Aflac partners with Empathy to provide on-demand Loss Support - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
June 4, 2024 Newswires
Share
Share
Post
Email

Aflac partners with Empathy to provide on-demand Loss Support

PR Newswire

COLUMBUS, Ga., June 4, 2024 /PRNewswire/ -- Aflac, a leading provider of supplemental and group insurance in the U.S., has partnered with Empathy, an innovative technology company that specializes in providing compassionate and comprehensive on-demand support for bereaved families to assist with the challenges they face after losing a loved one. Effective July 1, Empathy's loss support services will be available to Aflac Group Life, Absence, and Disability Solutions covered insureds and their beneficiaries under life insurance, to better manage grief and administrative burdens associated with the loss of a loved one. These services align with Aflac's commitment to provide care and value to our customers.

According to the Cost of Dying 2024 report, 94.5% of people reported suffering from at least one negative physical or mental symptom after a loss of a loved one, and 84% said these symptoms had a harmful effect on their daily life. Grief and loss can continue to affect families for 10 months, well after they have returned to work.1

"Grief and loss are one of the most challenging times for families, and Aflac is committed to provide comprehensive support when our insureds and their families experience the loss of a loved one," said Aflac Senior Vice President, Group Life, Absence and Disability Solutions, Scott A. Beeman. "Our partnership with Empathy allows us to provide these needed support services to the beneficiaries and also extend the same services to our insureds."

Key features of Loss Support services for beneficiaries and insureds include:

  • Confidential grief support by Empathy's specialized professionals.
  • On-demand dedicated bereavement concierge.
  • Estate administration experts, property clearance assistance and probate guidance.
  • Identity theft protection and mitigation.
  • Funeral assistance services.
  • Comforting grief, mindfulness and sleep support audio guides.
  • Family collaboration dashboard, allowing the user to assign tasks to family members, share resources and documents.
  • Secure digital document vault.
  • Assistance for up to two years following the loss of a loved one.

"The logistics of loss only compound the grieving process, but we believe there's a better way to offer bereavement care," said Ron Gura, co-founder and CEO of Empathy. "Aflac's inclusive support is yet another indication of the impact that a more thoughtful and seamless loss support is having on the insurance industry. Together, we're delivering on our shared commitment to show up for individuals and their families in the moments they need it most."

For more information, visit https://www.aflac.com/brokers/products/group-life-insurance.aspx.

ABOUT AFLAC INCORPORATED
Aflac Incorporated (NYSE: AFL), a Fortune 500 company, has helped provide financial protection and peace of mind for more than 68 years to millions of policyholders and customers through its subsidiaries in the U.S. and Japan. In the U.S., Aflac is the No. 1 provider of supplemental health insurance products.1 In Japan, Aflac Life Insurance Japan is the leading provider of cancer and medical insurance in terms of policies in force. The company takes pride in being there for its policyholders when they need us most, as well as being included in the World's Most Ethical Companies by Ethisphere for 18 consecutive years (2024), Fortune's World's Most Admired Companies for 23 years (2024) and Bloomberg's Gender-Equality Index for the fourth consecutive year (2023). In addition, the company became a signatory of the Principles for Responsible Investment (PRI) in 2021 and has been included in the Dow Jones Sustainability North America Index (2023) for 10 years. To find out how to get help with expenses health insurance doesn't cover, get to know us at aflac.com or aflac.com/espanol. Investors may learn more about Aflac Incorporated and its commitment to corporate social responsibility and sustainability at investors.aflac.com under "Sustainability."

ABOUT EMPATHY
Empathy is an innovative technology company transforming the way the world deals with grief and the loss of a loved one. Backed by leading tech investors and the largest global insurance carriers, Empathy is at the forefront of the emerging compassionate economy, setting the new standard in family care and modern employment benefits. Founded in 2020 by Ron Gura and Yonatan Bergman, Empathy offers a full range of assistance to those facing grief, estate settlement, probate and more through life insurance benefits or via bereavement leave through an employer. By partnering with Fortune 500 companies and leading insurance carriers, Empathy currently offers services to five million insureds and 40 million covered individuals across the U.S. at no cost to families. Empathy uses its award-winning app and Care Team to carefully assess needs and next steps and complements experiences through time-saving and tech-enabled tools to effectively provide personalized plans, automated workflows and care resources, including an extensive library of articles, guides and meditation tools to support them through their grieving process. With accolades from Apple, Google Play, CB Insights and Fast Company, and $90 million in total funding, Empathy is the fastest-growing benefit for insurance carriers and employers alike. Learn more about Empathy at www.empathy.com.

Group life, disability, and absence services are provided by Continental American Insurance Company (CAIC); in New York, products and services are provided by American Family Life Assurance Company of New York; in California, coverage is offered by Continental American Life Insurance Company. Products may not be available in all states and may vary depending on state law. These services are intended for general purposes and are not a substitute for professional psychological or medical advice.  Empathy may not be available in some states in connection with this partnership. CAIC's affiliation with the Value-Added Service providers is limited only to a marketing alliance, and CAIC and the Value-Added Service providers are not under any sort of mutual ownership, joint venture, or are otherwise related.  CAIC makes no representations or warranties regarding the Value-Added Service providers, and does not own or administer any of the products or services provided by the Value-Added Service providers. Each Value-Added Service provider offers its products and services subject to its own terms, limitations and exclusions. Value-Added Services are not available in Idaho or Minnesota. State availability may vary.  Continental American Insurance Company, a proud member of the Aflac family of insurers, is a wholly-owned subsidiary of Aflac Incorporated.

Aflac WWHQ | 1932 Wynnton Road | Columbus, GA 31999.
Aflac New York | 22 Corporate Woods Boulevard, Suite 2 | Albany, New York 12211.
Continental American Insurance Company | Columbia, SC

1 Cost of Dying Report 2024 | Empathy

(PRNewsfoto/Aflac)

Media contact (Aflac): Jon Sullivan, 706.573.7610 or [email protected]
Analyst and investor contact: David A. Young, 706.596.3264 or [email protected]

Media contact (Empathy): Kristin Sosanie [email protected]

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/aflac-partners-with-empathy-to-provide-on-demand-loss-support-302162410.html

SOURCE Aflac

Older

Aon appoints Edmund Reese to serve as next CFO

Newer

Business Insurance Names Hunton Andrews Kurth a Finalist for 2024 U.S. Insurance Awards

Advisor News

  • Iowa House backs temporary tax hike to fill Medicaid gap
  • Iowa Medicaid temporary tax plan draws sharp public opposition
  • Charitable giving planning can strengthen advisor/client relationships
  • New $6K deduction could provide tax planning window for retirees
  • Iowa Medicaid temporary tax plan draws sharp opposition
More Advisor News

Annuity News

  • We can help find a loved one’s life insurance policy
  • 2025: A record-breaking year for annuity sales via banks and BDs
  • Lincoln Financial launches two new FIAs
  • Great-West Life & Annuity Insurance Company trademark request filed
  • The forces shaping life and annuities in 2026
More Annuity News

Health/Employee Benefits News

  • Medical debt associated with deferring dental, medical, and mental health care: Johns Hopkins Bloomberg School of Public Health
  • New Managed Care Study Findings Recently Were Reported by Researchers at University of Texas Southwestern Medical Center (Association of Vaping-Related Events with Relative Harm Perceptions of E-Cigarettes): Managed Care
  • Findings from American Public University Provides New Data about Managed Care (Public Health Impact of Wildfire Smoke Exposure: Analysis of Respiratory-Related Medicaid Claims in Wyoming): Managed Care
  • Iowa House backs temporary tax hike to fill Medicaid gap
  • Health insurance jargon can be frustrating and confusing – here’s how to navigate it
More Health/Employee Benefits News

Life Insurance News

  • New individual life premium hits record-setting $17.5B in 2025
  • Maryland orders Cigna to halt underpaying doctors or give cause
  • Insurers optimistic about their investments in 2026
  • AM Best Affirms Credit Ratings of PVI Insurance Corporation
  • Securian Financial Study Finds Americans Are Falling Into Workplace Benefits “Affordability Trap,” With Many Taking Financial Risks for Bigger Paychecks
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

Your Cap. Your Term. Locked.
Oceanview CapLock™. One locked cap. No annual re-declarations. Clear expectations from day one.

Ready to make your client presentations more engaging?
EnsightTM marketing stories, available with select Allianz Life Insurance Company of North America FIAs.

Unlock the Future of Index-Linked Solutions
Join industry leaders shaping next-gen index strategies, distribution, and innovation.

Press Releases

  • LifeSecure Insurance Company Announces Retirement of Brian Vestergaard, Additions to Executive Leadership
  • RFP #T02226
  • YourMedPlan Appoints Kevin Mercier as Executive Vice President of Business Development
  • ICMG Golf Event Raises $43,000 for Charity During Annual Industry Gathering
  • RFP #T25521
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet