Ensono Commissioned Study Finds 99 Percent of Insurers Are Struggling To Fund Their Digital Transformation Processes
The study reveals 35 percent of insurance decision-makers say rising customer expectations is the top driver behind digital transformation, ranking ahead of other business drivers like increasing upsell/cross-sell opportunities (27%) and deriving better data insights and predictive analytics on customers (27%). Forty-six percent of insurance leaders admit that improved application performance overall is the most important IT change to make for improved customer experience, demonstrating how evolving customer expectations are forcing insurers to re-engineer their current IT infrastructures.
With a tremendous amount of customer data living on legacy systems, combined with the need to access this data more quickly, digital transformation is a leading priority throughout the insurance industry. In fact, all respondents said accessing data in legacy systems is a critical issue their businesses face. Insurers are finding it difficult to keep up with customer expectations, as legacy systems for claims processes, billing and payments and underwriting have become more demanding of IT departments.
"The insurance industry faces many unique challenges when it comes to digital transformation and many have expressed concern when it comes to their ability to deliver high quality digital experiences for customers," said
The study found insurers are implementing IT changes to increasingly leverage hybrid cloud to ensure a better customer experience. About 40 percent of respondents believe the cloud offers better reliability and is a strong solution for improved customer engagement. Relying on cloud technology allows insurance carriers to make data more accessible and cull real-time insights.
"Insurance organizations that address their infrastructure challenges and make the decision to digitally transform are building momentum for future growth," said Harper. "Those who invest in an IT infrastructure, finding the right balance between legacy platforms and the emerging cloud, will have the ability to respond faster to customer needs while lowering operational costs."
Ensono set out to find the largest IT challenges for insurance decision-makers, commissioning
To view the full study, please visit www.ensono.com.
About Ensono
For business leaders managing lots of complexity or disrupting the status quo, Ensono delivers complete Hybrid IT services and governance, from cloud to mainframe, tailored to each client's journey. Whether you're leveraging the power of the cloud or modernizing legacy technologies, you'll be on track to operate for today and optimize for tomorrow. Named a Top 15 Sourcing Service Provider by ISG, some of the world's most successful companies rely on us to help them be great at what they do. Ensono has over 1,000 associates across
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