Real Time Content Unveils Personalized Video Billing and Statement Solution

Proquest LLC

Real Time Content, Inc. (RTC), a provider of personalized and interactive online video experiences, has launched an interactive video billing and statement solution for service providers in industries ranging from insurance to financial services to healthcare.

According to a release, this solution creates personalized video content in real time and uses viewer data to ensure the most relevant information is presented. Users see the content that is most applicable to them. RTC's software also provides clients with an analytics dashboard they can use to track, measure, and analyze user interactions. Data based on viewing activity allows companies to better understand their customers and improve the experience over time.

Security First Insurance, a Florida-based homeowner's insurance company, partnered with RTC in September to create an interactive, animated video for policyholders to highlight important coverage and insurance information. The video service was launched in early December. The company has sent thousands of customers a link to their very own personalized video and Security First Insurance is already seeing positive results. 30 percent of these customers have watched their entire video.

"We feel it is our responsibility to ensure that our customers have a thorough understanding of their insurance coverage and the steps to take if they ever need to file a claim," said Locke Burt, chairman and president of Security First Insurance. "Our partnership with RTC has enabled us to create a personalized, engaging, and informative experience for our customers which will help them to better understand their insurance coverage before they need to file a claim-that's critical."

Ian Cameron, Managing Director of Real Time Content, said, "Our technology is radically different from other 'personalized' video companies, as it assembles video content on demand, as directed by the user. Other solutions create millions of videos in advance to be ready for viewers who choose to watch. That approach is inefficient, costly, and videos can be outdated by the time they're viewed. RTC's clients present the latest information to their customers, and with videos rendered in real time, our solution is significantly more cost-effective than our competitors."

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