Foresters Financial introduces new participating whole life insurance

(Toronto, ON, July 7, 2025) – Foresters Financial introduces Foresters Live Well Plus, a new participating whole life insurance product available through a new innovative single-session digital journey. This product simplifies and streamlines the sales experience, empowers producers and enhances client relationships, making it easier and faster for producers and their clients.

Collaborating with Afficiency, an insurtech company committed to streamlining the sale of life insurance products, Foresters has transformed how participating whole life products are illustrated, decisioned, issued, delivered and sold. Foresters Live Well Plus revolutionizes the sales process, making it easier and more efficient to sell participating whole life insurance.

“Our new approach to selling participating whole life insurance is, we believe, a game-changer for producers. It simplifies the sales process and enhances client satisfaction. We are excited to offer our producers and clients this innovative solution,” said Mark Rush, US VP & Chief Distribution Officer, Foresters Financial.

Key benefits of Foresters Live Well Plus’ digital breakthrough approach:

Seamless sales appointment: Producers can now conduct participating whole life insurance sales appointments without navigating multiple systems. This consolidated digital journey provides a smooth and efficient process.

Instant decisioning: Dynamic accelerated underwriting¹ decisions with issue up to $2,000,000.

Seamless integration of e-sign and e-delivery: Clients receive their life insurance contract instantly via electronic delivery once an application is approved and signed.

Member benefits: Member clients will be excited to see the many benefits² they can use right away. Registering for MyForesters.com is quick and easy to get started. It’s the perfect time to ask for a referral so you can also help their friends and family.

Competitive edge: Foresters Live Well Plus is redefining how participating whole life insurance is sold with a fully digital, guided producer journey that meets today’s clients’ expectations for speed and simplicity. With the Afficiency platform, producers can deliver a faster, smarter and more connected sales experience, while offering the long-term value and guarantees that participating whole life insurance is known for.

“Foresters Financial is committed to providing life insurance solutions that meet the evolving needs of clients and producers. This new product and platform not only streamlines the sales process but also strengthens client relationships and fosters long-term loyalty,” said Andrea Frossard, Chief Commercial Officer, Foresters Financial.

“We always knew that digitizing a whole life product journey, from end to end, wouldn’t be easy, but Afficiency accepted the challenge,” said JS Ledoux, VP, North American Product Management, Foresters Financial. Mark Scafaro, CEO and Co-Founder of Afficiency, added, “We are intensely proud of our collaboration with the expert team at Foresters to build this process and launch the product. We expect the launch of Foresters Live Well Plus heralds in a new wave of innovative, digital insurance products.”