A new survey from the
Despite the continued reliance on non-digital communication, respondents consistently reported a preference to use digital methods more in the future. For almost every task examined, the percentage of respondents preferring to use digital methods in the future was higher than the percentage using digital methods in the previous year.
"While these findings confirm significant gaps between current practice and preference, the gaps represent opportunities for insurers to improve their relationships with customers," said
The report, Digitizing the Auto Insurance Customer Relationship, is based on an online survey conducted by
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