Florida Blue and Carnegie Mellon partner to help members make better health decisions
Loewenstein, considered one of the pioneers of behavioral economics, is the Herbert A. Simon University Professor of Economics and Psychology in the
"This is a really exciting initiative," Loewenstein commented during a recent visit to Florida Blue. "We have an opportunity to increase member engagement using well established findings from behavioral economics research, but also to pioneer, and test, new approaches."
As a starting point, Florida Blue and Loewenstein will collaborate on projects focused on improving member program participation, increasing medication adherence and understanding members' information preferences. The goal is to make it easier for members to make choices that enhance their health. For example, medication adherence might improve by removing the barriers associated with taking medicine such as transportation, by providing mail order prescriptions. Member engagement may improve by simplifying the complexity of health care. Understanding that every member is unique, more customized digital tools may address members' personal needs.
About Florida Blue
Florida Blue,
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SOURCE Florida Blue
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