Strong Sales Of SAS® Customer Intelligence Solutions Driven by Demand for Analytics

CARY, N.C.--(BUSINESS WIRE)-- New sales of SAS Customer Intelligence solutions are up more than 25 percent worldwide over this time last year per business analytics software provider SAS, a leader in integrated marketing management. This growth is driven by demand from marketing organizations for analytic solutions that help them better understand and engage with customers to attain profitable outcomes. SAS is also seeing strong demand from CMO’s for improvements in operational efficiency, and the adoption of integrated marketing management solutions is growing.

“Marketers are awakening to the fact that successful integrated marketing necessitates a holistic view of the planning, operations, campaign execution, and analytic functions.” said Wilson Raj, Global Product Marketing Principal for Customer Intelligence at SAS. “Smart organizations realize that they need to link, align, and synchronize both aspects of marketing--operational and campaign management functions—to not only create better customer experiences, but do so more efficiently and cost-effectively.”

Customers who have recently chosen SAS Customer Intelligence include Banco Itaú (Brazil), Banco Santander Rio (Argentina), Bank of Moscow (Russia), Canal Digital AS (Norway), Chico’s FAS Inc. (US), Claro Chile SA (Chile), Cornerstone (Canada), Dongbu Insurance (Korea), Fonecta Oy (Finland), Huaan Fund Management Co (China), ING-DiBa Germany (Germany), IW Bank (Italy), Las Vegas Sands (US), Loyalty New Zealand Ltd (New Zealand) and Malaysia Building Society Berhad (Malaysia).

The growth of social media presents an opportunity for organizations to add to the intelligence they already collect from structured data sources. Companies are turning to SAS, a recognized leader in analyzing structured data, to bring the same rigor to unstructured data. SAS^® Social Media Analytics helps organizations extract and interpret information from unstructured data sources. Combining intelligence from structured and unstructured data helps build the most complete picture possible of the customer, marketplace, category and competitive environment. Applying predictive analytics to this data helps organizations make more informed business decisions.

The tough economic climate of the past few years has driven marketers to focus more attention on operational efficiency. This will continue even as the economy improves. SAS, recently placed in the Leader’s quadrant of Gartner Inc.’s report “Magic Quadrant for Integrated Marketing Management”, is seeing increased demand for analytic capabilities that support marketing by driving better planning, optimizing outcomes and measuring performance. Solutions such as SAS® Marketing Operations Management,SAS Marketing Mix Advisor, SAS Marketing Optimization, and SAS for Marketing Performance Management help SAS stand out in this area.

SAS Customer Intelligence is the most comprehensive suite of integrated enterprise marketing solutions available on the market today. Solutions include SAS for Customer Experience Analytics, SAS Digital Marketing, SAS Marketing Automation and SAS Real-Time Decision Manager.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW^®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies.Copyright © 2011 SAS Institute Inc. All rights reserved.

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Source: SAS