Life Insurance Direct Marketing Association (LIDMA) is Now Accepting 2023 Innovation Award Nomination Applications
Nomination Deadline is
Once nominations are received, the selected finalists will then be required to submit a brief two-minute video on their industry innovation no later than
"The Innovation Award is all about recognizing the positive disruptors who are driving innovation and efficiency in the life insurance industry with the goal of making the buying journey more pleasant for our customers," said LIDMA President,
The "Innovation Award" was originally inspired by LIDMA's eProcess improvement initiatives which continually evolve to meet the demand of our consumers in partnership with our LIDMA-affiliated insurers, service vendors, attorneys, and marketers. LIDMA's eProcess reduces costs for carriers and providers, and improves the buying and fulfilment experience for customers.
Last year's winner, InsurTech Express' LDTC Life Insurance Underwriting Benchmarking Tool, was chosen by the LIDMA community from an outstanding group of finalists including Bestow, ForMotiv, InsurAware, iPipeline and
LIDMA Innovation Award Criteria and Process
Successful applicants or nominees must show a measurable effect on how they're expanding the market, reducing cycle times, digitizing previously awkward and manual processes, while strengthening the consumer relationship with our industry and its noble purpose of financial protection.
To determine Innovation Award finalists, LIDMA will conduct a thorough review to ensure each applicant's technological or procedural improvement initiative is active in-market or in an advanced stage of development. Finalists will be notified after application submission with a further requirement that they submit a brief video on their industry innovation no later than
Applications for the LIDMA Innovation Award are available now at www.lidma.org and will be accepted through
About LIDMA
LIDMA is the premiere association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs. For more information, or if you would like to become a member, please visit www.lidma.org.
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