Goose Offers Instant Coverage Life Insurance - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Life Insurance News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Life Insurance News
Life Insurance News RSS Get our newsletter
Order Prints
April 26, 2022 Life Insurance News
Share
Share
Post
Email

Goose Offers Instant Coverage Life Insurance

PR Web
VANCOUVER, B.C. (PRWEB) April 26, 2022

Goose Insurance Services, an innovative insurance technology company that is making it easier and faster for consumers to get the coverage they need through a self-serve mobile app, announces it has expanded its individual term life insurance policies to US customers. In the last ten years, the number of Americans with life insurance policies has dropped significantly. According to a 2021 report from LIMRA, only 52% of Americans said they had life insurance, compared to 63% in 2011. Goose makes purchasing life insurance easier by eliminating common barriers to entry so more Americans can quickly secure coverage to protect themselves and their families.

The LIMRA report found that over 102 million uninsured or underinsured Americans know they need to get coverage or increase life insurance coverage and that 42% of households would face financial hardship within six months should a wage earner die unexpectedly. Additionally, 48% of Americans said they would be more likely to purchase life insurance if the process was simpler. This was especially true for women who said they were most likely to buy life insurance if it was fast, easy, and they did not need to see a doctor or have a medical exam.

"It is shocking to know that close to half of Americans are unprotected and have no financial security in place for their families should they unexpectedly die," said Goose CEO and Co-Founder Dejan Mirkovic. "The insurance industry has long needed solutions to make it easier for consumers to buy life insurance policies and Goose has the solution. Now it takes minutes for Americans to answer some medical questions, select their coverage, and get their policy approved. We've eliminated the pain points and aligned the purchase of life insurance with today's on-demand mobile-first consumer expectations."

To purchase coverage using the Goose app, consumers answer questions about their age, height, weight, lifestyle, tobacco usage; as well as verify their identity via government-issued identification. They are then offered to select their coverage amount and term length, and the fixed period of years their life insurance premium will be guaranteed. Consumers can also complete Goose's needs assessment survey about income and debts on the Goose app which helps estimate how much coverage may be needed.

"Goose is making industry-changing strides to make life insurance available to a broader consumer base in an easy to use and accessible mobile app," Darren Hancock, Vice President of Marketing Sales of the American-Amicable Group. "With Goose, consumers have access to the life insurance they need and within minutes they can have the peace of mind they deserve knowing their families and loved ones are protected. We are extremely excited to be partnering with such an innovative and consumer-centric team."

Up to 30-year term life insurance policies for up to $300,000 of coverage are now available on the Goose mobile app via the App Store or Google Play. Goose term life insurance policies for US customers are underwritten by Occidental Life Insurance Company of North Carolina out of Waco, Texas, a subsidiary of American-Amicable Group. For more information about Goose Insurance Services, or to download the app, visit http://www.gooseinsurance.com

About Goose

Established in 2018, Goose takes the confusing parts out of buying personal insurance in Canada and the United States. Goose makes it easier for consumers to get the right coverage; and it all happens in seconds, completely self-serve, from a single mobile app. For more information about Goose, or to download the app, visit http://www.gooseinsurance.com.

Read the full story at https://www.prweb.com/releases/2022/4/prweb18640469.htm

 

Older

LETTER: DeSantis has no room for any middle ground

Newer

A-MAX Auto Insurance Broadens Reach in Houston

Advisor News

  • Women say their advisors respect them, but talk down to them
  • How PEPs compare with traditional 401(k)s
  • Allianz studies why 42% of Americans retire sooner than expected
  • Why advisors should be talking about life settlements
  • Millennials are ready to bring their advisor to the family table
More Advisor News

Annuity News

  • NAIC regulators continue pushing for annuity illustration updates
  • Wink: Flat first-quarter annuity sales fall just short of $100B
  • 26North Re Agrees to Acquire 100% of Independent Insurance Group
  • Matthew Michelini named Athene president, with an eye on annuity growth
  • Lincoln Financial Announces Executive Leadership Transitions
More Annuity News

Health/Employee Benefits News

  • How AI is moving health-care costs in the wrong direction
  • Advocates say feds' Medicaid work rule could make qualifying for healthcare needlessly hard
  • How does a medical expense reimbursement plan work with fully insured health plans?
  • Cigna dropping employee coverage of GLP-1 drugs Cigna drops coverage of GLP-1 obesity drugs for its own employees
  • Idaho has the fifth-highest rate of uninsured young kids, report finds
More Health/Employee Benefits News

Property and Casualty News

  • GOVERNOR POLIS SIGNS LAWS SAVING COLORADANS MONEY ON HOMEOWNERS INSURANCE, SUPPORTING STUDENTS, AND EXPANDING PATHWAYS FOR NATURAL MEDICINE
  • JOINT RELEASE: BILL TO MAKE PROPERTY INSURANCE MORE AFFORDABLE SIGNED INTO LAW
  • Take these steps during and after a hurricane
  • Houston City Council Postpones Budget Adoption
  • Would New Jersey’s Proposed $900 Pet Tax Credit Replace the Need for Pet Insurance? | Insurify
More Property and Casualty News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Press Releases

  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
  • Highland Capital Brokerage Acquires Premier Financial, Inc.
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet