Ohio Casualty^TM Offers Bricks & Clicks^TM Digital Marketing Workshops

Assisting appointed agencies with effectively growing their online presence

Fairfield, Ohio - June 16, 2011 – Ohio Casualty, a Liberty Mutual Agency Corporation regional company, is holding two-day Bricks & Clicks digital marketing workshops for its appointed independent agencies next month in Pennsylvania. Attendees will be instructed in growing their businesses online and learn strategies and techniques for using online marketing to boost leads and drive sales.

Day One, titled “Develop Your Online Presence,” focuses on website design, search engine optimization, web marketing fundamentals, social networking, and online tools and trends. Day Two is “Optimizing Your Online Marketing,” which looks at a web marketing strategy to identify an appropriate customer base, and offers detailed instruction in search engine optimization, online advertising using paid search marketing, and what analytics can reveal about online marketing results.

“Having a compelling online presence is now a key component of an independent agency’s overall marketing strategy,” said Mike Akin, vice president, Marketing, Ohio Casualty. “Incorporating social media can help agents deepen existing customer relations and attract new ones. We’re giving our agents the tools and strategies to be successful in a space that customers are increasingly turning to first.”

The Bricks & Clicks digital marketing workshops are scheduled for July 12th and 13th at the Radisson Hotel – Valley Forge in King of Prussia, and July 14th and 15th at the Four Points by Sheraton – Pittsburgh North in Mars, Pennsylvania. Appointed Ohio Casualty agents may register online via the Ohio Casualty Agent Learning Center or by contacting [email protected].

Ohio Casualty agents who cannot attend the Bricks & Clicks workshops have free access to the company’s Digital Marketing on Demand via the Ohio Casualty agents’ portal. Web-based, self-learning modules provide agents with the fundamentals for building an effective online marketing presence.

About Ohio Casualty

With underwriting companies dating back to 1851, Ohio Casualty offers a comprehensive set of commercial property and casualty insurance products and coverages distributed only through appointed independent agents. Headquartered in Fairfield, OH, Ohio Casualty provides insurance in Delaware, Kentucky, Maryland, Ohio, Pennsylvania, Virginia, Washington D.C., and West Virginia.

Ohio Casualty is part of Liberty Mutual Agency Corporation, a business unit of Liberty Mutual Group, consisting of property and casualty specialty insurance carriers that distribute their products and services primarily through independent agents and brokers. Liberty Mutual Group ranks 82nd on the Fortune 100 list of the largest U.S. corporations based on 2010 revenue. The company has financial strength ratings of A (Excellent) from the A.M. Best Company, A2 (Good) from Moody’s Investment Services, and A- (Strong) from Standard and Poor’s.

Contact:

Christopher Goetcheus, 774-279-5923
or [email protected]