Voluntary Benefits Solutions L.L.C. Names Keith Kremers Director of Sales & Marketing; Group Insurance and Benefit Veteran to Lead Aggressive Growth Initiatives

Troy, MI-- Oct. 28, 2003—Voluntary Benefits Solutions L.L.C.. (VBS), a leading voluntary benefit consultant and broker, today announced the addition of veteran Keith Kremers as its director of sales and marketing. In this new position, Kremers will lead VBS’ national sales and marketing efforts.

Kremers is a seasoned voluntary benefit expert who has successfully developed numerous voluntary benefit programs.  With a resume that includes corporate clients such as Mayo Clinic, Auto Club of America, IBM Mid America Employees Federal Credit Union, NASA Credit Union, and Fourth Shift, Keith provides a wealth of voluntary benefit sales and marketing experience. 

Prior to joining Voluntary Benefits Solutions, Keith was the Midwest Regional Sales Executive at YouDecide Corporation, a division of ACE-INA Insurance Group. While at YouDecide, Keith had responsibilities for developing strategic business partners, attaining new corporate clients, and product development.  Keith also has experience as an Insurance Broker where he worked extensively with voluntary benefits, tailoring programs for the employer and financial institution markets.      

Keith has served as a board member for the International Mass Marketing Association for several years, as well as the Rochester, Minnesota Area Economic Development Board, and is also a member of the Minnesota Independent Insurance Agents Association.  Keith graduated with a bachelor's degree from St. Cloud State University.

“Keith brings a wealth of experience to VBS and has an impressive record of success in the voluntary benefits industry.  He knows what adds value to clients and most importantly he delivers this value day in and day out,” said Tim Easterwood, President and CEO of Voluntary Benefits Solutions.  “We’re extremely pleased to have Keith become a part of the VBS team, and look forward to him helping us grow our business and to bring great products and services to our clients.  

"I'm very excited to join VBS. They have an outstanding reputation in the industry for the value offered by its products and services, and most importantly the broad benefits, human resources, and legal expertise of its management team and the dedication it has to its customers," said Kremers."  I look forward to helping VBS continue to offer great products and services to their new and existing clients.”

About Voluntary Benefits Solutions L.L.C. 

Headquartered in Troy, Michigan, Voluntary Benefits Solutions, L.L.C. (VBS) is an employee benefit brokerage firm specializing in the design and management of employer-sponsored voluntary benefit programs.  VBS was established to fill a growing need by corporate customers for voluntary employee-pay-all benefit programs.

VBS is a member of The Robert Plan companies, which has been providing insurance consultative services and solutions since 1956 and consists of 1,300 employees with annual revenue in excess of $500 million.  

www.vbs123.com/

Contacts 

Jim Evans, 248-526-9500  Ext. 22 

[email protected]