Today Cake & Arrow, an experience design and innovation company that works with organizations in the insurance industry, published a new report addressing this question. Inspired by a year's worth of research with small business owners and other insurance customers, the report explores how insurance can enable and support independent agents to cultivate trust with customers, specifically small business owners. The report, Three Visions for Empowering Independent Agents: Cultivating an Ecosystem of
- The needs of small business owners and opportunities for insurance to better support them as they rebuild after Covid and retool their businesses for the future.
- The role that independent agents can play in supporting, empowering, and connecting small business owners to create resiliency and build trust in insurance.
- Strategies and steps insurance carriers can take today—using tools, data, and resources already at their disposal—to empower independent agents and cultivate an ecosystem of trust that starts with customers.
"While in recent years it has been popular to predict the demise of agents and brokers, we strongly believe they will continue to play a vital role in the insurance ecosystem, especially when it comes cultivating trust with customers," said
To learn more, download a complimentary copy of the report here: https://go.cakeandarrow.com/three-visions-for-empowering-independent-agents
About Cake & Arrow
Cake & Arrow is an experience design and innovation agency that works with organizations in the insurance and financial services industries to identify new opportunities and design digital products and services that are grounded in real customer needs. Their mission is to help these organizations create authentic and meaningful relationships with their customers, agents, and employees.
Founded in 2002, Cake & Arrow has partnered with leading Fortune 500 companies including MetLife, Citigroup, Travelers, Chubb, and The General as well as recognized leaders in retail including Bose, Lowe's, KIND snacks, and
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SOURCE Cake & Arrow