Chicago Tribune Melissa Harris column
| By Melissa Harris, Chicago Tribune | |
| McClatchy-Tribune Information Services |
The handheld, called
The device measures blood sugar from blood drawn from regular finger pricks and includes a pedometer to monitor a user's activity.
"It says, 'Are you inside or outside of the range?'" said Tullman, who will become CEO of the new company, called
Tullman, who has worked as a technology investor since leaving electronic medical record company Allscripts in 2012, said he decided to run a company again because both his son and his niece have Type 1 diabetes.
"It's really a family disease," he said. "You want to share that information."
It also doesn't hurt that he thinks the market opportunity is huge.
Dr.
Kerr describes this class of devices as a steppingstone to what patients really want: A noninvasive way -- without a finger prick -- to test blood sugar. Kerr speculates that lasers would be the ultimate solution.
Meanwhile,
"The big tech companies -- Google, Apple, Samsung -- are looking to incorporate glucose monitors into wearable sensor devices," Kerr said. "The first company that comes up with a noninvasive way to do that will win big."
Tullman put a different spin on the long-term future: "Eventually, we're all going to be wearing a patch" whether you have diabetes or not.
"Because guess what? When we can look inside my son, who wears a continuous glucose monitor, we can also tell other things like, 'Hey, you're going to be sick tomorrow.' We know that because there are a lot of white blood cells in your body.
"Once we capture that drop of blood, there's a lot more we can tell you about you."
Livongo is an outgrowth of EosHealth, a
Tullman offered to draw some blood and show me how the device works. No need for a demonstration. My uncle has Type 1 diabetes. But it did make me think to call my uncle for his opinion.
"I think it's a good idea, especially for people who don't control or don't take ownership of the situation," he said. "Or minors. Kids going away to college. People who are busy and so involved in work."
One thing this device isn't going to solve is the discrepancy in pricing, which is determined by each person's health insurance policy. To win market share, the company only needs to ensure its device costs less than existing ones.
The 7wire fund has more than a 20 percent stake in the company.
"It turns out, people don't want to be more engaged in their health care," Tullman said. "If you have a chronic disease ... the last thing you want to do is spend more time focusing on it.
"We're trying to go for a more consumer experience ... having them do less."
Twitter @chiconfidential
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