VoterLabs Launches Political Text-2-Donate Platform With Real-Time Data

New Haven, CT (PRWEB) July 15, 2014

VoterLabs, LLC, a New Haven, CT startup, today announced the launch of its political Text-2-Donate and Mobile Outreach platform.

VoterLabs' Text-2-Donate & Mobile Outreach platform combines mobile engagement (SMS) and text-2-donate fundraising tools with VoterLabs' TargetMatch technology – capturing and enhancing communications with respondent identity, consumer, demographic, and election data, all in real-time.

With VoterLabs' Text-2-Donate, campaigns can more effectively capture the moment, turning the impulse of viral sharing into viral fundraising and real voter IDs.

Mobile marketing can also help campaigns change the electoral math, helping to turn political bystanders and casual voters into involved supporters, connecting with voters where they are. According to a 2014 Pew Research Center report, 90% of American adults own a cell phone and 79% of cell phone users use text messaging.

"Text-2-Donate will give new meaning to winning the news cycle," said founder Walter Kawecki. "Just imagine Todd Akin vs. Claire MacCaskill with text-2-donate tools ready to go. Instead of 'likes' or 'shares', we're talking about potentially millions of dollars and real voter data."

"We've seen how effective small dollars can be in countering the effects of megadonors and super PACs – the key is to maximize pledge conversion – our text-2-donate platform does this effectively and delivers real-time data-which to me is really, really exciting," added CTO Damian Smith.

Direct Text-2-Donate fundraising for political campaigns, with contributions processed directly to a contributor's mobile phone bill, were first allowed by the FEC in the 2012 cycle, when both major party presidential campaigns deployed its use. Several states, including California, Maryland, and Texas also allow direct text-2-donate, but the wireless carriers who process the contributions so far have only offered the service to federal organizations registered with the FEC.

VoterLabs offers Direct Text-2-Donate for committees registered with the FEC and Text-2-Donate via mobile form for all committees and organizations. Both types come with the ability to set up non-fundraising text-4-info keywords as well. Prices range from $99 to $2500 a month.

VoterLabs also utilizes its TargetMatch data engine to provide voter data enhancement to organizations, with a self-service portal due in the fall of 2014.

For more information or a demo, visit voterlabs.us, text VOTERLABS to 97063 or email sales(at)voterlabs(dot)com.

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VoterLabs LLC was founded in 2012 to bring advanced user-friendly data technology to political campaigns and organizations who lack multi-million dollar data science and targeting budgets or expertise.

VoterLabs' mission is to help political campaigns and organizations connect and communicate more effectively with voters, while helping more voters and political bystanders get involved in the political process.

VoterLabs builds data and communications utilities, and is a strictly nonpartisan, for-profit company. We are not affiliated with any party, interest group, or organization, and we will never share campaign information with other customers.

The company currently offers VoterLabs Text-2-Donate & Mobile Outreach Platform with TargetMatch Voter Identity Sync, and has several products in development, including a TargetMatch self-service data enhancement portal (coming Fall 2014), and a self-service Mirrored Populations universe cloning tool (Spring 2015).

Chief Operations Officer Andy Atherton has worked in product development and project management for over 20 years for Fortune 500 banking and insurance companies.

Principal Software Architect Steve Chaput has worked on a range of government and intelligence projects as a contractor for a number of government agencies, including the Navy.

Founder and CEO Walter Kawecki is a political campaign veteran of over 15 years. Mr. Kawecki has worked as a consultant or senior staffer for Local, State, and Federal campaigns and organizations in 10 states.

VoterLabs Data Lab is headed by Data Scientist Richard Ryan, whose work spans 40 years, working on Big Data, data science, and data modeling projects for a range of companies and startups, from small companies to projects for the Department of Homeland Security.

Chief Technical Officer Damian Smith has over 15 years' experience as a software engineer for international and Fortune 500 companies developing and deploying applications that serve millions of customers.

Read the full story at http://www.prweb.com/releases/2014/07/prweb12015869.htm