LifeSecure Insurance Company, BCS Financial Collaboration Seeks to Expand Ancillary Health Offerings
"LifeSecure and BCS are working together to create the premier ancillary product and service model to offer to Blue Plans," said LifeSecure President and CEO
The two companies each bring a unique set of complementary capabilities, thereby accelerating each other's strategic plans in the ancillary health space. LifeSecure has earned a strong reputation in recent years through its offerings of hospital indemnity, accident and long term care insurance products, and its noteworthy digital platforms, along with its overall dedication to making insurance easy to understand, effortless to buy, and simple to use. BCS brings expertise in National Blues distribution, as well as a proven ancillary strategy, which includes critical illness insurance and its patented ancillary offer optimization platform, Ancilyze. BCS will have a minority ownership in LifeSecure as part of the arrangement.
In providing ancillary coverage alongside Blue health products, LifeSecure and BCS will help participating Blue Plans:
- Address gaps in coverage and other unmet needs;
- Improve member experiences by offering broader solutions to cover life and health-related risks; and
- Further strengthen agent and distribution channel relationships.
"This new strategic arrangement will help other Blue Plans realize greater speed-to-market with ancillary solutions and allow them to better capitalize on existing technology investments," notes
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