HOW'S THE MARKET? Homeowners insurance cancellations - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
December 29, 2021 Newswires
Share
Share
Post
Email

HOW'S THE MARKET? Homeowners insurance cancellations

Willits News, The (CA)

Homeowners’ insurance companies have taken a beating in recent years, especially those that cover homes in rural areas like ours. Consider the payouts to homeowners in Redwood Valley, Potter Valley, and other communities devastated by wildfire.

The unfortunate result is that homeowners throughout Mendocino County are getting notes like the one I just received from insurance companies trying to mitigate risk. I first received a letter informing me that the insurance inspector was not happy with a large oak tree branch hanging over my roof, as well as a grapefruit tree right next to my house and a few other minor complaints. I cut the oak, pruned the grapefruit, and fixed the other issues in hopes of getting back into my insurance carrier’s good graces.

Not long afterwards, I received another letter, this one saying that my insurance policy would not be renewed. What?!

In fairness, my home is somewhat fire prone with its redwood siding. I replaced the original redwood shake roofing with composite shingles, but it’s still a well-organized pile of kindling, according to a firefighter friend of mine.

So, although I am disappointed to lose my insurance, I confess I have sympathy for insurance companies. They are in the business to make a profit. Before your gasp in horror, remember, we are all in business to make a profit—and we should support insurance companies being able to do so or we would all be left with the risk of losing everything in the event of a wildfire.

However, sympathy or not, I still have a problem: my insurance is soon to be canceled. When I called my local insurance agent, Mark Davis, he let me know I wasn’t alone. People are receiving cancelation notices all over rural Northern California.

The question becomes, what can we do about this? If you cannot find standard homeowners’ insurance, you may opt for the California Fair Plan, a state-sponsored insurance plan that will insure almost anything. The downside is that you pay a high premium to cover the high risk.

The California Fair Plan is different from traditional homeowners’ insurance in that it only covers the structure, not the contents and not all the other potential risks of homeownership, such as the mailman slipping on your porch or your dog biting the kid next door.

If you are forced to insure through the California Fair Plan, you should consider purchasing a secondary homeowners’ policy through a traditional insurance carrier, too—one that covers everything except the structure.

The moral of the story is to be proactive about this. Make your home as insurance friendly as possible from day one, not only to reduce wildfire risks, but other risks, too. The Mendocino County Fire Safe Council (firesafemendocino.org) has excellent suggestions on reducing fire risk, and your insurance agent can offer recommendations on reducing other types of risk. In the meantime, here are a couple of pieces of advice. If you have a trampoline, donate it to a friend or charity, anyone who isn’t concerned about insurance risks. And if you’re in the market for a puppy, avoid breeds with reputations for aggressive behaviors.

If you have questions about property management or real estate, please contact me at [email protected] or call (707) 462-4000. If you have an idea for a future column, share it with me and if I use it, I’ll send you a $25 gift certificate to Schat’s Bakery. To see previous articles, visit www.selzerrealty.com and click on “How’s the Market.”

Dick Selzer is a real estate broker who has been in the business for more than 45 years.

Older

Health insurance cautions for the new year

Newer

HOW'S THE MARKET? Homeowners insurance cancellations

Advisor News

  • What’s behind private equity investment in insurance brokerages
  • Advisors get a win as NJ Senate passes independent contractor bill
  • Why federal retirement benefits are more complex than advisors realize
  • Why timing the market is still a retirement mistake and what to do instead
  • Business owners may be overlooking a key part of their financial picture
More Advisor News

Annuity News

  • Best’s Special Report: U.S. Life/Annuity Industry Sees Bottom-Line Growth Despite 18% Decline in Total Income in First-Quarter 2026
  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • Fortitude Re Completes $500 Million FABN Issuance
  • Reframing retirement income for greater certainty
  • Jackson Introduces Dow Jones Industrial Average Index Option, Flexible Premiums, Six-Year Rate Guarantee in Latest Registered Index-Linked Annuity Launch
More Annuity News

Health/Employee Benefits News

  • Getting disability benefits got harder after the Social Security Administration changes
  • Capitol Beat: Scott's veto signatures piling up
  • Rising ACA premiums spur pivot to cheaper plans
  • California is getting ready to increase a health insurance tax. Will it affect your premium?
  • New Insurance Findings from University of California Described (The impact of Medicaid expansion on coverage among those lacking housing basics, 2010-2019): Insurance
More Health/Employee Benefits News

Life Insurance News

  • OVER $107 MILLION IN LIFE INSURANCE BENEFITS LOCATED FOR TENNESSEANS IN 2025 THROUGH NAIC'S LIFE INSURANCE POLICY LOCATOR SERVICE
  • Maryland Heights man pleads guilty in murder-for-hire death of his mom
  • AM Best Affirms Credit Ratings of Everlake Life Group Members
  • Industry experts warn NAIC: Fix flawed IUL illustrations now
  • InsuranceAUM.com Celebrates a Historic 5th Annual Insurance Investment Executives’ Meeting in Chicago, Honoring Outstanding Industry Leaders and Spotlighting Next Event in Austin
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Prosperity Life GroupSM Launches Prosperity PathWaySM Series, Bringing Greater Choice and Flexibility to Retirement Income Planning
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet