Generational Group Advises Ghentco, Inc. dba Baker Harris Hopkins Insurance Agency in Its Sale to Ascent Insurance Group, a Keystone Platform Partner

Business Wire

DALLAS--(BUSINESS WIRE)--
Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of Ghentco, Inc. dba Baker Harris Hopkins Insurance Agency to Ascent Insurance Group, a Keystone Platform Partner. The acquisition closed July 1, 2026.

Headquartered in Enid, Oklahoma, Baker Harris Hopkins Insurance Agency is an independent insurance agency providing personalized insurance solutions for individuals, families, and businesses. The company offers a comprehensive portfolio of products, including personal, commercial, life and health, farm, specialty, and recreational vehicle insurance, tailoring coverage to meet each client's unique needs. Backed by an experienced team of insurance professionals, BHH Insurance is committed to delivering trusted guidance, responsive service, and long-term relationships built on integrity and reliability. Through its customer-first approach and dedication to protecting what matters most, the agency continues to serve communities across Oklahoma with customized insurance solutions and exceptional care.

Located in Oklahoma City, Oklahoma, Ascent Insurance Group is a growing insurance brokerage platform providing customized personal and commercial insurance solutions to individuals, families, and businesses. Founded in 2006, the company partners with a broad network of leading insurance carriers to deliver tailored coverage that meets each client's unique needs, including home, auto, business, life, and specialty insurance. Guided by a commitment to personalized service, trusted advice, and long-term relationships, Ascent Insurance Group works closely with clients to help protect their assets and manage risk with confidence. Through its experienced team and customer-first approach, the company continues to provide responsive service and comprehensive insurance solutions across the region.

Based in Mechanicsburg, Pennsylvania, Keystone is one of the nation's leading insurance brokerage platforms to drive long-term growth and success. Founded in 1983, the company provides a comprehensive suite of services, including carrier management, claims advocacy, sales enablement, marketing support, risk management, employee benefits, and operational consulting, empowering agencies to better serve their clients. Through its collaborative, partner-first approach, Keystone empowers its agencies to grow while preserving local relationships and the communities they serve. With an expanding national footprint and a commitment to innovation, the company continues to provide the resources, expertise, and strategic support that enable independent agencies to thrive in an evolving insurance marketplace.

Generational Group Executive Managing Director, M&A, Central Region – Michael Goss – and his team led by Senior Managing Director, M&A, Cory Strickland successfully closed the deal. Senior Managing Director Doug Morrow and Senior M&A Advisor Maria Sutej established the initial relationship with Ghentco, Inc. dba Baker Harris Hopkins Insurance Agency.

Cory Stickland, Senior Managing Director, M&A, added, “Insurance veteran Ghent Hopkins built one of the most respected insurance agencies in north Oklahoma. Under the new ownership of Keystone and Ascent Insurance, it is evident the companies will be a strategic fit and that Walls Printing will continue to thrive.”

Ryan Binkley, CEO of Generational Group, added, “We believe the strongest transactions are those that create long-term value for everyone involved. This partnership aligns these organizations with complementary capabilities and a shared commitment to excellence, providing a strong foundation for continued success and future growth.”

About Generational Group

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 350 professionals across 17 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including M&A advisory, exit planning education, business valuation, strategic growth advisory, wealth advisory, and digital solutions.

Celebrating its 21^st year, Generational has successfully closed over 1,800 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2024 and 2025.

The firm was named 2025 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in 2024 and 2025.