False Advertising, Misrepresentation of Insured Status, and Misuse of the FDIC's Name or Logo
Final rule.
CFR Part: "12 CFR Part 328"
RIN Number: "RIN 3064-AF71"
Citation: "87 FR 33415"
Page Number: "33415"
"Rules and Regulations"
Agency: "
SUMMARY: The
DATES: The rule is effective on
FOR FURTHER INFORMATION CONTACT:
SUPPLEMENTARY INFORMATION:
I. Policy Objectives Section 18(a)(4) of the Federal Deposit Insurance Act, 12 U.S.C. 1828(a)(4), (Section 18(a)(4)) prohibits any person from misusing the name or logo of the
II. Background
The
FOOTNOTE 1 As used in this regulation, the term "consumer" is broadly defined to encompass all current and potential depositors, including natural persons, organizations, corporate entities, and governmental bodies. END FOOTNOTE
FOOTNOTE 2 Under Federal law, it is also criminal offense to misuse the
FOOTNOTE 3 12 U.S.C. 1828(a)(4)(C)-(D). END FOOTNOTE
Although the
III. Requests for Information, The Proposed Rule, and Comments Received
Requests for Information
On
FOOTNOTE 4 85 FR 10997 (
FOOTNOTE 5 85 FR 14678 (
FOOTNOTE 6 86 FR 18528 (
The Proposed Rule
On
FOOTNOTE 7 86 FR 24770 (
Comments on the Proposed Rule
A. Overview
The
FOOTNOTE 8 Of the comments received, some comments were identical. END FOOTNOTE
B. Requests for Clarification
Many commenters requested certain changes to clarify specific elements of the proposed rule. For example, a number of commenters asked that the
FOOTNOTE 9 The draft regulation defined the term "IAP" to mean an "institution-affiliated party" under section 3(u) of the FDI Act, 12 U.S.C. 1813(u). As discussed more fully below, the term "known IAP" was not defined in the proposed regulation. END FOOTNOTE
Additionally, in reviewing the comments, the
C. Suggested Alternatives
Commenters also suggested the
FOOTNOTE 10 The "one-click" rule is found in the official interpretation to Regulation Z and Regulation DD and deals with how certain advertising disclosures may be provided. See 12 CFR part 1026, supp. I, Comment 16(c)(1)-2, and 12 CFR part 1030, supp. I, Comment 8(a)-9. Generally, under these regulations, when a triggering term is mentioned in an advertisement, additional disclosures may be required. In the case of electronic advertisements, these regulations allow the additional disclosures to be located on a separate web page, so long as the triggering term is accompanied by a link that directly takes the consumer to the additional information. END FOOTNOTE
D. Section 328.102(b)(3)(ii)
The
FOOTNOTE 11 The term "Deposit Placement Network" is a defined term under section 29(g) of the FDI Act (12 U.S.C. 1831f(g)) in relation to brokered deposits. Although the commenters used the term "deposit placement networks" in their comment letters, their comments appeared intended to apply more broadly to any deposit network administered by a non-bank entity (referred to here as a "deposit network sponsor") that, through a network of IDIs with which it has business relationships, arranges or facilitates the placement of deposits. To distinguish these broader networks from "Deposit Placement Networks," as described in section 29(g) of the FDI Act, the
E. Hybrid Products
Two commenters requested that the
Responses to Comments
With respect to requests that the
Similarly, the
Based upon the comments received, the
FOOTNOTE 12 As noted in the
With regard to the suggestion that the
With regard to the suggestion that the
With regard to the suggestion of a voluntary register of
With regard to the proposal that the
FOOTNOTE 13 For example, to the extent a misrepresentation about deposit insurance was made by an IDI or IAP, the
Based upon the facts and circumstances presented in individual cases, the
Finally, in response to the suggestions that the
With respect to the comments regarding the language of proposed
FOOTNOTE 14 For example, assume an individual consumer had
Commenters have pointed out that it may not always be possible to identify with specificity the IDI(s) that will receive funds placed through a deposit network until those funds are actually deposited at the IDI(s). /15/ Nonetheless, the
FOOTNOTE 15 For example, if a customer places a deposit through a deposit network, the deposit network may be unable to tell the consumer in advance whether the entirety of the deposit will be placed at a single institution or whether it might be divided and placed at multiple institutions. END FOOTNOTE
FOOTNOTE 16 The
Rather than requiring non-bank entities that are advertising
FOOTNOTE 17 A non-bank entity may have an indirect relationship with an IDI if it places deposits through a deposit network. END FOOTNOTE
FOOTNOTE 18 As an example, a non-bank entity may identify such IDIs by providing consumers with a link to a current list on its website of the IDIs with which it has existing business relationships for the placement of deposits. END FOOTNOTE
FOOTNOTE 19 A non-bank entity may satisfy this requirement by providing a link to a list it maintains. Alternatively, if the deposit network maintains a current list of IDIs with which the deposit network has existing business relationships on the deposit network sponsor's public website, the non-bank entity may provide consumers with a link to such a list on the deposit network's website. END FOOTNOTE
With respect to comments requesting clarification relating to advertisements for hybrid products, the
IV. The Final Rule
For the reasons stated above, the final rule adopts the proposed rule with certain limited changes. The
Additionally, the
Finally, the
V. Expected Effects
The final rule will primarily affect non-bank entities and individuals who are potentially misusing the
FOOTNOTE 20 Call Report data,
FOOTNOTE 21 See FDIC 2019 Annual Report, p. 38;
As discussed previously, the final rule will clarify the
The final rule could pose some indirect disclosure costs on non-depository entities. The rule's description of "material omission" provides that a statement that a product is insured or guaranteed by the
The
VI. Alternatives
The
VII. Administrative Law Matters
A. Regulatory Flexibility Act
The Regulatory Flexibility Act (RFA), requires that, in connection with a notice of final rulemaking, an agency prepare and make available for public comment a final regulatory flexibility analysis that describes the impact of the final rule on small entities. /22/ However, a regulatory flexibility analysis is not required if the agency certifies that the rule will not have a significant economic impact on a substantial number of small entities and publishes its certification and a short explanatory statement in the
FOOTNOTE 22 5 U.S.C.
FOOTNOTE 23 The SBA defines a small banking organization as having
As of
FOOTNOTE 24 FDIC Call Report data,
FOOTNOTE 25 How to Comply with the Regulatory Flexibility Act,
Based on the information above, the
B. Paperwork Reduction Act
The Paperwork Reduction Act of 1995 (PRA) states that no agency may conduct or sponsor, nor is the respondent required to respond to, an information collection unless it displays a currently valid
FOOTNOTE 26 4 U.S.C. 3501-3521. END FOOTNOTE
C. Plain Language
Section 722 of the Gramm-Leach-Bliley Act 48 requires the Federal banking agencies to use plain language in all proposed and final rulemakings published in the
D. The Congressional Review Act
For purposes of Congressional Review Act, the OMB makes a determination as to whether a final rule constitutes a "major" rule. If a rule is deemed a "major rule" by the OMB, the Congressional Review Act generally provides that the rule may not take effect until at least 60 days following its publication. The Congressional Review Act defines a "major rule" as any rule that the Administrator of the
As required by the Congressional Review Act, the
E.
Pursuant to section 302(a) of the
FOOTNOTE 27 12 U.S.C. 4802(a). END FOOTNOTE
FOOTNOTE 28 Id. END FOOTNOTE
List of Subjects in 12 CFR Part 328 Advertising, Bank deposit insurance, Savings associations, Signs and symbols.
Authority and Issuance
For the reasons stated in the preamble, the
PART 328--ADVERTISEMENT OF MEMBERSHIP, FALSE ADVERTISING, MISREPRESENTATION OF INSURED STATUS, AND MISUSE OF THE
1. Revise the authority citation for part 328 to read as follows:
Authority:12 U.S.C. 1818, 1819 (Tenth), 1820(c), 1828(a).
2. Revise the heading for part 328 to read as set forth above.
3. Designate [Sec.]
Subpart A--Advertisement of Membership
4. Amend
(a) Advertisement defined. The term "advertisement," as used in this subpart, shall mean a commercial message, in any medium, that is designed to attract public attention or patronage to a product or business.
*****
(e) * * *
(1) * * *
(i) Non-deposit product. As used in this subpart, the term "non-deposit product" shall include, but is not limited to, insurance products, annuities, mutual funds, and securities. For purposes of this definition, a credit product is not a non-deposit product.
(ii) Hybrid product. As used in this subpart, the term "hybrid product" shall mean a product or service that has both deposit product features and non-deposit product features. A sweep account is an example of a hybrid product.
*****
[Sec.]
5. Add reserved [Sec.]
6. Add subpart B to read as follows:
Subpart B--
Sec.
328.100Scope.
328.101Definitions.
328.102Prohibition.
328.103Inquiries and complaints.
328.104Investigations of potential violations.
328.105Referral to appropriate authority.
328.106Informal resolution.
328.107Formal enforcement actions.
328.108Appeals process.
328.109Other actions preserved.
Subpart B--
This subpart applies to any person who:
(a) Falsely represents, expressly or by implication, that any deposit liability, obligation, certificate, or share is
(b) Knowingly misrepresents, expressly or by implication, that any deposit liability, obligation, certificate, or share is insured by the
(c) Knowingly misrepresents, expressly or by implication, the extent to which or the manner in which any deposit liability, obligation, certificate, or share is insured by the
(d) Aids or abets another in any of the foregoing listed in paragraphs (a) through (c) of this section.
For purposes of this subpart:
Advertisement means a commercial message, in any medium, that is designed to attract public attention or patronage to a product, business, or service.
Consumer means any current or potential depositor, including natural persons, organizations, corporate entities, and governmental bodies.
FDI Act means the Federal Deposit Insurance Act, 12 U.S.C.
FDIC-Associated Images means the Seal of the
FDIC-Associated Terms means the abbreviation "
General Counsel means the General Counsel of the
Hybrid Product has the same meaning as set forth under
Insured Deposit has the same meaning as set forth under section 3(m) of the FDI Act, 12 U.S.C. 1813(m).
Non-Deposit Product has the same meaning as set forth under
Person means a natural person, sole proprietor, partnership, corporation, unincorporated association, trust, joint venture, pool, syndicate, agency or other entity, association, or organization, including a "
Third-Party Publisher means any party that publishes, places, distributes, or circulates advertising or marketing materials, regardless of the platform or media used for distribution, containing FDIC-Associated Images, FDIC-Associated Terms, or other claims regarding
Uninsured Financial Product means any Non-Deposit Product, Hybrid-Product, investment, security, obligation, certificate, share, or financial product other than an "Insured Deposit" as defined in this section.
(a) Use of the
(2) No person may represent or imply that any Uninsured Financial Product is insured or guaranteed by the
(3) This section applies, but is not limited, to:
(i) An Advertisement for any Uninsured Financial Product that features or includes one or more FDIC-Associated Terms or FDIC-Associated Images, without a clear, conspicuous, and prominent disclaimer that the products being offered are not
(ii) An Advertisement for any Uninsured Financial Product that may be backed or guaranteed by an entity other that the
(iii) An Advertisement for any Non-Deposit Product or Hybrid Product by a
(iv) Publication or dissemination of information, regardless of the media or platform, that suggests or implies that the party making the representation is an
(v) Publication or dissemination of information, regardless of the media or platform, that suggests or implies that the party making the representation is associated with an
(vi) Publication or dissemination of information, regardless of the media or platform, that suggests or implies that the party making the representation is the
(vii) Publication or dissemination of information, regardless of the media or platform, that suggests or implies that the party making the representation is associated with the
(b) False or misleading representations regarding
(i) That any deposit liability, obligation, certificate, or share is insured under this subpart if such a deposit is not so insured;
(ii) The extent to which any deposit liability, obligation, certificate, or share is insured under this subpart if such item is not insured to the extent represented; or
(iii) The manner in which any deposit liability, obligation, certificate, or share is insured under this subpart if such item is not insured in the manner represented.
(2) For the purposes of this section, a statement is deemed to be a statement regarding deposit insurance, if it:
(i) Includes any FDIC-Associated Images or FDIC-Associated Terms;
(ii) Makes any representation, suggestion, or implication about the existence of
(iii) Makes any representation, suggestion, or implication about the existence, extent, or effectiveness of any guarantee by
(3) For the purposes of this section, a statement regarding deposit insurance violates this section, if:
(i) The statement contains any material representations which would have the tendency or capacity to mislead a reasonable consumer, regardless of whether any such consumer was actually misled; or
(ii) The statement omits material information that would be necessary to prevent a reasonable consumer from being misled, regardless of whether any such consumer was actually misled.
(4) Without limitation, a false or misleading representation is deemed to be material if it states, suggests, or implies that:
(i) Uninsured Financial Products are insured or guaranteed by the
(ii) Insured Deposits (whether generally or at a particular
(iii) The amount of deposit insurance coverage is different (whether greater or less) than actually provided under the FDI Act;
(iv) The circumstances under which deposit insurance may be paid are different than actually provided under the FDI Act;
(v) The requirements to qualify for deposit insurance, or the process by which deposit insurance would be paid, are different from what is provided under the FDI Act and its implementing regulations in this chapter, including false or misleading claims related to actions required of consumers to qualify for or obtain such insurance; or
(vi) Regulated Institutions may convert Insured Deposits into another form of liability that is not insured, such as unsecured debt or equity.
(5) Without limitation, a statement regarding deposit insurance will be deemed to omit material information if the absence of such information could lead a reasonable consumer to believe any of the material misrepresentations set forth in paragraph (b)(4) of this section or could otherwise result in a reasonable consumer being unable to understand the extent or manner of deposit insurance provided. For example, if a statement is made by a person other than an
(6) Without limitation, a representation is deemed to have been knowingly made if the person making the representation:
(i) Has made false or misleading representations regarding deposit insurance;
(ii) Has been advised by the
(iii) Thereafter, continues to make these, or substantially-similar, representations.
Should any person have reason to believe that anyone is or may be acting in violation of section 18(a) of the FDI Act (12 U.S.C. 1828(a)) or this subpart, or have questions regarding the accuracy of deposit-related representations, such individuals may contact the
(a) The General Counsel has delegated authority to investigate potential violations of section 18(a) of the FDI Act (12 U.S.C. 1828(a)) and this subpart.
(b) Such investigations will be conducted as prescribed under section 10(c) of the FDI Act (12 U.S.C. 1820(c)) and subpart K of part 308 of this chapter (12 CFR 308.144 through 308.150). Notwithstanding the general confidentiality provisions of 12 CFR 308.147, in cases that may pose a risk of imminent harm to consumers, the
(a) If, in connection with the receipt of an inquiry or complaint, or during the course of an investigation, informal resolution, or formal enforcement under this subpart:
(1) The
(2) The
(3) The
(b) To the extent that any records are provided to a regulatory or criminal law enforcement authority, as set forth in paragraph (a) of this section, the provision of such records will be made in accordance with the requirements of part 309 of this chapter. Where such records were obtained during the course of an investigation, informal resolution, or formal enforcement action, the General Counsel will be considered the Director of the
(a) If the
(1) Alert the recipient of advisory letter of the basis for the
(2) Request that the person and/or Third-Party Publisher:
(i) Take reasonable steps to prevent any violations of section 18(a) of the FDI Act (12 U.S.C. 1828(a)) and this subpart;
(ii) Commit in writing to refrain from such violations in the future; and
(iii) Notify the
(2) Offer the person or Third-Party Publisher the opportunity to provide additional information, documentation, or justifications to substantiate the representations made or otherwise refute the
(b) Except in cases where the
(c) Where a recipient of an advisory letter described in paragraph (a) of this section provides the
(d) Where a recipient of an advisory letter described in paragraph (a) of this section fails to respond to the letter, fails to make the requested commitments, or fails to provide additional information, documentation, or justifications that the
(e) Nothing in this section will prevent the
(1) The
(2) The person to whom such an advisory letter would be sent has previously received a similar advisory letter from the
(a) Enforcement authority. For the purpose of enforcing the requirements of section 18(a)(4) of the FDI Act (12 U.S.C. 1818(a)(4)) and this subpart, the General Counsel has delegated authority to bring administrative enforcement actions against any person under sections 8(b), (c), (d), and (i) of the FDI Act (12 U.S.C. 1818(b), 1818(c), 1818(d), and 1818(i)). In the case of conduct by a
(b) Venue. Unless the person who is the subject of the enforcement action consents to a different location, the venue for an administrative action commenced under section 18(a)(4) of the FDI Act (12 U.S.C. 1818(a)(4)), will be as follows:
(1) In a case where the person who is the subject of the action is an
(2) In a case where the person who is the subject of the action is not an
(3) For the purposes of paragraph (b)(1) of this section, a natural person is deemed to reside in the Federal judicial district where the natural person is domiciled. A person other than a natural person is deemed to reside in the Federal judicial district where it is headquartered or has its principal place of business.
(c) Rules of practice and procedure. All actions brought and maintained under this section will be subject to the
(a) A person who is the subject of a final order issued after an administrative action commenced pursuant to this subpart may obtain judicial review of such order in accordance with the procedures set forth in section 8(h)(2) of the FDI Act (12 U.S.C. 1818(h)(2)).
(b) Petitions for review under this section may be filed in the court of appeals for the circuit where the hearing was held or the
No provision of this subpart shall be construed as barring any action otherwise available, under the laws or regulations of
By order of the Board of Directors.
Dated at
Assistant Executive Secretary.
[FR Doc. 2022-10903 Filed 6-1-22;
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