Your Wait For A Once-in-a-Lifetime Opportunity Is Over! Senior Insurance Leads Are Connecting Agents With Huge Market

* Search engine-driven insurance leads are helping agents serve the fastest-growing market in the industry.

August 20, 2009

Agents are anxiously awaiting and getting ready for a colossal event in the health insurance market: the entrance of the Senior Baby Boomers.

There's good reason to look forward to this change if you're an agent. Baby Boomers are set to reach Medicare eligibility in record numbers, redefining the category in their wake.

Top producers are already positioning themselves to serve this rapidly expanding market, primarily through Internet-generated senior insurance leads. On the other hand, agents and brokers who fail to see what's about to hit the industry risk missing the biggest opportunity of their careers.

Just how will Seniors and the aging Baby Boomer population affect the health insurance industry? Every agent needs to consider the four important facts about this incredible market:

Fact #1: the Senior category is about to explode

Today, one out of every five Americans is a Senior. By 2050, that number will jump to about one in every four Americans.

The first Baby Boomers, individuals born in the two decades immediately after the end of the Second World War, will turn 65 in less than 16 months. They're the leading edge of a huge wave, that will crest around 2025 - that's when the biggest group of Boomers will begin entering Medicare.

To put that statistic another way: in about 16 years, we'll be seeing a Baby Boomer become eligible for Medicare every eight seconds.

Fact #2: Baby Boom Seniors are better prepared

However, don't make the mistake of thinking that today's Seniors are like their predecessors. Today's Seniors are more active, involved and prepared.

For example, did you know that more than 70% of the privately held wealth in the U.S. belongs to Seniors and Baby Boomers over the age of 50? That shouldn't be a big surprise when you consider that they've used the past thirty years to build up their investments, savings and assets.

They're also continuing to generate revenue. Whether from regular jobs, annuities, interest-generating investments, pensions or social security, Seniors today earn more than $2 trillion in yearly income.

This means that many of today's Seniors and Baby Boomers are markedly better off than their predecessors.

Fact #3: Seniors are the fastest-growing segment online

In 2004, the Pew Research Center reported that only one out of every five Seniors over 65 was going online.

Today, more than half of all Seniors between 65 and 75 years old use the Internet. We've also seen an increase in Internet usage among Seniors older than 75.

And guess what they're looking for? Search engine statistics reveal that the most popular searches among Seniors are for Medicare, Medicaid and health insurance.

Many Seniors are now also shopping and buying online. They're using the Internet to research their health insurance options and start their purchase. And these are the individuals agents are finding through ProspectZone's high-quality Senior Leads.

Fact #4: Top producers are already focusing on Medicare supplement plans

If you're still trying to figure out how to serve this market, You should consider following the lead of top producers.

They're concentrating on Medicare supplement plans, which cover many of the health expenses that standard Medicare plans do not cover.

And to get the best Senior health insurance leads, many top producers are turning to ProspectZone Senior Leads.

Producers seeking information on ProspectZone's health insurance leads, can visit www.ProspectZone.com or call 1-866-466-7829 ext. 1.

ABOUT PROSPECTZONE
Chicago-based ProspectZone works with the insurance industry as the nation's biggest provider of health insurance leads. The creators of Smart Leads™, ProspectZone connects online insurance shoppers with insurance agents and brokers who provide them competitive quotes on insurance products. Whether you're looking for live transfer leads, exclusive leads, shared leads, group health leads, senior leads or life insurance leads, you'll find the highest-quality insurance leads Learn more at ProspectZone.com

Contact:
Jeremiah Desmarais
1-866-466-7829 ext. 8223
[email protected]