The Bank that Failed to Fail, Even During The Depression - Mutual Whole Life Insurance - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Life Insurance News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Life Insurance News
Life Insurance News RSS Get our newsletter
Order Prints
September 3, 2008 Life Insurance News
Share
Share
Post
Email

The Bank that Failed to Fail, Even During The Depression – Mutual Whole Life Insurance

BETHESDA, Md., Sept. 3 /PRNewswire/ -- During the worst banking crisis since the 1930s, when 9,000 banks failed, nervous depositors are overlooking the bank that even the Great Depression couldn't put out of business, says author and investment guru John E. Girouard.

"Many people would sleep better and be in better financial shape if they remembered the lessons their grandparents learned the hard way," he says. "The one financial institution that withstood the economic collapse of the Depression was life insurance."

Girouard says those who held what is called "participating" or "mutual" whole life policies, which dominated until the 1970s, "had essentially stashed money in their own bank. Policyholders can borrow against the cash value of accumulated premium payments, and the cash value earns untaxed income."

Mutual whole life policies have historically earned more than taxable bank CDs, and carry ironclad guarantees: your cash value and the death benefit is secure.

"People like to save and hate to borrow," Girouard notes. "They don't realize that when you save in a bank, you're lending it money that it lends to others to make a profit for its shareholders. When you borrow from the bank, the interest you pay is the bank's profit."

He says two of the most confusing words in the financial services industry that cause people to make mistakes that can cost them millions over their lifetimes are "saving" and "loan."

"These two words have different meanings when used by these two different financial institutions. People think it's a cost when they pay their whole life premium, when actually they're saving cash in historically one of the safest places there is. Then, you can borrow those premiums at will from 'The Bank of You,' and when you repay the loan, you're paying it to yourself. Meanwhile any unborrowed premiums continue to earn untaxed income."

But people get hung up on the idea that they are incurring debt, even when they're borrowing their own premiums, says Girouard. "It's one of the most difficult ideas to get people to understand and embrace, even though the Greatest Generation understood and benefited from it for decades."

John E. Girouard is author of "The Ten Truths of Wealth Creation" (www.johngirouard.com), and CEO of Capital Asset Management Group.

SOURCE Capital Asset Management Group

CONTACT: Michael Morgan of Capital Asset Management Group, +1-240-482-4002, M.B.Morgan@capitalamg.com, or Walt Kuenstler, walt.kuenstler@wkpublishing.com, for Capital Asset Management Group

Older

Safer Investing For Pensions

Advisor News

  • Retaining clients by giving them a memorable experience
  • Addressing the longevity paradox
  • Employers shift focus from retirement access to financial outcomes
  • Helping widowed clients navigate their new financial reality
  • Navigating client communication in a digital age
More Advisor News

Annuity News

  • Farm Bureau P&C insurers post first underwriting gain since 2021
  • Legacy Marketing, Malibu Life launch two fixed indexed annuities
  • Changing client priorities are reshaping annuity conversations
  • Solen Software acquires annuity software provider Cooperative Technologies
  • MassMutual Expands Lending Options With New Secured Credit Line
More Annuity News

Health/Employee Benefits News

  • Terry Savage: Small business owners, now is the time to offer health insurance coverage
  • Aldermen select employee medical insurance broker services provider
  • Southwest Bridge Health focusing on insurance coverage gap in Berrien County
  • HEALTHCARE SHOULDN'T REQUIRE A MAP
  • BOSTON ENCOURAGES RESIDENTS TO APPLY FOR HEALTH INSURANCE DURING OPEN ENROLLMENT SEASON
More Health/Employee Benefits News

Property and Casualty News

  • FEMA launches option to buy national flood insurance policy online
  • Hurricane Isaias causes $582 million in insured damage; state seeks $237 million from FEMA
  • How credit score affects your car insurance
  • State of health care, part 3
  • Sponsored Content: The Spotlight – Fact or Fiction w/ Noble McIntyre
More Property and Casualty News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Benefits Studio Launches to Fill the Missing Middle of Benefits Navigation at $49/mo
  • Lauren Sinnott Named to Ragan’s Top Women in Marketing Awards, Class of 2026 
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.