John Hancock Vitality Campaign Honored as Stevie® Award Winner in 2017 American Business Awards(SM)
The integrated campaign,"John Hancock Rewards Vitality Policyholders for Healthy Eating," targeting consumers, media and industry influencers was recognized with a Gold Stevie® Award in Marketing for Consumer Products and a
"We are very excited to be recognized at the American Business Awards for the work we've done with Weber Shandwick to bring John Hancock Vitality and the HealthyFood benefit to life," said
John Hancock was presented with these awards, as well as 21 additional Stevie awards for other company initiatives, at the 15th annual American Business Awards banquet held in
The American Business Awards honor a spectrum of American business people and organizations -- from non-profits, emerging start-ups, major public companies and government agencies, to corner-office executives, product developers, marketers and web development teams. More than 3,600 entries were submitted to The 2017 American Business Awards and more than 190 executives nationwide participated in judging. For a complete list of all 2017 American Business Awards' Stevie Award winners visit http://www.StevieAwards.com/ABA.
"Each year the judges find the quality and variety of the nominations to be greater than the year before. The 2017 competition was intense and every organization that has won should be proud," said
Details about The American Business Awards and the list of 2017 Stevie winners are available at www.StevieAwards.com/ABA.
1. HealthyFood savings are based on qualifying purchases and may vary based on the terms of the John Hancock Vitality program.
Insurance policies and/or associated riders and features may not be available in all states. Some riders may have additional fees and expenses associated with them.
Premium savings are in comparison to the same John Hancock policy without the Vitality program. Annual premium savings will vary based upon policy type, the terms of the policy, and the level of [the insured's] participation in the John Hancock Vitality program.
Vitality is the provider of the John Hancock Vitality Program in connection with the life insurance policy and Healthy Engagement Rider.
John Hancock Vitality Program rewards and discounts are only available to the person insured under the eligible life insurance policy.
Rewards and discounts are subject to change and are not guaranteed to remain the same for the life of the policy.
Insurance products are issued by John Hancock Life Insurance Company (
About John Hancock and Manulife
John Hancock is a division of Manulife, a leading
The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek's Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report's Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report's Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the
About the
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