Securian Wins Innovation Award
| Business Wire, Inc. |
Project Galileo is a reinvention of Minnesota Life’s product development process that allows the company to design, develop and launch new products rapidly. Since 2006, the company’s productivity rose from one product launch a year to 24 new products or enhancements in four years. Minnesota Life credits its 120% increase in individual life insurance sales from 2007 to 2010 to its significantly expanded product line.
Innovators Showcase is a forum for recognizing progressive technology or programs among insurance organizations. A panel of insurance industry experts evaluated nearly 70 submissions.
About the Minnesota Life entry, reviewer
“This process allows us to better define product parameters and project roles,” said Jones. “It uses new technology, resulting in faster and more accurate development and testing cycles and it allows us to respond more quickly to market changes and advisor needs.”
Visit the Life Center to see Best’s coverage of Minnesota Life’s Project Galileo.
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