Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign
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- New campaign illustrates brand's approach to offering customized insurance coverage, stresses importance of helping consumers only pay for what they need
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A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of
The new campaign kicks off with a series of 30-second commercials introducing the humorous and over-the-top duo who appear on the scene to share their knowledge and help protect people from paying too much for insurance coverage. LiMu Emu and Doug bring a new twist to the classic buddy-cop duo - partners guided by the notion that it's a crime to pay for things you don't need - going above and beyond to ensure they do their duty.
"We want to help our customers get the best value out of their insurance policy by customizing their coverage so they have exactly what they need and never overpay," said
The new commercials were directed by
"The insurance category is a competitive space, and there is a need to break through to capture people's attention," said
The 30-second TV spots will run nationally concurrently with the brand's current "Truth Tellers" campaign that launched in 2014. The ads will run on a variety of national network and cable properties. Liberty Mutual's newly expanded in-house creative agency Copper Giants(TM) will be developing the assets to amplify the campaign across social, digital and other channels.
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