Direct to Customer (D2C) in Insurance, 2020 Thematic Research Report – ResearchAndMarkets.com

Business Wire

DUBLIN--(BUSINESS WIRE)-- The "Direct to Customer in Insurance - Thematic Research" report has been added to ResearchAndMarkets.com's offering.

As digitization continues to shape customers' attitudes and purchasing behaviors, insurers are being forced to rethink their distribution models and put a greater focus on the direct channel. For both non-life and life products, price and reputation are at the heart of the customer decision-making process.

Established players have the largest market shares for direct sales, but new entrants have focused their efforts on the direct channel and have excelled at removing friction from the customer journey. This is helping them differentiate their brands. Most insurers continue to hold strong ties with intermediaries, but the prospect of improved margins will incentivize them to continue investing in the direct channel.

This report explores how the insurance industry has evolved from selling products almost solely via brokers and other intermediaries to more direct methods as consumers become increasingly connected. It highlights which business lines have been most commoditized, rendering them more suitable for direct and unadvised sales.

It explores how insurers are changing their communication strategies in a bid to improve customer engagement and retention. The report also reveals which mediums and technologies have the potential to generate further opportunities to engage with customers and improve brand awareness.

Key Highlights

The direct channel is experiencing the fastest growth with both non-life and life products, although it is still more prominent for the former.
Direct sales are also better established within personal lines than commercial products, as consumers' willingness to pay for financial advice dissipates and online media facilitates direct interaction.
As the direct channel grows, insurers are putting a greater focus on the user experience and overall customer journey. Insurers are increasingly present across different media, including social media and messaging apps.

Reasons to Buy

Examine the size of the direct channel across selected key countries.
Understand the key factors contributing to the rapid growth of the direct channel.
Learn what insurance companies are doing to successfully communicate and engage with customers
Improve the customer journey and brand loyalty by understanding what matters to consumers.
Discover which are the most selected providers in the direct channel by non-life and life product lines (UK only).

Key Topics Covered

Players

Thematic briefing

What's the difference between the direct and indirect channels?
Enablers of the direct channel
What's driving the direct channel?

Trends

Technology trends
Industry trends
Macroeconomic trends
Regulatory trends
Industry analysis
Competitive analysis

Timeline

Value chain
Product development

Marketing and distribution

Underwriting and risk profiling
Claims management
Customer service

Companies Section

Public companies
Private companies

Companies Mentioned

Zhong An
Lemonade
Aviva
Admiral
LV=
Direct Line
Zurich
AXA
Liberty Mutual
Vitality
Berkshire Hathaway
LINK4
Wipro
Bupa
Oscar
DeadHappy
Bought By Many
Metromile
By Miles
Marmalade
Igloo
Trov
Zego
Toffee
Clover Health
Root
Allianz
Spixii
Amazon
Google
Waggle
Trustpilot
Halifax
Lloyds Bank
NatWest
Arthur J Gallagher
Petplan
Animal Friends
InsureandGo
Legal & General
Royal London
NFU Mutuak
Beagle Street
MAPFRE
Munich Re
Alibaba Ping An
apparent
Hippo
Root
Confused.com
GoCompare
GEICO
Facebook
LinkedIn
Twitter
Defaqto
reevoo
WeChat
MetLife
Pacific Insurers
Taikang Life Insurance
Jubilee Insurance
WhatsApp
Bharti AXA
eBay
Fubon Property & Casualty
The Co-operative
AIG Life
yulife
Swiss Re

For more information about this report visit https://www.researchandmarkets.com/r/wav4je

View source version on businesswire.com: https://www.businesswire.com/news/home/20200429005271/en/

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Source: Research and Markets