New York Life Insurance Taiwan Adopts Attunity’s Real-time Operational Data Replication (ODR) Solution

Customer Testimonial: Attunity's ODR Software & Change Data Capture (CDC) technology enabled improvements in customer service and a 30% cost savings in IT operations

Burlington, MA (Vocus) March 16, 2010 -- Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration and event capture software, announced today that its real-time operational data replication (ODR) software and low-impact CDC technology has been adopted by New York Life Insurance Taiwan Corporation (NYLITC) in order to enable best-in-class customer service and reduce IT costs required to deliver information to its 1,500 agents and staff.

“Using real-time information gives us an edge over our competition, allowing our front-line agents to access and manage customer profiles in a more timely and thorough manner. This enables our agents to be the kind of go-to resources that customers depend on and feel comfortable referring their friends and family to,” explained Sebastian Ma, Project Manager at New York Life Insurance Taiwan Corp, a life insurance company servicing more than 300,000 policyholders and with total assets exceeding NT$ 60 billion (US $1.88 billion). “It’s hard to put a price tag on the value of the countless hours of effort we’ve been able to save on custom programming by using Attunity’s ODR Solution, but it’s estimated that we’ve been able to cut as much as 70% from the end-to-end process time, with a 30% overall cost-savings on the related labor and overhead.”

What made it challenging and costly to deliver real-time information at NYLITC was their heterogeneous environment consisting of disparate data sources and complex data formats in multiple Asian languages. In this environment, making information available to agents required manual programming of data conversions by a team of IT professionals. Beyond the cost involved in this manual and labor-intensive process, it was also slow, causing delays of up to two days in data latency and making it impossible to respond quickly to short notice requests, forcing agents to rely on information that was not always as current as was needed.

Looking at several alternatives, NYLITC selected and implemented Attunity StreamFlow, an end-to-end ODR software solution that could be quickly configured and customized to address their complex and unique requirements. Supporting heterogeneous data sources, the Attunity solution leverages log-based CDC technology to capture data changes from an IBM® iSeries® platform and then replicates the data to a SQL Server platform where the data is made available for the agents. By providing robust and configurable conversions, the software eliminates the need for manual programming, and has the unique ability to address user-defined double byte character sets that are unsupported by many other data integration tools. With the Attunity solution in place, NYLITC can now easily manage, maintain and extend their use of information—making it accessible to agents through Web applications and reports in near real-time.

“We are pleased that our software enabled New York Life Insurance Taiwan Corporation to meet both its objectives of delivering real-time information and reducing costs,” stated Byron Yeung, Managing Director of Attunity’s Asia Pacific operations. “We are especially proud and encouraged by the quick return on investment they are seeing. These results support our mission to continue focusing on solutions that enable such efficiencies.”

About Attunity
Attunity is a leading provider of real-time event capture and data integration software. Using our software solutions, such as Attunity Connect, a real-time connectivity software, or Attunity Stream, our log-based, real-time change-data-capture software, Attunity’ s customers enjoy dramatic business benefits by driving down the cost of managing their operational systems, creating flexible, service-based architectures for increased business agility, and by detecting critical actionable business events, as they happen, for faster business execution.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of strategic and OEM agreements with partners such as Microsoft, Oracle, IBM, HP and SAP/Business Objects. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, please visit us at www.attunity.com.

IMPORTANT NOTE: The announcement of any particular selection or implementation of Attunity products is not necessarily indicative of the timing of recognition of revenue therefrom or the level of revenue for any particular period. References to customer successes are based upon a single user experience and such customer’s testimonial.</p>

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity's current expectations. Factors that could cause or contribute to such differences include, but are not limited to: liquidity challenges and the need to raise funds in the near future, which may not be available to the Company on acceptable terms or at all; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; any unforeseen developmental or technological difficulties with regard to Attunity's products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity's; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity's new and existing products; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity's most recent Annual Report on Form 20-F, which is on file with the Securities and Exchange Commission. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

© Attunity 2010. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

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