Life Insurance Customer Satisfaction Reaches All-Time High, J.D. Power Finds

By a News Reporter-Staff News Editor at Insurance Weekly News -- Improved economic conditions, favorable pricing and better customer engagement have driven customer satisfaction with U.S. life insurance plans to a record high, according to the J.D. Power 2017 U.S. Life Insurance Study,SM released.

"U.S. life insurers have been doing a great job of converting increased demand into more engaged, more educated and, ultimately, more satisfied customers," said Gregory Hoeg, Vice President, Insurance Practice at J.D. Power. "As improving economic conditions have driven more interest in life insurance plans, the industry leaders have seized on that momentum as an opportunity to help customers better understand their policies and billing statements, which improves their perception of the value they receive for the money they spend on premiums-a critical component of insurance customer satisfaction."

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