Lane Departure Warning, Blind Spot Detection Help Drivers Avoid Trouble - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
August 24, 2017 Newswires
Share
Share
Post
Email

Lane Departure Warning, Blind Spot Detection Help Drivers Avoid Trouble

Targeted News Service (Press Releases)

ARLINGTON, Va., Aug. 23 -- The Insurance Institute for Highway Safety issued the following news release:

Lane departure warning, a technology designed to address an often-fatal type of crash, is preventing crashes on U.S. roads, new research from IIHS shows. A separate study shows that blind spot detection also is yielding benefits when it comes to preventing lane-change crashes.

The studies are the latest in a series by Jessica Cicchino, IIHS vice president for research, that evaluates different crash avoidance features by looking at data from police-reported crashes (see "Crashes avoided: Front crash prevention slashes police-reported rear-end crashes," Jan. 28, 2016, and "Rearview cameras reduce police-reported backing crashes," Nov. 17, 2016). Police reports include information on the circumstances of a crash, making it possible to look specifically at the types of crashes that particular technologies are designed to address, rather than just looking at crash rates generally. Cicchino's previous studies found that front crash prevention with autobrake cuts the rate of front-to-rear crashes in half and that rearview cameras can prevent about 1 in 6 backing crashes.

Results of the new study indicate that lane departure warning lowers rates of single-vehicle, sideswipe and head-on crashes of all severities by 11 percent and lowers the rates of injury crashes of the same types by 21 percent. That means that if all passenger vehicles had been equipped with lane departure warning, nearly 85,000 police-reported crashes and more than 55,000 injuries would have been prevented in 2015.

The analysis controlled for driver age, gender, insurance risk level and other factors that could affect the rates of crashes per insured vehicle year.

A simpler analysis that didn't account for driver demographics found that lane departure warning cut the fatal crash rate 86 percent. There weren't enough fatal crashes to include them in a statistical model that controlled for demographics. In the simpler analysis, the rate of all crashes was 18 percent lower for vehicles equipped with the feature, and the rate of injury crashes was 24 percent lower.

"This is the first evidence that lane departure warning is working to prevent crashes of passenger vehicles on U.S. roads," Cicchino says. "Given the large number of fatal crashes that involve unintentional lane departures, technology aimed at preventing them has the potential to save a lot of lives."

Analyses by HLDI haven't uncovered direct benefits in the form of lower claim rates from lane departure warning. On many vehicles, lane departure warning is bundled with front crash prevention, making it impossible to separate the effects, as the insurance data don't include the type of crash. And on the few vehicles studied that don't bundle the feature, no benefits for lane departure warning have been found (see "Drivers of all ages benefit from Honda crash avoidance features," Jan. 28, 2016, and Status Report special issue: crash avoidance, July 3, 2012).

However, a 2015 study of lane departure warning on trucks in U.S. fleets found the technology cut the rate of relevant crashes nearly in half, and a study of Volvo cars in Sweden found a reduction of relevant injury crashes of 53 percent.

Compared with those results, the new findings of an 11 percent reduction in all relevant crashes and a 21 percent reduction in injury crashes are modest. One reason may be that U.S. drivers of passenger vehicles frequently turn off lane departure warning (see "Lane maintenance systems still a turnoff for many drivers," June 22, 2017). Researchers don't know what percent of the time lane departure warning was turned on in the earlier studies, but if drivers in the new study had kept the feature on all the time, the results would be in line with the benefits found in the earlier studies, Cicchino estimates.

Another factor affecting the size of the benefit is that lane departure warning requires an appropriate response from drivers. IIHS researchers recently looked at 631 lane-drift crashes and found that 34 percent of the drivers were physically incapacitated (see "Drivers who drift from lane and crash often dozing or ill," Sept. 1, 2016).

The new study included vehicles with optional lane departure warning from six manufacturers: General Motors, Honda, Mazda, Mercedes-Benz, Subaru and Volvo. The automakers provided information about the presence of optional features on specific vehicles by vehicle identification number (VIN). Researchers used 2009-15 crash data from states that provided VINs of the crash-involved vehicles, making it possible to identify the vehicles and determine if they had lane departure warning.

Cicchino used the same method to examine blind spot detection systems, which provide a visual alert when an adjacent vehicle is in the driver's blind spot. In this case, she focused on crashes in which the vehicles were changing lanes or merging. Fiat Chrysler, General Motors, Honda, Mazda, Mercedes-Benz and Volvo vehicles were included.

Controlling for other factors that can affect crash risk, blind spot detection lowers the rate of all lane-change crashes by 14 percent and the rate of lane-change crashes with injuries by 23 percent. Although only the reduction in crashes of all severities was statistically significant, the effect for injury crashes was consistently in the expected direction for 5 of the 6 manufacturers studied.

"Blind spot detection systems work by providing additional information to the driver. It's still up to the driver to pay attention to that information and use it to make decisions," Cicchino says. "That said, if every passenger vehicle on the road were equipped with blind spot detection as effective as the systems we studied, about 50,000 police-reported crashes a year could be prevented."

Older

Order of Canada Investiture Ceremony

Newer

Risk Professionals Urge Congress to Renew and Improve Nation’s Flood Insurance Framework

Advisor News

  • Geopolitical instability and risk raise fears of Black Swan scenarios
  • Structured Note Investors Recover $1.28M FINRA Award Against Fidelity
  • Market reports turn economic trends into a strategic edge for advisors
  • SEC in ‘active and detailed’ settlement talks with accused scammer Tai Lopez
  • Sketching out the golden years: new book tries to make retirement planning fun
More Advisor News

Annuity News

  • Life Insurance and Annuity Providers Score High Marks from Financial Pros, but Lag on User Friendliness, JD Power Finds
  • An Application for the Trademark “TACTICAL WEIGHTING” Has Been Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company
  • Annexus and Americo Announce Strategic Partnership with Launch of Americo Benchmark Flex Fixed Indexed Annuity Suite
  • Rethinking whether annuities are too late for older retirees
  • Advising clients wanting to retire early: how annuities can bridge the gap
More Annuity News

Health/Employee Benefits News

  • Best’s Market Segment Report: US Health Insurers Seek to Improve Underwriting Performance in 2026 Amid More-Pronounced Pressures
  • Americans give employer-provided health coverage high marks
  • Iowa insurance firms warn bill would make health costs rise
  • Senate OKs ambulance service reimbursement bill
  • UK HealthCare launches Food as Health initiative across state
More Health/Employee Benefits News

Life Insurance News

  • Life Insurance and Annuity Providers Score High Marks from Financial Pros, but Lag on User Friendliness, JD Power Finds
  • Reimagining life insurance to close the coverage gap
  • Busch, Pacific Life settle dispute over $8.5M investmentFormer NASCAR champion Kyle Busch settles $8.5M lawsuit against life insurance companyTwo-time NASCAR champion Kyle Busch and a life insurance company have settled an $8.5 million lawsuit in which the driver said he was misled into purchasing policies marketed as safe retirement plans
  • AM Best Affirms Credit Ratings of The Cigna Group and Its Subsidiaries
  • U-Haul Holding Company Announces Quarterly Cash Dividend
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

Your Cap. Your Term. Locked.
Oceanview CapLock™. One locked cap. No annual re-declarations. Clear expectations from day one.

Ready to make your client presentations more engaging?
EnsightTM marketing stories, available with select Allianz Life Insurance Company of North America FIAs.

Press Releases

  • RFP #T25521
  • ICMG Announces 2026 Don Kampe Lifetime Achievement Award Recipient
  • RFP #T22521
  • Hexure Launches First Fully Digital NIGO Resubmission Workflow to Accelerate Time to Issue
  • RFP #T25221
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet