Blue Cross Blue Shield of Massachusetts CEO Stresses Innovation and collaboration in 2016 annual Report

In the report's introductory letter, Dreyfus says: "We enter 2017 financially and operationally strong, and our strategy continues to be firmly grounded in our Promise to always put our members first and our Vision of making quality health care affordable." He goes on to point out that
The annual report's featured stories focus on examples of how
- A new, personalized member website and mobile app, along with industry-leading customer service, offer
Blue Cross members an unprecedented level of simplified, personal, and responsive service. - The benefits of
Blue Cross' highly successful quality-based contract model, which rewards physicians and hospitals when they improve quality of care and outcomes while lowering costs, have been extended to members nationwide. Blue Cross is collaborating with employers to develop wellness programs that include the well-being of the whole person – physical, emotional, social, and financial.- The company is preparing to accelerate the development of innovative products, services, and solutions based on members' wants and needs by introducing design thinking to the
Blue Cross culture. Blue Cross is helping primary care physicians receive training in an innovative, evidence-based approach to improving communication between clinicians and seriously ill patients and their families.
The annual report also includes
About

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