Varicent to Provide Incentive Compensation Management and Sales Analytics to Leading CRM Provider, SugarCRM

Varicent Sales Performance Management Solution to Provide Analytics, Increased Flexibility and Business Ownership

TORONTO--(BUSINESS WIRE)-- Varicent Software Incorporated, the leading innovator and provider of incentive compensation and sales performance management solutions (SPM), announced today that SugarCRM, the world’s fastest growing customer relationship management (CRM) company, will implement Varicent Business Edition. SugarCRM was looking to gain greater visibility into sales commissions and selected Varicent for its flexibility, scalability and auditability in managing sales incentive compensation plans and sales commission processes. SugarCRM is growing at a rapid state; with more than 7,000 customers using its On-Site and Cloud Computing services as well as nine million downloads of its popular SugarCRM applications.

"It was important for us to adopt a single, centralized solution that would meet our ever-changing business requirements. Varicent Business Edition fits the bill,” said Jeff Campbell, vice president of sales at SugarCRM. "The commitment and investment of the Varicent team inspired a sense of confidence and trust that bodes well for a strong partnership for years to come.”

Varicent Business Edition, designed specifically for mid-sized organizations, enables organizations to create and administer variable pay programs, automate commission calculations, and quickly distribute personalized payout results to entire sales teams. SugarCRM now has access to a flexible solution that seamlessly integrates with existing applications and provides web delivery of up-to-date reports and statements.

Immediate benefits of Varicent Business Edition include:

• Ability to provide sales teams insight into their commission statements while reviewing up-to-date reports via the web
• Flexibility to modify quarterly compensation plans and SPIF’s easily
• Allowing business owners in Finance to administer and deploy compensation plans without direct IT involvement
• Improved reporting with deeper sales analytics
• Scalability & auditability

"We are very pleased to be selected by SugarCRM” said Brian Hartlen, Vice President of Marketing at Varicent. "We look forward to a strong partnership and long lasting relationship.”

About SugarCRM

SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than nine million times and currently serve over 800,000 end users in 80 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

About Varicent Software Incorporated

Varicent Software Incorporated is an innovative software solutions provider delivering measurable improvements to its clients businesses through its industry-leading sales performance management solution Varicent SPM. Varicent's customers are high-performing companies representing a variety of industries and include Tribune, Sherwin-Williams, Bank of the West, Farmers Insurance, ING, Manpower, Dex One, Maritz, Sun Hung Kai Financial, and many others. For more information, please visit www.varicent.com.

©2011 Varicent Software. All rights reserved. Varicent and Varicent SPM are trademarks of Varicent Software Incorporated.

All other trademarks and company names mentioned are the property of their respective owners.

Varicent SoftwareBrian HartlenT: 1.416.987.1241
E: [email protected]
www.varicent.com

Source: Varicent Software Incorporated