MARKETPLACE 2026 OPEN ENROLLMENT PERIOD REPORT: NATIONAL SNAPSHOT, JANUARY 12, 2026
The following information was released by
The
Definitions and details on the data in this report are included in the glossary.
Exchange and Consumer Type
Cumulative 2026 OEP Plan Selections
Total: All Exchanges
22,774,847
New Consumers
2,803,016
Returning Consumers[2]
19,971,831
Total: HealthCare.gov
15,558,636
New Consumers
2,101,116
Returning Consumers
13,457,520
Total State-based Exchanges[3][4]
7,216,211
New Consumers
701,900
Returning Consumers
6,514,311
2026 Marketplace Open Enrollment Period Plan Selections by State
(New Consumers and Returning Consumers)
State
Platform
Cumulative 2026 OEP Plan Selections
449,399
25,493
353,000
156,478
SBE
1,936,095
SBE
258,341
SBE
149,523
43,649
SBE
15,323
4,474,300
SBE
1,315,208
23,046
SBE
120,426
SBE
445,565
300,135
122,132
189,983
SBE
85,717
294,317
SBE
58,188
SBE
247,512
SBE
382,580
491,565
SBE
135,200
307,054
361,728
72,402
127,567
SBE
100,432
65,152
SBE
486,231
SBE
78,492
SBE
206,037
755,919
40,503
463,086
258,926
117,111
SBE
477,950
SBE
43,897
575,718
50,332
557,101
4,113,465
383,517
SBE
31,102
SBE
365,167
SBE
277,225
55,127
289,213
41,218
Glossary
HealthCare.gov:The 30 states that use the HealthCare.gov platform for the 2026 coverage year include:
State-based Exchanges (SBEs):The Exchanges in the 20 states and the
Cumulative Plan Selections:The cumulative metric represents the total number of people who have submitted an application and selected a plan, net of any cancellations from a consumer or cancellations from an insurer that have occurred from
New Consumers (HealthCare.gov):Consumers are considered new if they did not have 2025 Marketplace coverage through HealthCare.gov through
New Consumers (SBEs): Consumers are considered new if they did not have 2025 Marketplace coverage in the SBE that uses its own platform where they made a 2026 plan selection through the SBE.
Returning Consumers (HealthCare.gov):Consumers are considered returning if they have 2025 Marketplace coverage through HealthCare.gov through
Returning Consumers (SBEs):Consumers are considered returning if they have 2025 Marketplace coverage through
This communication was printed, published, or produced and disseminated at
[1] These metrics reflect available data through
[2] The returning-consumers' metric in this report only includes consumers who have returned to their respective Exchange through the reporting date and selected a plan for 2026 coverage and includes consumers who have been automatically re-enrolled in their 2025 plan for 2026 coverage or a suggested alternate plan. Please see the glossary for data on auto re-enrolled consumers that SBEs have reported to CMS.
[3] Most SBEs (
[4] In addition to the reported Qualified Health Plan (QHP) plan selections,


Backlash to criminal subpoena complicates Trump's efforts to oust Fed chair
Fed chairman says DOJ subpoenaed the bank
Advisor News
- Dutch gambling tax hike falls short as prediction markets eye World Cup
- Caregiving: A challenge that costs employers billions
- Could your practice benefit from an advisory board?
- SEC nears settlement with accused scammer Tai Lopez
- The 3 things that shrink your Social Security income
More Advisor NewsAnnuity News
- Globe Life Inc. (NYSE: GL) Highlighted for Surprising Price Action
- Trademark Application for “EMPOWER YOUR MONEY” Filed by Empower Annuity Insurance Company of America: Empower Annuity Insurance Company of America
- Built-in guaranteed annuities: What advisors should know
- Malibu Life Holdings Completes Acquisition of TruSpire, Establishing Malibu USA and Accelerating Entry into the U.S. Retail Annuity Market
- Why job boards are failing insurance agencies
More Annuity NewsHealth/Employee Benefits News
- State budget helps 200,000 afford insurance
- State Health Plan brings back Blue Cross NC
- Here's how Connecticut's candidates for governor differ on healthcare plans as costs rise
- Colorado hospitals poised to receive $455 million Medicaid funding boost
- Nevada sees drop in health insurance marketplace enrollment as subsidies lapse
More Health/Employee Benefits NewsLife Insurance News
- THINGS YOUR CLIENTS SHOULD KNOW BEFORE SELLING A LIFE INSURANCE POLICY
- Could your practice benefit from an advisory board?
- AM Best Revises Outlooks to Stable for Missouri Farm Bureau Group’s Members and Farm Bureau Life Insurance Company of Missouri
- Globe Life Inc. (NYSE: GL) Highlighted for Surprising Price Action
- AM Best Assigns Credit Ratings to China Ping An Insurance (Hong Kong) Company Limited
More Life Insurance News