. Twenty-three participants received five visual treatments (e.g., combinations of speed alert style, presentation, and location) in a simulated environment. Participants also responded to a set of survey questions following the simulated drive. Participants were evaluated on various response factors to each visual treatment. Results showed that younger participants of the age group 18-23 responded to the visual treatment and stayed within speed limits as compared to other older and more experienced participants.”

According to the news editors, the research concluded: “Results also showed that alerts falling in the mid-peripheral visual region and alerts that flashed received an increased response rate for observing speed limits.”

This research has been peer-reviewed.

For more information on this research see: Driver Behavior and Performances On In-vehicle Display Based Speed Compliance. Accident Analysis & Prevention, 2021;162. Accident Analysis & Prevention can be contacted at: Pergamon-elsevier Science Ltd, The Boulevard, Langford Lane, Kidlington, Oxford OX5 1GB, England. (Elsevier - www.elsevier.com; Accident Analysis & Prevention - http://www.journals.elsevier.com/accident-analysis-and-prevention/)

The news editors report that additional information may be obtained by contacting Shashank Mehrotra, University of Massachusetts, Amherst 160 Governors Dr, Amherst, MA 01003, United States. Additional authors for this research include Aamani Ramanathan Parthasarthy, Cole Fitzpatrick, Shannon Roberts, Eleni Christofa and Michael Knodler.

The direct object identifier (DOI) for that additional information is: https://doi.org/10.1016/j.aap.2021.106390. This DOI is a link to an online electronic document that is either free or for purchase, and can be your direct source for a journal article and its citation.

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