NAIFA Launches Center For Excellence In Long Term Care

LAS VEGAS – The National Association of Insurance and Financial Advisors will launch the NAIFA Center for Excellence in Long Term Care to equip agents and advisors with information, designation and educational resources in order to meet consumers’ growing needs for advice and solutions in long term care. Carroll Golden, the Center’s director, announced the launch today before attendees of ILTCI 2018, the Intercompany Long-Term Care Insurance Conference.

“The NAIFA Center for Excellence in Long Term Care is a ‘one stop shop’ solution for all things relating to LTC and the needs of an aging population,” Golden said. “Through the power of a virtual, private online community, we will bring together solution and service providers, producers and thought leaders to network, share best practices and access research, training and expert advice on the latest trends and issues affecting the industry and consumers.”

Scheduled to launch in mid-2018, the Center will be supported and housed on www.NAIFA.org. Visitors will have 24/7 access to a range of information through multiple media platforms including videos, expert interviews, articles, case studies, webinars and infographics. Content will cover traditional and combination products, as well as worksite selling, short-term care, critical illness, reverse mortgages, claims management, senior housing options and robotics. Legislative and regulatory issues affecting the industry also will be presented.

NAIFA will support the general and administrative activities of the LTC Center, and sponsors will underwrite additional development and maintenance costs.

“Over the years, the long term care industry has heard the call to innovate with more products, expanded services, new research studies, and professional insights and training. That’s the good news,” Golden said. “The bad news is that with the plethora of solutions now available in long term care, it has become difficult for professionals, distributors and consumers alike to understand, let alone act upon the many options. The NAIFA Center for Excellence in Long Term Care will empower us to come together as an industry to communicate, organize and share information and intelligence so we may continue to address the changing needs of the LTC market.”

Sharon Reed, Board Chair of the Intercompany Long Term Care Insurance (ILTCI), said: “We are pleased that NAIFA is joining in the effort to expand the accessibility to knowledge of all aspects of LTC care and costs. The extensive nature planned for the Center for Excellence in LTC should allow many professionals to access these communication tools and increase their knowledge on LTC innovations as we work together for LTC solutions.”

CLTC (Certification for Long Term Care) is a founding sponsor of the NAIFA Center for Excellence in Long Term Care. CLTC President David Schmidt said: “Long term care planning is more critical than ever; it is a key asset protection. As the premier certification in the industry, CLTC is honored to be a founding sponsor of the NAIFA Center, and we appreciate the opportunity to be part of NAIFA’s efforts to raise consciousness of the needs and solutions for effective planning. Together with NAIFA, we can educate professionals to confidently and competently assist clients in planning.”

The Center will be governed by an Advisory Board of LTC thought leaders and sponsor representatives to contribute to strategy and oversight, as well as content, education, community development and advocacy.

NAIFA CEO Kevin Mayeux, CAE, said: “NAIFA is pleased to welcome Carroll Golden as director of the Center for Excellence in Long Term Care. As a recognized thought leader and expert in the LTC space, Carroll will position the center to serve as a critical resource for the industry, and for the many insurance and financial advisors who need assistance navigating the often-complex solutions available in long term care.”

About NAIFA: Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is the oldest, largest and most prestigious association representing the interests of insurance professionals from every Congressional district in the United States. Our mission – to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members – is the reason NAIFA has consistently and resoundingly stood up for agents and called upon members to grow their knowledge while following the highest ethical standards in the industry.