Direct Auto & Life Insurance Plans Month-Long Celebration of Customers

Insurance Weekly News

By a News Reporter-Staff News Editor at Insurance Weekly News -- - Direct Auto & Life Insurance customers should feel the love this April as the company launches its fourth annual Customer Appreciation Month celebration. Direct will honor policyholders with over $14,000 in sweepstakes prizes and in-store celebrations throughout its 13-state footprint.

April is also National Financial Literacy Month, and according to the HYPERLINK "http://www.usfinancialcapability.org/results.php?region=US" nNational Capability Study on HYPERLINK "http://fortune.com/2016/07/12/financial-literacy/" nFortune.com, nearly two-thirds of Americans can't pass a basic test of financial literacy. To encourage customers to establish and maintain healthy financial habits Direct will offer and reward policy reviews.

Daily throughout the month-long event each of the company's 400-plus store locations will host a celebration in honor of its customers. Many of Direct's local business partners will be on-hand for the celebrations, which will include a balloon pop for giveaways with every quote or policy review. The celebrations are free and open to the public. Check HYPERLINK "https://local.directgeneral.com/?_ga=1.238370176.1670463390.1483545418" nDirect's local store listings to find the location nearest you.

"Direct Auto & Life Insurance is excited to continue our tradition of celebrating Customer Appreciation Month," said Aaron Kuluk, Executive Vice President of Direct Auto & Life Insurance. "We want our customers to know that we respect them and we are grateful to their loyalty by giving back through sweepstakes, giveaways, policy reviews and community celebrations. They're not just our customers, they're part of our family and the reason for our company's existence."

Anyone is eligible for a chance to win a $500 gift card through Direct's Customer Appreciation Sweepstakes. Visit HYPERLINK "http://www.directappreciatesyou.com/" nhttp://www.directappreciatesyou.com or stop by a local Direct store location between April 1 and April 29 to enter. Complete details, including official sweepstakes rules, can be found at HYPERLINK "http://www.directappreciatesyou.com/" nhttp://www.directappreciatesyou.com.

Direct has been providing affordable auto insurance to customers for over 25 years. Since its founding in 1991, the company has rapidly expanded across the Southeast while offering low rates and great service, regardless of driving history. To learn more about Direct Auto & Life Insurance, contact your HYPERLINK "https://local.directgeneral.com/?_ga=1.238370176.1670463390.1483545418" nlocal Direct store, call HYPERLINK "tel://1-877-463-4732/" n1-877-GO-DIRECT or visit HYPERLINK "http://www.directgeneral.com/" nhttp://www.directgeneral.com.