iPipeline Announces Front End, Straight-Through-Processing System for Annuities

EXTON, PA — February 23, 2007 — iPipeline announces the release of iGO Forms for Annuities with straight-through-processing capabilities.  iGO Forms is a flexible, intelligent, multi-carrier front-end platform that improves “in-good order” (iGO) applications.  iGO Forms for Annuities works as a private labeled system on carrier, distributor, bank and broker-dealer websites.  iGO Forms allows an advisor to ease into the on-line application world without disrupting existing sales processes.

Bill Atlee, Executive Vice President and CMO of iPipeline, stated “We built iGO Forms to focus on the way a rep or broker thinks and sells.  We understand that the technology is important, but broker adoption is critical to success.”

Larry Berran, President and CEO of iPipeline, commented “iGO Forms reduces cycle times and increases applications submitted “in good order” by providing data validation on the front end.  Leading annuity and life carriers are participating in our multi-carrier iGO Forms platform to leverage the 750 bank, broker-dealer and general agency customers using our point of sale tools today.”

About iPipeline

iPipeline provides insurance companies and distributors with point of sale tools enabling producers to market, sell and process insurance faster.  These web-based tools give producers access to iPipeline's aggregated content databases that include over 1,200 annuity, disability, life and long term care insurance products.  iPipeline’s customer network connects over 750 distributors with over 100 insurance companies making life easier for their 250,000+ producers to increase premium production.  iPipeline’s front end tools can be used on a stand-alone basis and integrate easily into customer websites and workflows to power a compliant, branded end-to-end solution. 

For further information, visit us at www.ipipeline.com, email us at [email protected]or call (800) 758-0824 now to gain a competitive edge today.