Mykolas Romeris University Researchers Target Eastern Europe and Central Asia (Expert-based evaluation of digitalization and mass customization in the Baltic non-life insurance online platforms)

2021 JUN 25 (NewsRx) -- By a News Reporter-Staff News Editor at Politics, Law & Government Daily -- Investigators publish new report on Eastern Europe and Central Asia. According to news originating from Mykolas Romeris University by NewsRx correspondents, research stated, “The expansion of online distribution platforms illustrates how non-life insurance companies are shifting to digital and customized personal line insurance products.”

Our news editors obtained a quote from the research from Mykolas Romeris University: “This research extends previous investigations on digital insurance transformations and customization trends in the European and Baltic markets. Expert-based evidence on predominant as-is features in existing non-life insurance online platforms and evaluation on a practical spread of 3 capabilities of the Mass Customization concept are key research outcomes. Results reveal that neither the Mass Customization concept and its capabilities nor combinations with digital and personalization solutions are sufficiently widespread. Results of the digitalization evaluation indicate that the level in the Baltic non-life insurance sector is between Satisfied and Rather Good and is equal to the level of service provider’s preparation for digital solutions. However, it is behind the actual needs of end-users.”

According to the news editors, the research concluded: “Findings show that standardization is a predominant as-is feature in the Baltic non-life insurance online platforms.”

For more information on this research see: Expert-based evaluation of digitalization and mass customization in the Baltic non-life insurance online platforms. Journal of Eastern European and Central Asian Research, 2021,8(2). (Journal of Eastern European and Central Asian Research - http://ieeca.org/journal/index.php/JEECAR/index). The publisher for Journal of Eastern European and Central Asian Research is IEECA.

A free version of this journal article is available at https://doi.org/10.15549/jeecar.v8i2.644.

Our news journalists report that additional information may be obtained by contacting Gedas Baranauskas, Institute of Leadership and Strategic Management, Mykolas Romeris University, Lithuania. Additional authors for this research include Agota Giedre Raišiene.

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