KINFO Mobile App Makes Social Investing History by Connecting Investors With Bloggers as an Alternative to Robo-Advisors

STOCKHOLM, Jan. 17, 2018 /PRNewswire/ -- A new mobile and web app is disrupting the DIY investment space by introducing a unique sharing functionality, and by connecting investors with personal finance bloggers in a more engaging and productive fashion. KINFO (https://gokinfo.com/) allows ordinary investors of any skill or experience level to see and follow other people's portfolios. This bold social sharing concept is intended to help people learn from each other and invest with more confidence. KINFO is a free app available for iOS and Android devices.

"People talk about their investments around water coolers and dinner tables all the time," says founder Karl von Döbeln. "KINFO is simply a way to bridge those conversations to the virtual space. With no physical barriers, users can take a much broader sample of investment strategies. The 'wisdom of the crowd' can then reveal opportunities which would otherwise have gone unnoticed."

KINFO users can browse other user's profiles from a list, then drill down further to see their positions, trade history and portfolio performance. When users choose to follow another's portfolio, they receive notifications whenever the owner makes a trade.

The ability to engage with personal finance bloggers is another core feature of KINFO. Established bloggers earn a blue verified icon next to their names, and investors can see a separate listing of all bloggers. From within the app, users can easily open a blogger's website from within the app. After reading and exploring any relevant content, users can close the webpage and will be returned to the point they left off within the app. This type of intuitive, seamless navigation is ideal for all kinds of mobile devices.

Personal finance bloggers can significantly grow their readership by joining the KINFO community and generating content that typical DIY investors will find valuable. KINFO's developers have also created a WordPress widget enable bloggers to share portfolio information directly on their sites.

KINFO has been designed with efficiency and ease of use as primary goals. The app doesn't intimidate novice investors with technical jargon; as such, the app speaks to the needs and interests of long-term "buy and hold" retirement investors more so than day traders or finance professionals.

KINFO is not affiliated with any brokerages, so specific investment products will never be pushed above others. In addition, the app only shares investment percentages, not dollar amounts.

About KINFO

KINFO is revolutionizing the world of investing by letting ordinary people see and follow other's portfolios, allowing them to invest with more confidence. Sharing only includes percentage information; no dollar amounts will ever be shared. The app integrates securely with 10 of the biggest brokerage firms in the U.S. KINFO was founded and is run from Stockholm, Sweden and targeting the U.S. market only. To learn more visit https://gokinfo.com.

ContactKarl von Döbeln1-646-828-8255
[email protected]
Twitter: @gokinfo
Facebook: /kinfoinvest
Pinterest: /kinfoapp
 

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SOURCE KINFO