New York Life Sponsors PBS Series “Consuelo Mack Wealthtrack”

New York Life Sponsors PBS Series “Consuelo Mack Wealthtrack” Acclaimed Financial Program Called “Best Money on TV” by Money Magazine

NEW YORK--(BUSINESS WIRE)-- New York Life Insurance Company announced today that it has become a corporate sponsor of Consuelo Mack WealthTrack, the respected public television program devoted to helping Americans build and protect their wealth over the long-term. The sponsorship, beginning this month, allows New York Life to promote its “Selfless Gift” message during each weekly episode and within the streaming video of each episode on the program’s web site, wealthtrack.com.

Now in its fifth season, Consuelo Mack WealthTrack airs on 268 public television channels in 104 markets around the country. WealthTrack is hosted by Consuelo Mack, former anchor and senior correspondent at CNBC and long-time host of the syndicated series The Wall Street Journal Report.

“New York Life is proud to continue our support of PBS’ educational programming. We believe we’re entering a new era of financial responsibility among consumers and the Consuelo Mack WealthTrack series, which focuses on careful, long-term investing, is exactly the kind of programming that the public is demanding in these tough economic times,” said Ted Mathas, chairman, president and CEO of New York Life. “As one of the nation’s strongest insurance companies, New York Life has been helping families protect their financial future for over 160 years and this sponsorship is a great fit with our brand and our mission.”

Consuelo Mack added, “We’re very pleased to welcome such a well-respected company and iconic brand as New York Life to the program. New York Life is dedicated to being there for its policyholders, just as our program strives to be there for investors.”

New York Life’s “Selfless Gift” campaign, running through 2009, sends the timely message that the most important gifts in a person's life are gifts that truly make a difference and give family members a sense of safety and security. The ads incorporate New York Life’s enduring values of financial strength, integrity and humanity.

New York Life has sponsored other PBS series in recent years including The Supreme Court, The American President, The Rise and Fall of Jim Crow, and Slavery and the Making of America.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments* provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

Visit New York Life’s Web site at www.newyorklife.com for more information.

*New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

New York Life

John Brine, 212-576-7260

[email protected]

or

Sloane & Company

John Hartz, 857-598-4779

[email protected]

Source: New York Life

Copyright Business Wire 2009 New York Life Insurance Company announced today that it has become a corporate sponsor of Consuelo Mack WealthTrack, the respected public television program devoted to helping Americans build and protect their wealth over the long-term. Now in its fifth season, Consuelo Mack WealthTrack airs on 268 public television channels in 104 markets around the country.